Looper Insights, a privately owned UK-based company founded in 2017, offers ad measurement and verification services. Employing approximately 60 people, the company's product is a dataset tracking digital assets across various connected devices, including smart TVs, set-top boxes, game consoles, and streaming devices. This dataset covers both paid and unpaid media placements. In 2024, the company's revenue was less than $10 million.
Looper Insights published a survey in August 2025 revealing that one-third of consumers consider games included in streaming services a significant value. This follows a piece discussing how artificial intelligence is changing marketing strategy visibility and long-term growth planning, noting that account-based marketing has been a significant focus for B2B marketing for almost two decades. Additionally, Looper Insights announced its "Streamer of the Month" for August 2025 in the US, UK, and German editions.
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Looper Insights offers products in the ad tech industry. Looper Insights's product portfolio comprises of ad measurement and verification.
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Looper Insights's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Looper Insights's customers primarily consist of entertainment Providers companies. Examples of Looper Insights's customers include Warner Bros. Discovery, Sony Group and The Walt Disney Company.
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