MCP Insight, a privately owned UK-based company founded in 2014, provides ad measurement and verification services. Employing approximately 50 people, the company's offerings include tools for preventing digital advertising (DCB) fraud. In 2024, its revenue was less than $10 million.
MCP Insight offered to share intelligence on mobile value-added services (mVAS) trends in various global regions. The company also announced its attendance at MEF Connects Content & Payments: Africa, expressing interest in collaborating with industry stakeholders to foster secure and sustainable growth in mobile payments and mVAS. Finally, MCP Insight noted its participation in the World Telemedia Dubai event.
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MCP Insight offers 3 products in the ad tech industry. MCP Insight's product portfolio comprises of ad measurement and verification.
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MCP Insight's revenues were less than $10M in 2024. Caretta Research has split MCP Insight's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to MCP Insight's revenue breakdown subscribe to Caretta Portal.
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