Spideo is a privately owned company headquartered in France, with Mediagenix as a parent company. Founded in 2010, the company has approximately 40 employees and specializes in video data and analytics, reporting $4.3M in revenue as of 2024. It operates as a tier 3 media tech buyer. The company's core offering is a recommendation and personalisation engine based on content metadata enrichment, which it deploys globally, maintaining offices in France, Portugal, and Brazil.
Mediagenix announced the acquisition of Spideo at IBC2024. By September 9, 2025, Mediagenix completed the integration of Spideo's personalization and recommendation capabilities into its Content Strategy, Content Value Management, and Content Scheduling solutions. This integration involved unifying Spideo's technology and talent within Mediagenix's portfolio and organization. According to Emmanuel Müller, Chief Product Officer at Mediagenix, the Spideo integration enhanced Mediagenix's solutions, including content strategy, title management, scheduling, and personalization. The integration resulted in measurable customer gains and allowed for earlier audience intelligence in the pipeline.
Spideo's customers primarily consist of technology, Information and Media and telecoms companies. Examples of Spideo's customers include Claro, Grupo Globo and Sky Group. Spideo has commercial and technical partners like Viaccess-Orca, Harmonic and Broadpeak.
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