News Summary:
Looper Insights released an analysis on July 22, 2026, revealing what drives home screen visibility for streaming content by tracking over 900 placements across six titles, three streamers, and 22 CTV platforms in the US and UK. This research focuses on the unmeasured competition between titles on the streaming home screen before viewing begins. Previously, on July 21, 2026, the company issued a quarterly report arguing that minor design changes to connected television home screens significantly impact the visibility of major streaming apps, sports leagues, and studios. Earlier, on July 17, 2026, Media Play News featured Looper Insights’ June Streamer of the Month report, which tracks promotional visibility across U.S. connected TV platforms using its $MPV™ metric. The report noted that the FIFA World Cup dominated the title chart with Fox One’s coverage topping rankings at $17 million in $MPV™, more than double the next highest title, and Peacock’s coverage also placed in the top four. This followed State of Streaming's feature on July 16, 2026, of Looper Insights’ Q2 UI/UX data, which analyzed how CTV interface changes, including Apple TV’s home screen redesign and Roku’s decade-long overhaul, are reshaping promotional visibility in the streaming landscape.
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