Sony Sports Network, a privately owned Indian broadcast media production and distribution company, traces its origins to TEN Sports, founded in 2002. After changing ownership to Essel Group in 2010, the network expanded with the addition of new channels and rebranding. In 2016, Sony Pictures Networks India acquired the channels, merging them with its existing sports channels in 2017 under the Sony Pictures Sports Network banner. A further rebranding to Sony Sports Network occurred in October 2022. As of 2023, the company, headquartered in India and ultimately owned by Sony Group through Culver Max Entertainment, employs approximately 130 people.
Sony Sports Network secured a substantial number of sponsors for an upcoming cricket event. On September 9, 2025, the network began broadcasting the Asia Cup 2025, airing all eight teams' matches live in four languages from the United Arab Emirates. The tournament features India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, UAE, Oman, and Hong Kong competing. Shubman Gill, in an interview with the network, shared his personal preferences, including naming Abhishek Sharma as his preferred batting partner. Less than a month before the Asia Cup, the network faced criticism regarding its promotional campaign for the India versus Pakistan match scheduled for September 14 in Dubai.
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Sony Sports Network currently holds 22 broadcasting rights for sports competitions including golf, padel and pickleball, cricket, tennis and soccer | association football.
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