Hawk-Eye Innovations

http://www.hawkeyeinnovations.com
https://www.linkedin.com/company/hawk-eye-innovations-ltd/

Hawk-Eye Innovations, a privately owned company headquartered in the UK and owned by Sony Group, was founded in 1999, specializes in sports technology, employs approximately 910 individuals, and reported $104.4M in revenue as of 2024. The company develops and delivers officiating, production, tracking, and analytics tools in sport.

2024 Revenue

Founded

1999

Headcount

906

Headquarters

Primary Segment

Sports tech

Ownership

Privately Owned

Deployments

News Summary:

Hawk-Eye Innovations, a Sony Group company, played an integral role in the April 14, 2026, launch of NEP Platform, NEP Group’s cloud-based software-orchestration system, by integrating its HawkREPLAY solution to centralize live production broadcast control and media workflows. This follows its inclusion on Fast Company’s 2026 Most Innovative Companies List on March 24, ranking 4th in the Video Category for its role as a strategic partner in the global sports technology landscape. Earlier, on March 2, the company expanded its strategic collaboration with League One Volleyball (LOVB), which is the largest community in youth volleyball and the first professional league in the US built from the club up, for the league’s second season. Previously, by February 26, Hawk-Eye's optical tracking technology, a core component of the collaboration between Sony and NPB, had been fully deployed in all 12 NPB stadiums across Japan in 2024, setting a new standard for data quality in the NPB.

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Hawk-Eye Innovations offers 4 products in the media tech industry. Hawk-Eye Innovations's product portfolio comprises of production and post production, live production and sports tech.

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Hawk-Eye Innovations's revenues were less than $250M in 2024. Caretta Research has split Hawk-Eye Innovations's revenue into 4 different product categories, the largest of which is sports video review systems. For full access to Hawk-Eye Innovations's revenue breakdown subscribe to Caretta Portal.

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Apr

27th

2026

08:03

Management Changes, Emerging Tech, B2B Tag

Eye Innovations appoints Ben Crossing as CEO

Hawk-Eye Innovations, a Sony group company, has named Ben Crossing as its new chief executive officer. Crossing, who previously served as managing director and chief operating officer, takes on the role at a significant moment for the business as Hawk-Eye marks its silver jubilee year.

SVG Europe

Apr

27th

2026

05:30

Management Changes, Emerging Tech, B2B Tag

Hawk-Eye Innovations Appoints Ben Crossing as Chief Executive Officer

BASINGSTOKE, UNITED KINGDOM –– April 27, 2026 –– Hawk-Eye Innovations, a Sony group company, is pleased to announce the appointment of Ben Crossing as its new Chief Executive Officer. Crossing, who previously served as Managing Director and Chief Operating Officer, takes on the role at a significant moment for the business as Hawk-Eye marks its silver jubilee year.

Sony UK

Apr

24th

2026

10:20

Sports Rights Updates, B2B Tag

Intellectual Property in Sport

In this guide, we provide an overview of intellectual property (IP) and its application within the sporting industry. We explore why IP matters in sport, the commercial and reputational challenges faced by clubs, athletes and rights holders, and how IP can be used strategically to protect brand value, heritage and innovation.

Foot Anstey

Apr

14th

2026

08:50

Partnerships and Alliances

Eye Innovations joins NEP Platform

Hawk-Eye Innovations, a Sony Group company, has played an integral role in the launch of NEP Platform, NEP Group’s cloud-based, software-orchestration system designed to centralise live production, broadcast control, and media workflows. At the heart of this collaboration is HawkREPLAY, Hawk-Eye’s replay solution.

SVG Europe

Mar

24th

2026

09:52

Emerging Tech, B2B Tag

Eye Innovations Named to Fast Company’s 2026 Most Innovative Companies List

Hawk-Eye Innovations is proud to announce its inclusion in Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2026. Ranking 4th in the Video Category, this recognition underscores Hawk-Eye’s role as a strategic partner and thought leader in the global sports technology landscape.

Hawkeyeinnovations

Mar

2nd

2026

02:45

Partnerships and Alliances, Big Data/Analytics

Eye Innovations expand collaboration

League One Volleyball (LOVB), the largest community in youth volleyball and the first professional league in the US built from the club up, and Hawk-Eye Innovations, have expanded their strategic collaboration for the league’s second season.

SVG Europe

Feb

26th

2026

02:30

Big Data/Analytics, B2B Tag

One Data Foundation, New Fan Experiences: Hawk

By Michalis Michaelides At the heart of the collaboration between Sony and NPB is Hawk-Eye’s best-in-class optical tracking technology, delivered through cameras installed in all 12 NPB stadiums across Japan. This league-wide deployment was completed in 2024 when, as George Baines, Head of Baseball at Sony’s sports businesses, explains, “we brought our best-in-class technology to a world class league, setting a new standard for data quality in the NPB”.

Hawkeyeinnovations

Feb

25th

2026

06:32

Emerging Tech, Volleyball

Eye Innovations Expand Collaboration to Set New Standard for Professional Women’s Volleyball

Press Release Basingstoke, United Kingdom / Los Angeles, CA, United States – February 25th, 2026 – League One Volleyball (LOVB), the largest community in youth volleyball and the nation’s first professional league built from the club up, and Hawk-Eye Innovations, a Sony Group company, today announced the expansion of their strategic collaboration for the league’s second season.

Hawkeyeinnovations

Feb

25th

2026

06:30

Partnerships and Alliances, Volleyball

League One Volleyball and Hawk-Eye Innovations Expand Collaboration to Set New Standard for Professional Women’s Volleyball

BASINGSTOKE, UNITED KINGDOM / LOS ANGELES, CA, UNITED STATES –– February 25th, 2026 –– League One Volleyball (LOVB), the largest community in youth volleyball and the nation’s first professional league built from the club up, and Hawk-Eye Innovations, a Sony Group company, today announced the expansion of their strategic collaboration for the league’s second season.

Sony UK

Feb

5th

2026

17:19

Emerging Tech, B2B Tag

Super Bowl LX tech explained: cameras, tracking and stadium networks

The Super Bowl has become as much a broadcast production as a sporting event. For Super Bowl LX, that production will lean on an expanded mix of communication, camera, and tracking technologies to deliver the game to millions of viewers worldwide.

Interesting Engineering

Feb

2nd

2026

18:30

Big Data/Analytics, B2B Tag

Tech Matters: The tech behind the big game

At the center of the modern broadcast is speed. A Super Bowl production moves enormous amounts of video and data under extreme time pressure. Every replay, stat and graphic has to appear quickly enough to matter, without disrupting the flow of the game.

Standard-Examiner

Jan

15th

2026

18:30

Emerging Tech

Attacking the Pin: Inside the PGA TOUR’s Replay Remodel With Hawk-Eye Innovations

The PGA TOUR season is officially underway as the Sony Open enters Round 2 today at Waiʻalae Country Club in Honolulu, Hawaii. Among the many dramatic changes that the TOUR has made to its centralized live tournament production infrastructure, the boldest, perhaps, as been an all-in commitment with Sony’s Hawk-Eye Innovations to overhaul replay operations.

Sports Video Group

Hawk-Eye Innovations's customers primarily consist of spectator Sports companies. Examples of Hawk-Eye Innovations's customers include Major League Baseball (MLB), National Football League (NFL) and National Basketball Association.