Joongang Tongyang Broadcasting Company, also known as JTBC, is a privately owned entity headquartered in South Korea. Founded in 2011, with approximately 510 employees, the company reported $12.1M in revenue as of 2023 and functions as a tier 1 media tech buyer. The company specializes in broadcast television and radio. As a South Korean nationwide pay television network, its primary shareholder is JoongAng Holdings, holding a 25% stake. JTBC operates as a generalist channel, offering programming that includes television series, variety shows, and news broadcasting. Its news division is recognized similarly to the three main terrestrial networks in South Korea.
On March 31, 2026, Ahn Hyo Seop began a new role at Joongang Tongyang Broadcasting Company (JTBC), marking a significant change from his previous work. This follows JTBC's presentation of its final resale proposal to three terrestrial broadcasters for the 2026 FIFA World Cup broadcasting rights on March 23. Earlier the same day, JTBC issued a position statement regarding these negotiations, emphasizing universal viewing rights for the upcoming '2026 North American World Cup,' which was 80 days away at the time. Previously, on March 20, South Korea's media watchdog hosted a public forum to discuss public access rights to global sporting event broadcasts. This forum addressed controversy surrounding limited access to the recent Winter Olympics, which followed JTBC's exclusive TV coverage. This broader discussion occurred as Korea moved to curb JTBC's perceived monopoly, with experts on March 18 urging a consortium for sports rights and criticizing JTBC's exclusive broadcast of the Olympics and World Cup as an "excessive bet" beyond its financial capacity.
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Joongang Tongyang Broadcasting Company offers 2 products in the media and telecoms services industry. Joongang Tongyang Broadcasting Company's product portfolio comprises of broadcast television and radio and media and TV services.
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Joongang Tongyang Broadcasting Company's revenues were less than $25M in 2023. Caretta Research has split Joongang Tongyang Broadcasting Company's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Joongang Tongyang Broadcasting Company's revenue breakdown subscribe to Caretta Portal.
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Examples of Joongang Tongyang Broadcasting Company's suppliers include Infront Sports & Media and Skaarhoj.
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Joongang Tongyang Broadcasting Company currently holds 21 broadcasting rights for sports competitions including winter sports, golf, soccer | association football, ice hockey, curling, multi-sport and handball.
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