Looper Insights, a privately owned company based in the United Kingdom, was founded in 2017 and operates with approximately 60 employees. The company reported $6.0M in revenue as of 2024. Specializing in ad measurement and verification, Looper Insights provides a dataset that tracks digital assets on smart TVs, set-top boxes, games consoles, and streaming devices. This tracking encompasses both paid and unpaid/editorial placements.
On September 9, 2026, Looper Insights reported that the UK streaming market in August was characterized by a globally recognized returning series securing the top spot, while public service broadcasters accumulated depth across rankings. Earlier the same day, the company noted that the U.S. streaming landscape in August saw live events, a widely anticipated original series returning after years, and premium home entertainment transitioning from cinema to TV screens. This follows Looper Insights' CEO joining the MPN Video Podcast on August 27, 2026, to discuss AI and the CTV digital shelf. Drawing on the company's "The Other AI" report, the discussion highlighted that viewers spend an average of 14 minutes searching for content, with 19% abandoning the search.
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Looper Insights offers products in the ad tech and services industry. Looper Insights's product portfolio comprises of ad measurement and verification.
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Looper Insights's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Looper Insights's customers primarily consist of entertainment Providers companies. Examples of Looper Insights's customers include The Walt Disney Company, Sony Group and Warner Bros. Discovery.
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