MCP Insight, a privately owned UK-based company founded in 2014, provides ad measurement and verification services. Employing approximately 50 people, the company's offerings include tools for preventing digital advertising (DCB) fraud. In 2023, its revenue was less than $10 million.

2023 Revenue

Founded

2014

Headcount

44

Headquarters

UK

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

On March 3, 2025, MCP SCANNER 4.0 won the MEFFYS Award for Payments & Commerce at the MEFFYS Awards in Barcelona. A separate announcement highlighted the Telemedia 8.1 LIVE event, showcasing new features and functions in MCP SCANNER, including a proprietary mVAS advertising monitoring tool designed to optimize advert performance, payment flows, and competitive insights.

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MCP Insight offers 3 products in the ad tech industry. MCP Insight's product portfolio comprises of ad measurement and verification.
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MCP Insight's revenues were less than $10M in 2023. Caretta Research has split MCP Insight's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to MCP Insight's revenue breakdown subscribe to Caretta Portal.
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