Joongang Tongyang Broadcasting Company, also known as JTBC, is a privately owned company headquartered in South Korea. Founded in 2011, the company has approximately 510 employees and reported $14.9M in revenue as of 2023. As a tier 2 media tech buyer, JTBC operates as a South Korean nationwide pay television network and media broadcasting company specializing in content rights, providing comprehensive broadcasting services across domestic and digital markets. Its core offerings encompass a diverse portfolio of media content, including a major daily news division, commercial variety programmes, cultural productions, and scripted television dramas. Furthermore, through its various corporate subsidiaries, JTBC delivers end-to-end entertainment services, including digital media advertising sales, global content distribution, and the management of dedicated sports, golf, and entertainment-themed speciality cable channels.
JTBC, a JoongAng Group subsidiary currently undergoing rehabilitation procedures, is actively seeking new owners, with EY Korea leading the sale process and assembling a pool of potential buyers as of September 23, 2026. The media company plans to enhance its corporate value for the sale by leveraging its long-standing entertainment intellectual property rights, including popular shows like "Knowing Brothers" and "Please Take Care of My Refrigerator," a process that began in earnest around September 22, 2026. This development follows a criminal complaint filed on September 10, 2026, by bond investors against the JoongAng Group's owner family, citing losses from the group's bonds. Earlier, in August 2026, JTBC disclosed a 20.6 billion won debt default, which occurred approximately four months after the company had issued 93 billion won in corporate bonds.
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Joongang Tongyang Broadcasting Company offers 3 products in the media and telecoms services industry. Joongang Tongyang Broadcasting Company's product portfolio comprises of media and TV services, content rights and broadcast television and radio.
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Joongang Tongyang Broadcasting Company's revenues were less than $25M in 2023. Caretta Research has split Joongang Tongyang Broadcasting Company's revenue into 4 different product categories, the largest of which is sports sublicensing. For full access to Joongang Tongyang Broadcasting Company's revenue breakdown subscribe to Caretta Portal.
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Examples of Joongang Tongyang Broadcasting Company's suppliers include Skaarhoj and Infront Sports & Media.
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Joongang Tongyang Broadcasting Company currently holds 21 broadcasting rights for sports competitions including curling, soccer | association football, handball, golf, winter sports, ice hockey and multi-sport.
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