XroadMedia

News Summary:

On October 2, 2026, XroadMedia participated in an IBC 2026 panel, addressing the complexities of personalization within the framework of business rules and regulations. The session highlighted that strict regional regulations often lead services to conclude that AI personalization is not possible, particularly criticizing "black box" recommendation engines for removing the human element and resulting in stale user experiences. Previously, on September 29, XroadMedia personnel reflected on IBC 2026, noting key industry themes such as AI short-form content discovery, trust, cost optimization, and strategies for fighting churn. Earlier in September, the company secured two notable personalization deployments. On September 10, XroadMedia partnered with Kenyan media company Royal Media Services (RMS) to introduce personalized news feeds across video, articles, and audio on its Citizen Digital platform, extending RMS's personalization capabilities beyond existing statistical recommendations. Just prior to that, on September 7, XroadMedia began providing AI-powered personalization for Canadian media company Rogers Sports & Media's entertainment streaming services, discovery+ and Citytv+, with the rollout starting that month to deliver tailored content suggestions on discovery+. Additionally, on September 9, XroadMedia published insights exploring the role of video super-aggregators in AI discovery and how service providers are catering to the increasing use of mobile screens for content viewing and discovery.