XroadMedia is a privately owned company headquartered in Austria, founded in 2012. With a team of around 20 employees, the company specializes in providing content discovery, personalization, and recommendation solutions for the media and entertainment industry. Their main product is an OVP business backend. As of 2023, XroadMedia's annual revenue is estimated to be less than $10 million.
XroadMedia's customers primarily consist of broadcast television and radio, streaming services and pay TV services companies. Examples of XroadMedia's customers include True Digital Group, Zee Entertainment and A1 Telekom Austria Group.