ContentWise, a privately owned Italian company founded in 2007, develops video business systems. As of 2023, it employs approximately 40 people and generates less than $10 million in annual revenue. A subsidiary of Moviri, ContentWise specializes in providing frontend personalization technology for pay-TV operators.
ContentWise and Harmonic collaborated on January 23rd, 2024, to integrate ContentWise’s UX Engine personalization technology into Harmonic’s VOS360 Media SaaS ecosystem. This integration aims to help media brands and content providers create linear channels customized to audience preferences. Separately, on January 23rd, 2024, ContentWise announced that ITV selected the company to improve ITVX's UX personalization. The ContentWise UX Engine, a machine learning platform, began operating on ITVX in early November 2023. This platform analyzes viewer behavior to provide content recommendations.
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ContentWise offers 5 products in the ad tech and media tech industries. ContentWise's product portfolio comprises of video data and analytics and marketer and agency technology.
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ContentWise's revenues were less than $10M in 2024. Caretta Research has split ContentWise's revenue into 3 different product categories, the largest of which is personalisation and recommendation. For full access to ContentWise's revenue breakdown subscribe to Caretta Portal.
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ContentWise's customers primarily consist of telecoms services companies. Examples of ContentWise's customers include Telecom Argentina, Telefonica and Sky Group. ContentWise has commercial and technical partners like 3SS and Comcast Technology Solutions (CTS).
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