News Summary:
The United States Tennis Association (USTA) announced record-breaking milestones for the 2026 US Open on September 29, reporting that over 1.2 million fans attended the event, setting a new record, and Fan Week attendance also exceeded 300,000 for the first time. This followed ESPN's significant changes to its TV coverage of the 2026 US Open, which included a new 20,000 sq. ft. broadcast center and the culmination of a multi-year project embracing cloud technology, as reported on September 21. Previously, on September 20, IBM, the official AI and Cloud sponsor of the US Open, brought the event's excitement to Madison Square in New York City. Earlier in September, on the 14th, a national anti-commercial gambling organization, Stop Predatory Gambling, called on the USTA to terminate its partnership with Kalshi, a business described as "legally dubious" for allowing betting on various events. On the same day, Sky Sports extended its exclusive UK and Ireland rights to the US Open for an additional three years, securing the tournament's live coverage, including all men’s, women’s, junior, and wheelchair competitions, until the end of 2030 through an agreement negotiated with the USTA by IMG.
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