XroadMedia, a privately owned company based in Austria, was founded in 2012, operates with approximately 20 employees, and reported $4.0M in revenue as of 2025. It functions as a tier 3 media tech buyer. The company specializes in video data and analytics, providing content discovery, personalization, and recommendation solutions.
On August 17, 2026, XroadMedia highlighted the evolving role of short-form video, noting that nearly four in ten UK adults consume it multiple times daily, a figure rising to 64% among 18-24 year olds, signaling its prominence in content discovery. Earlier, on August 13, the company focused on content discovery within the user experience, particularly examining the role of AI-enabled voice interaction and its associated challenges. In late July, XroadMedia confirmed its participation at IBC 2026, scheduled from September 11-14, where it plans to showcase its personalization expertise. Previously, on July 9, the company addressed the complexities of balancing personalization with privacy and protection for family screens, identifying challenges in content suitability and recommendation accuracy stemming from family profiles and shared devices. On April 2, XroadMedia released an opinion piece evaluating Netflix's personalization approach, drawing on its own experience in building personalization solutions for media companies and insights from a user focus group.
XroadMedia's customers primarily consist of telecoms companies. Examples of XroadMedia's customers include Grupo Televisa, A1 Group and Claro. XroadMedia has commercial and technical partners like Looper Insights and MoEngage.
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