ContentWise is a privately owned company founded in 2007 and headquartered in Italy. It specializes in providing frontend personalization technology to pay TV operators. The company has a team of 40 employees and its latest revenues, as of 2023, are less than $10 million. ContentWise is a subsidiary of Moviri.

2023 Revenue

Founded

2007

Headcount

37

Headquarters

Italy

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

22

News Summary:

ContentWise, a provider of user experience automation and personalization software, collaborated with Harmonic to integrate its UX Engine's personalization technology into Harmonic's VOS360 Media SaaS cloud playout and monetization ecosystem. This partnership aims to enable media brands and content providers to automatically repurpose their content libraries into linear channels tailored to specific audience preferences. Separately, ContentWise was selected by ITV to enhance the UX personalization of ITVX. The ContentWise UX Engine, a machine learning platform, was launched into production on ITVX in early November 2023. It analyzes viewer behavior to deliver relevant content recommendations, thereby increasing engagement and viewer satisfaction.

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ContentWise offers 5 products in the ad tech and media tech industries. ContentWise's product portfolio comprises of marketer and agency technology, video data and analytics and video business systems.
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ContentWise's revenues were less than $10M in 2023. Caretta Research has split ContentWise's revenue into 5 different product categories, the largest of which is personalisation and recommendation. For full access to ContentWise's revenue breakdown subscribe to Caretta Portal.
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ContentWise's customers primarily consist of telecoms and pay TV services companies. Examples of ContentWise's customers include Telefónica, Sky Group and Telecom Argentina. ContentWise has commercial and technical partners like Comcast Technology Solutions (CTS) and 3SS.

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