XroadMedia, a privately owned Austrian company founded in 2012, provides video data and analytics solutions. Employing approximately 20 people, the company offers content discovery, personalization, and recommendation services. In 2024, its revenue was less than $10 million.
On an unspecified date, XroadMedia partnered with MoEngage to deliver personalized user experiences by combining real-time behavioral insights with dynamic notification delivery across digital platforms. On August 27, 2025, XroadMedia and Looper Insights announced a collaboration to create a single source of truth for streaming merchandising analytics, encompassing paid, editorial, and algorithmic aspects. This collaboration aims to eliminate visibility blind spots and connect merchandising analytics with personalization intelligence to improve engagement and revenue.
XroadMedia's customers primarily consist of telecoms services companies. Examples of XroadMedia's customers include Claro, A1 Telekom Austria Group and Entel. XroadMedia has commercial and technical partners like Looper Insights and MoEngage.
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