Joongang Tongyang Broadcasting Company, also known as JTBC, is a privately owned company headquartered in South Korea. Founded in 2011, the company has approximately 510 employees and reported $14.9M in revenue as of 2023. As a tier 2 media tech buyer, JTBC operates as a South Korean nationwide pay television network and media broadcasting company specializing in content rights, providing comprehensive broadcasting services across domestic and digital markets. Its core offerings encompass a diverse portfolio of media content, including a major daily news division, commercial variety programmes, cultural productions, and scripted television dramas. Furthermore, through its various corporate subsidiaries, JTBC delivers end-to-end entertainment services, including digital media advertising sales, global content distribution, and the management of dedicated sports, golf, and entertainment-themed speciality cable channels.
Joongang Tongyang Broadcasting Company (JTBC) faced a 20.6 billion KRW debt default as of August 6, 2026, despite having issued 93 billion KRW in corporate bonds four months prior. Previously, on July 26, announcer Inayeon mentioned JTBC's internal challenges, including a lack of air conditioning, citing impacts from subsidiary restructuring and unpaid appearance fees, although she continues her participation in sports broadcasts. This followed an indirect acknowledgement of the network's difficult financial situation by the production team of its ‘Please Take Care of My Refrigerator’ program on July 21. Earlier, on July 17, pharmaceutical companies that had invested in JTBC reported deepening concerns and losses on their stakes following the broadcaster's recent default, with recovery prospects uncertain pending management normalization. The crisis deepened on June 29 when JTBC filed for court-supervised corporate rehabilitation, citing financial troubles across its programming businesses, which were exacerbated by the reduced commercial value of its exclusive World Cup rights after South Korea’s early exit from the tournament.
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Joongang Tongyang Broadcasting Company offers 3 products in the media and telecoms services industry. Joongang Tongyang Broadcasting Company's product portfolio comprises of broadcast television and radio, content rights and media and TV services.
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Joongang Tongyang Broadcasting Company's revenues were less than $25M in 2023. Caretta Research has split Joongang Tongyang Broadcasting Company's revenue into 3 different product categories, the largest of which is sports sublicensing. For full access to Joongang Tongyang Broadcasting Company's revenue breakdown subscribe to Caretta Portal.
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Examples of Joongang Tongyang Broadcasting Company's suppliers include Infront Sports & Media and Skaarhoj.
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Joongang Tongyang Broadcasting Company currently holds 21 broadcasting rights for sports competitions including soccer | association football, ice hockey, golf, winter sports, handball, curling and multi-sport.
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