Joongang Tongyang Broadcasting Company, also known as JTBC, is a privately owned company headquartered in South Korea. Founded in 2011 by the multi-industry conglomerate JoongAng Group, the company employs approximately 510 individuals and reported $15.3M in revenue as of 2023, functioning as a tier 1 media tech buyer. Specializing in content rights, the company operates as a generalist television network providing comprehensive broadcasting services across domestic and digital markets. Its core offerings encompass a diverse portfolio of media content, including a major daily news division, commercial variety programmes, cultural productions, and scripted television dramas. Furthermore, through its various corporate subsidiaries, JTBC delivers end-to-end entertainment services, including digital media advertising sales, global content distribution, and the management of dedicated sports, golf, and entertainment-themed speciality cable channels.
On June 29, 2026, Joongang Tongyang Broadcasting Company (JTBC) filed for court-supervised corporate rehabilitation, revealing a deepening financial crisis now impacting its sports entertainment and scripted programming businesses. The broadcaster's exclusive World Cup rights have been significantly devalued following South Korea's failure to advance beyond the group stage of the expanded 48-team tournament, which sharply reduced the commercial value of remaining matches. Previously, on June 25, the regulator KMCC confirmed that JTBC's business plan changes are unavoidable amid rehabilitation but assured that World Cup broadcasts would remain unaffected, urging protection for freelance workers. This followed JTBC's rebuttal on June 24 of a foreign report speculating about a possible halt to its 2026 World Cup broadcast in North and Central America, with the company stating there would be "no disruption through the final." Earlier, on June 23, JTBC dismissed media reports about a possible disruption, stating it would broadcast all rounds of the ongoing FIFA World Cup without interruption despite a liquidity crisis.
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Joongang Tongyang Broadcasting Company offers 3 products in the media and telecoms services industry. Joongang Tongyang Broadcasting Company's product portfolio comprises of content rights, broadcast television and radio and media and TV services.
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Joongang Tongyang Broadcasting Company's revenues were less than $25M in 2023. Caretta Research has split Joongang Tongyang Broadcasting Company's revenue into 3 different product categories, the largest of which is sports sublicensing. For full access to Joongang Tongyang Broadcasting Company's revenue breakdown subscribe to Caretta Portal.
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Examples of Joongang Tongyang Broadcasting Company's suppliers include Skaarhoj and Infront Sports & Media.
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Joongang Tongyang Broadcasting Company currently holds 21 broadcasting rights for sports competitions including curling, winter sports, golf, ice hockey, multi-sport, handball and soccer | association football.
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