Looper Insights, a privately owned company founded in 2017 and headquartered in the UK, specializes in video data and analytics. With a team of approximately 100 employees, the company has generated less than $10 million in revenue as of 2023. Looper Insights offers a dataset that tracks digital assets across various platforms, including smart TVs, set-top boxes, game consoles, and streaming devices, encompassing both paid and unpaid placements.
Looper Insights, a leading end-to-end SaaS analytics and insights solution in the Media & Entertainment industry, announced several developments and achievements. On August 13, 2024, the company was recognized as a winner at The 2024 SaaS Awards program in the category of Best Content Management Innovation in a SaaS Product. Additionally, Looper Insights welcomed Andy Brown to its Advisory Board on August 6, 2024. The company also introduced two new proprietary metrics, $MPV (Dollar MPV) and pMPV (Performance MPV), building upon the foundational Media Placement Value (MPV). These metrics aim to quantify media exposure and drive strategic transactions and planning in the industry.
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Looper Insights offers products in the ad tech and media tech industries. Looper Insights's product portfolio comprises of video data and analytics and ad measurement and verification.
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Looper Insights's revenues were less than $10M in 2023. Caretta Research has split Looper Insights's revenue into 2 different product categories, the largest of which is metadata enrichment and aggregation. For full access to Looper Insights's revenue breakdown subscribe to Caretta Portal.
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