MCP Insight is a Privately Owned company headquartered in the United Kingdom. Founded in 2014, with approximately 60 employees, the company reported $5.0M in revenue as of 2025. The company specializes in ad measurement and verification, providing DCB fraud prevention tools.

2025 Revenue

Founded

2014

Headcount

53

Headquarters

United Kingdom

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

On August 25, 2026, MCP Insight announced plans to demonstrate the latest evolution of its anti-fraud capabilities at World Telemedia Marbella, taking place from October 4-6, 2026. This development aims to strengthen the evidence supporting fraud decisions and enhance understanding for risk, operational, and commercial teams regarding actions taken and subsequent steps. Previously, on March 17, 2026, MCP Insight launched powerful new features for its MCP SCANNER platform. These enhancements provide clients with increased visibility into brand activity across various markets and deeper intelligence into creative performance, enabling more informed decision-making within the mobile payments ecosystem.

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MCP Insight offers 3 products in the ad tech and services industry. MCP Insight's product portfolio comprises of ad measurement and verification.
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MCP Insight's revenues were less than $10M in 2025. Caretta Research has split MCP Insight's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to MCP Insight's revenue breakdown subscribe to Caretta Portal.
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