XroadMedia

https://www.xroadmedia.com
https://www.linkedin.com/company/xroadmedia/

XroadMedia, a privately owned company headquartered in Austria, functions as a tier 3 media tech buyer, was founded in 2012, employs approximately 20 individuals, and reported $3.3M in revenue as of 2024. The company specializes in video data and analytics, offering content discovery, personalization, and recommendation solutions.

2024 Revenue

Founded

2012

Headcount

Headquarters

Austria

Primary Segment

Video data and analytics

Ownership

Privately Owned

Deployments

News Summary:

On February 25, 2026, XroadMedia announced plans to meet with industry professionals at upcoming events, including Mobile World Congress and Connected TV World Summit in March, and StreamTV Show Europe and NAB in April. The company stated its intention to showcase its personalization solutions, which focus on personalizing every touchpoint from user interfaces to notifications.

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XroadMedia offers products in the media tech industry. XroadMedia's product portfolio comprises of video data and analytics.

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XroadMedia's revenues were less than $10M in 2024. All the revenue comes from personalisation and recommendation.

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Apr

2nd

2026

02:39

Emerging Tech

What Does Netflix Get Wrong in Personalization?

Netflix is a registered trademark of Netflix, Inc. This website is not affiliated with or endorsed by Netflix. This is an opinion piece based on our experience with building personalization solutions for media companies. We created a small focus group of Netflix users to help us support our findings.

Xroadmedia

Feb

25th

2026

03:27

Events, Emerging Tech

Meet us at upcoming events!

Meet us in Person! ","tablet":" Meet the Personalization Experts at ","phone":" Meet the Personalization Experts at IBC 2025 "}},"slug":"et_pb_text"}" data-et-multi-view-load-tablet-hidden="true" data-et-multi-view-load-phone-hidden="true"> Meet us in Person! March: Mobile World Congress and Connected TV World Summit April: StreamTV Show Europe and NAB Personalize Every Touchpoint Learn how we drive results by personalizing every touchpoint from UIs to notifications and more.

Xroadmedia

Feb

5th

2026

03:39

Emerging Tech, B2B Tag

How Context is King for Ads in a Privacy-First World

The wild west of “growth at all costs” is long gone, replaced by a ruthless focus on profitability and sustainable Average Revenue Per User (ARPU). The shift to retention is driven by the fact that acquiring a new customer costs 5-7 times more than keeping an existing one.

Xroadmedia

Jan

27th

2026

10:41

Emerging Tech

AI and the Media Revolution: A Look Ahead to 2026

January has only just come to an end, but we are already looking ahead to the next IBC, which takes place as usual at the Amsterdam RAI in September. In the meantime, Content Everywhere companies are polishing their crystal balls and making predictions about what might lie ahead for the video and streaming industry during the next 12 months.

Evergent

Jan

26th

2026

18:30

Emerging Tech, B2B Tag

AI and the media revolution: A look ahead to 2026

A number of themes have emerged, one of which, of course, is AI. Here, it's interesting to note how conversations about AI are evolving beyond the hype of recent years, and towards more practical applications of the technology.

IBC UK

Dec

15th

2025

04:37

Artificial Intelligence

A Look Back at 2025: What Trends Shaped Media & Entertainment?

The media and entertainment industry never stands still, but 2025 proved to be a year defined by many structural and technological shifts. Intensifying competition, rising costs and rapidly evolving viewer behaviour pushed platforms to reevaluate their strategies and embrace new technologies at an outstanding pace.

Xroadmedia

Dec

2nd

2025

14:23

Artificial Intelligence

How Agentic AI is Adding to Personalized Content Discovery

Key Points: Agentic AI is a powerful application of AI, one that combines LLMs, RAG (Retrieval-Augmented Generation), and increasingly, LAMs (Large Action Models) at scale and now shows traction in media and entertainment. Agentic AI consists of AI agents: one that coordinates tasks, mimicking human decision-making and others that provide data and enable control flows to solve problems in an autonomous way, i.e., without human intervention or continuous supervision.

Xroadmedia

Nov

20th

2025

18:30

Emerging Tech

Focus on the UX part 2: the user lifecycle

What do TV operators have in mind when they decide on the configuration of the collection of touchpoints known as the user experience? In part 1 of this two-part look at the related areas of content discovery and the UX, we considered role of discovery in keeping customers loyal to TV operators’ services – something that only grows in importance as operators step back from acquiring content rights to focus instead on aggregating the content line-ups of others.

Decode TV

Nov

10th

2025

09:33

Webinar: Retention, Recommendations and Revenues

How Personalization Delivers for UKTV and Siminn Register for our upcoming webinar. Don’t miss valuable insights from real customer stories. Date: 4th December Time: 2pm GMT | 3pm CET Personalization has proven to be vital to thrive in the current media environment.

Xroadmedia

Oct

23rd

2025

07:17

Emerging Tech, CT_Monitor Company

XroadMedia – Cutting Through The Noise: How Media Services Can Personalize Smarter, Not Harder

XroadMedia – Cutting Through The Noise: How Media Services Can Personalize Smarter, Not Harder Tom Dvorak, XroadMedia As new members of IABM, we wanted to share our thoughts on some of the big challenges affecting the industry and why personalization is no longer seen as a bonus feature but a necessity.

The IABM

Oct

1st

2025

12:42

Artificial Intelligence

Why Generative AI Won’t Replace Recommendation Engines

Due to the increase in AI tools and their availability over the last few years, Google Cloud found in 2024 that nearly two-thirds of media and entertainment organizations are actively using generative A I. This high adoption rate indicates that GenAI is no longer just an experimental technology but is being actively deployed in the industry.

Xroadmedia

Oct

1st

2025

12:42

Artificial Intelligence

Why Generative AI Won’t Replace Recommendation Engines

Xroadmedia

XroadMedia's customers primarily consist of telecoms companies. Examples of XroadMedia's customers include A1 Telekom Austria Group, Entel Chile and Claro. XroadMedia has commercial and technical partners like Looper Insights and MoEngage.

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Analysis

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XroadMedia

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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