United States Tennis Association, also known as USTA, is a privately owned, US-headquartered organization. Founded in 1881, it employs approximately 1,660 individuals and reported $468.6M in revenue as of 2024. It operates as a tier 1 media tech buyer. The company specializes in racquet sports, serving as the national governing body for tennis in the United States. As a not-for-profit organization with more than 700,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grass-roots to the professional levels, and was established to standardize rules and regulations within the sport.
On September 11, 2026, Sky Sports secured a new deal with the US Tennis Association (USTA) and its rights partner IMG, extending its exclusive UK and Ireland broadcast rights for the US Open until the end of 2030. This agreement ensures Sky Sports and NOW will offer live coverage of all men’s, women’s, mixed, juniors, and wheelchair singles and doubles competitions throughout the three-week tournament, alongside clips and highlights on social and digital platforms. Previously, on September 10, 2026, during the second week of the 2026 US Open, the tournament's identity became a topic of discussion, with questions raised about whether its focus was on being the "best" or "richest." This followed the USTA taking over host broadcast responsibilities at the US Open, a move implemented after a year of significant change at the USTA Billie Jean King National Tennis Center. On September 9, 2026, this included a major construction project to upgrade Arthur Ashe Stadium's interior and a new player performance center scheduled for completion in 2027. The USTA broadcast team, led by managing director Patti Fallick, oversaw these renovations and partnered with HBS for host broadcast operations.
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United States Tennis Association (USTA) offers 2 products in the media and telecoms services and sports industries. United States Tennis Association (USTA)'s product portfolio comprises of racquet sports and search, social, and retail media.
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United States Tennis Association (USTA)'s revenues were less than $1B in 2024. Caretta Research has split United States Tennis Association (USTA)'s revenue into 2 different product categories, the largest of which is tennis. For full access to United States Tennis Association (USTA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of United States Tennis Association (USTA)'s suppliers include HBS, Hawk-Eye Innovations and Grass Valley.
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United States Tennis Association (USTA) sells broadcasting rights of its tennis competitions to 22 companies globally, covering 7 countries. United States Tennis Association (USTA)'s rights holders include Telefonica.
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