Looper Insights is a privately owned company headquartered in the UK. Founded in 2017 with approximately 60 employees, it reported $6.0M in revenue as of 2024 and functions as a tier 3 media tech buyer. The company specializes in ad measurement and verification, providing a dataset that tracks any digital asset on smart TVs, set top boxes, games consoles, and streaming devices, covering both paid and unpaid/editorial placements.
On April 22, 2026, Media Play News and Chris Colombo highlighted Looper Insights’ March Streamer of the Month report, which examined how platforms competed for attention on connected TV home screens in the U.S., noting a more concentrated battle for visibility during the month. Previously, on April 15, Looper Insights reported that Australian streaming in March was characterized by audiences returning to established formats, series, and ongoing releases across connected TV environments, with repeat viewing and familiarity driving visibility more than new arrivals. Earlier, on April 14, the company observed that U.K. streaming in March experienced a shift in pace as live sport, returning drama, and a major new entrant simultaneously vied for attention, creating a landscape where timing was as crucial as content itself.
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Looper Insights offers products in the ad tech and services industry. Looper Insights's product portfolio comprises of ad measurement and verification.
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Looper Insights's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Looper Insights's customers primarily consist of entertainment Providers companies. Examples of Looper Insights's customers include Sony Group, The Walt Disney Company and Warner Bros. Discovery.
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