Joongang Tongyang Broadcasting Company, also known as JTBC, is a privately owned entity headquartered in South Korea. Founded in 2011, with approximately 510 employees, the company reported $12.1M in revenue as of 2023 and functions as a tier 1 media tech buyer. The company specializes in broadcast television and radio. As a South Korean nationwide pay television network, its primary shareholder is JoongAng Holdings, holding a 25% stake. JTBC operates as a generalist channel, offering programming that includes television series, variety shows, and news broadcasting. Its news division is recognized similarly to the three main terrestrial networks in South Korea.
On February 15, 2026, a dispute escalated between Joongang Tongyang Broadcasting Company (JTBC), which holds exclusive broadcasting rights for the 2026 Milan-Cortina Winter Olympics, and the three terrestrial broadcasters (KBS, MBC, SBS). On February 12, JTBC's "Newsroom" accused the terrestrial channels of "passive reporting" on the Olympics and significantly reducing their dispatched reporting teams following the end of the exclusive terrestrial broadcasting system, stating they refused news rights offers. Previously, on January 21, major broadcasters, including general programming channels, faced scrutiny after the Ministry of Employment and Labor found them misusing freelancers, leading to over 200 individuals, including PDs and writers, being recognized as workers. This supervision, initiated following the 'Death of Weather Forecaster Oh Yo-anna,' uncovered chronic freelance workforce management practices across six major terrestrial and general programming companies. Reports on January 20 also highlighted that one in three broadcasting freelancers had converted to employee status, a statistic discussed at a press conference held on May 19 of the previous year regarding the late Oh Yo-anna.
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Joongang Tongyang Broadcasting Company offers 2 products in the media and telecoms services industry. Joongang Tongyang Broadcasting Company's product portfolio comprises of broadcast television and radio and media and TV services.
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Joongang Tongyang Broadcasting Company's revenues were less than $25M in 2023. Caretta Research has split Joongang Tongyang Broadcasting Company's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to Joongang Tongyang Broadcasting Company's revenue breakdown subscribe to Caretta Portal.
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Joongang Tongyang Broadcasting Company has suppliers like Infront Sports & Media.
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Joongang Tongyang Broadcasting Company currently holds 20 broadcasting rights for sports competitions including multi-sport, ice hockey, curling, golf, soccer | association football and winter sports.
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