Spideo, privately owned and headquartered in France, operates as a subsidiary of Mediagenix. Founded in 2010, the company, with approximately 40 employees, develops video data and analytics solutions and reported $4.3M in revenue as of 2024, functioning as a tier 2 media tech buyer. The company specializes in a recommendation and personalisation engine based on content metadata enrichment, deploying globally with offices in France, Portugal, and Brazil.
Mediagenix announced the acquisition of Spideo at IBC2024. By September 9, 2025, Mediagenix completed the integration of Spideo's personalization and recommendation capabilities into its Content Strategy, Content Value Management, and Content Scheduling solutions. This integration involved unifying Spideo's technology and talent within Mediagenix's portfolio and organization. According to Emmanuel Müller, Chief Product Officer at Mediagenix, the Spideo integration enhanced Mediagenix's solutions, including content strategy, title management, scheduling, and personalization. The integration resulted in measurable customer gains and allowed for earlier audience intelligence in the pipeline.
Spideo's customers primarily consist of broadcast television and radio and telecoms companies. Examples of Spideo's customers include Claro, Globo and Sky Group. Spideo has commercial and technical partners like Broadpeak, Harmonic and Viaccess-Orca.
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