Machine Advertising, a privately owned company headquartered in the UK, founded in 2014 and employing approximately 10 individuals, reported $250,000 in revenue as of 2024. The company specializes in ad measurement and verification, providing tools for mobile app install fraud prevention.
Machine Advertising identified bot farms as responsible for 60% of fraudulent installs in the market. Multiple reports detailed the potential budget loss for clients using their MMP's fraud tool. A client experimented with budget allocation on Regular-Attribution Networks (RANs) to optimize user acquisition results.
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Machine Advertising offers 2 products in the ad tech and services industry. Machine Advertising's product portfolio comprises of ad measurement and verification.
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Machine Advertising's revenues were less than $1M in 2024. Caretta Research has split Machine Advertising's revenue into 2 different product categories, the largest of which is fraud detection and prevention. For full access to Machine Advertising's revenue breakdown subscribe to Caretta Portal.
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