MCP Insight is a Privately Owned company headquartered in the United Kingdom. Founded in 2014, the company employs approximately 60 individuals. It reported $5.0M in revenue as of 2025. The company specializes in ad measurement and verification, providing DCB fraud prevention tools.
MCP Insight is scheduled to meet attendees at World Telemedia Marbella to discuss a transparent approach to fraud protection, aiming to reduce risk and protect legitimate conversions. The company will also participate in the Global Carrier Billing & Mobile Payments Summit to offer insights into mobile Value-Added Services (mVAS) trends, Direct Carrier Billing (DCB) compliance, fraud prevention, risk control, and customer experience optimization in the mobile payments ecosystem. Earlier, on March 17, 2026, MCP Insight launched new features for its MCP SCANNER platform, providing clients with greater visibility into brand activity across markets and deeper intelligence on creative performance to support faster, more informed decision-making. Previously, on February 25, 2026, Kev Dawson, a Director at MCP Insight, wrote an analysis regarding the Pakistan Telecommunication Authority's (PTA) clarification on explicit prior consent for mobile Value-Added Services, deeming it an important and constructive step for the market that builds consumer confidence.
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MCP Insight offers 3 products in the ad tech and services industry. MCP Insight's product portfolio comprises of ad measurement and verification.
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MCP Insight's revenues were less than $10M in 2025. Caretta Research has split MCP Insight's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to MCP Insight's revenue breakdown subscribe to Caretta Portal.
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