XroadMedia, a privately owned Austrian company founded in 2012, develops and provides video business systems. As of 2023, the company employs approximately 20 people and generates less than $10 million in annual revenue. Its primary focus is on content discovery, personalization, and recommendation solutions for the video industry.
On March 20th, 2025, XroadMedia hosted a webinar on hyper-personalization, featuring 4iG and NAGRAVISION. The webinar discussed personalization's impact and how collaborations redefine user experiences through NAGRAVISION’s OpenTV solution. Separately, Nagravision, a Kudelski group subsidiary, partnered with XroadMedia and 3SS to provide Tele Columbus with a mobile Pyur TV app using Nagravision's OpenTV and Security Services Platform and 3SS' 3Ready app platform. Another collaboration involved 4iG, which used AI-powered personalization to transform user experience, achieving results within a year. A blog post highlighted key points from the March 20th webinar. The company also noted the increasing inadequacy of standard search and recommendation systems for retaining streaming service subscribers.
XroadMedia's customers primarily consist of pay TV services, broadcast television and radio and software Development companies. Examples of XroadMedia's customers include Zee Entertainment, True Digital Group and A1 Telekom Austria Group.
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