Spideo, a privately owned company headquartered in France, operates as a subsidiary of Mediagenix. Founded in 2010, the company employs approximately 40 individuals and reported $4.3M in revenue as of 2024, functioning as a tier 2 media tech buyer. Specializing in video data and analytics, Spideo provides a recommendation and personalization engine based on content metadata enrichment. The company deploys globally and maintains additional offices in Portugal and Brazil.
Mediagenix announced the acquisition of Spideo at IBC2024. By September 9, 2025, Mediagenix completed the integration of Spideo's personalization and recommendation capabilities into its Content Strategy, Content Value Management, and Content Scheduling solutions. This integration involved unifying Spideo's technology and talent within Mediagenix's portfolio and organization. According to Emmanuel Müller, Chief Product Officer at Mediagenix, the Spideo integration enhanced Mediagenix's solutions, including content strategy, title management, scheduling, and personalization. The integration resulted in measurable customer gains and allowed for earlier audience intelligence in the pipeline.
Spideo's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Spideo's customers include Sky Group, Claro and Globo. Spideo has commercial and technical partners like Viaccess-Orca, Harmonic and Broadpeak.
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