Looper Insights, a privately owned company based in the United Kingdom, was founded in 2017 and operates with approximately 60 employees. The company reported $6.0M in revenue as of 2024. Specializing in ad measurement and verification, Looper Insights provides a dataset that tracks digital assets on smart TVs, set-top boxes, games consoles, and streaming devices. This tracking encompasses both paid and unpaid/editorial placements.
On August 27, 2026, Looper Insights' CEO participated in the MPN Video Podcast Next TMT, discussing AI and the CTV digital shelf and citing the company's "The Other AI" report, which found viewers spend an average of 14 minutes searching for content, with 19% abandoning the search. On the same day, TheDesk.net reported on Looper Insights' new report, "The Other AI: Operational Intelligence in Streaming," highlighting streaming companies' adoption of AI for operational gains, including managing performance, monitoring competitors, and tracking content across the CTV digital shelf. Previously, on August 26, the "State of Streaming" report utilized Looper Insights’ $MPV™ (Dollar Media Placement Value) framework to quantify the value of home-screen placement on CTV. This followed the August 25 release of Looper Insights' "The Other AI: Operational Intelligence in Streaming" report, which examined where AI delivers measurable near-term returns within the streaming and entertainment ecosystem, noting immediate commercial gains in the operational layer.
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Looper Insights offers products in the ad tech and services industry. Looper Insights's product portfolio comprises of ad measurement and verification.
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Looper Insights's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.
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Looper Insights's customers primarily consist of entertainment Providers companies. Examples of Looper Insights's customers include Warner Bros. Discovery, Sony Group and The Walt Disney Company.
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