Machine Advertising, a privately owned UK-based company founded in 2014, provides ad measurement and verification services. The company, with a staff of approximately 10 employees, focuses on preventing mobile app install fraud. In 2024, its revenue was less than $1 million.
Machine Advertising identified bot farms as responsible for 60% of fraudulent installs in the market. Multiple reports detailed the potential budget loss for clients using their MMP's fraud tool. A client experimented with budget allocation on Regular-Attribution Networks (RANs) to optimize user acquisition results.
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Machine Advertising offers 2 products in the ad tech industry. Machine Advertising's product portfolio comprises of ad measurement and verification.
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Machine Advertising's revenues were less than $1M in 2024. Caretta Research has split Machine Advertising's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to Machine Advertising's revenue breakdown subscribe to Caretta Portal.
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