Hawk-Eye Innovations

http://www.hawkeyeinnovations.com
https://www.linkedin.com/company/hawk-eye-innovations-ltd/

Hawk-Eye Innovations is a privately owned company headquartered in the UK. It is a subsidiary of Sony Group. Founded in 1999, it employs approximately 910 individuals. The company reported $104.4M in revenue as of 2024. The company specializes in live production, developing and delivering officiating, production, tracking, and analytics tools tailored for sport applications.

2024 Revenue

Founded

1999

Headcount

906

Headquarters

Primary Segment

Live production

Ownership

Privately Owned

Deployments

News Summary:

Hawk-Eye Innovations recently expanded its strategic collaboration with League One Volleyball (LOVB) for the league's second season. LOVB is the largest community in youth volleyball and the first professional league in the U.S. built from the club up. Previously, on February 26, 2026, a collaboration between Sony and Japan's Nippon Professional Baseball (NPB) highlighted Hawk-Eye’s optical tracking technology. This technology, delivered through cameras installed in all 12 NPB stadiums across Japan, completed its league-wide deployment in 2024, which George Baines, Head of Baseball at Sony’s sports businesses, said set a new standard for data quality in the NPB.

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Hawk-Eye Innovations offers 4 products in the media tech industry. Hawk-Eye Innovations's product portfolio comprises of production and post production, live production and sports tech.

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Hawk-Eye Innovations's revenues were less than $250M in 2024. Caretta Research has split Hawk-Eye Innovations's revenue into 4 different product categories, the largest of which is sports video review systems. For full access to Hawk-Eye Innovations's revenue breakdown subscribe to Caretta Portal.

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Mar

2nd

2026

02:45

Partnerships and Alliances, Big Data/Analytics

Eye Innovations expand collaboration

League One Volleyball (LOVB), the largest community in youth volleyball and the first professional league in the US built from the club up, and Hawk-Eye Innovations, have expanded their strategic collaboration for the league’s second season.

SVG Europe

Feb

26th

2026

02:30

Big Data/Analytics, B2B Tag

One Data Foundation, New Fan Experiences: Hawk

By Michalis Michaelides At the heart of the collaboration between Sony and NPB is Hawk-Eye’s best-in-class optical tracking technology, delivered through cameras installed in all 12 NPB stadiums across Japan. This league-wide deployment was completed in 2024 when, as George Baines, Head of Baseball at Sony’s sports businesses, explains, “we brought our best-in-class technology to a world class league, setting a new standard for data quality in the NPB”.

Hawkeyeinnovations

Feb

25th

2026

06:32

Emerging Tech, Volleyball

Eye Innovations Expand Collaboration to Set New Standard for Professional Women’s Volleyball

Press Release Basingstoke, United Kingdom / Los Angeles, CA, United States – February 25th, 2026 – League One Volleyball (LOVB), the largest community in youth volleyball and the nation’s first professional league built from the club up, and Hawk-Eye Innovations, a Sony Group company, today announced the expansion of their strategic collaboration for the league’s second season.

Hawkeyeinnovations

Feb

25th

2026

06:30

Partnerships and Alliances, Volleyball

League One Volleyball and Hawk-Eye Innovations Expand Collaboration to Set New Standard for Professional Women’s Volleyball

BASINGSTOKE, UNITED KINGDOM / LOS ANGELES, CA, UNITED STATES –– February 25th, 2026 –– League One Volleyball (LOVB), the largest community in youth volleyball and the nation’s first professional league built from the club up, and Hawk-Eye Innovations, a Sony Group company, today announced the expansion of their strategic collaboration for the league’s second season.

Sony UK

Feb

5th

2026

17:19

Emerging Tech, B2B Tag

Super Bowl LX tech explained: cameras, tracking and stadium networks

The Super Bowl has become as much a broadcast production as a sporting event. For Super Bowl LX, that production will lean on an expanded mix of communication, camera, and tracking technologies to deliver the game to millions of viewers worldwide.

Interesting Engineering

Feb

2nd

2026

18:30

Big Data/Analytics, B2B Tag

Tech Matters: The tech behind the big game

At the center of the modern broadcast is speed. A Super Bowl production moves enormous amounts of video and data under extreme time pressure. Every replay, stat and graphic has to appear quickly enough to matter, without disrupting the flow of the game.

Standard-Examiner

Jan

15th

2026

18:30

Emerging Tech

Attacking the Pin: Inside the PGA TOUR’s Replay Remodel With Hawk-Eye Innovations

The PGA TOUR season is officially underway as the Sony Open enters Round 2 today at Waiʻalae Country Club in Honolulu, Hawaii. Among the many dramatic changes that the TOUR has made to its centralized live tournament production infrastructure, the boldest, perhaps, as been an all-in commitment with Sony’s Hawk-Eye Innovations to overhaul replay operations.

Sports Video Group

Dec

9th

2025

18:30

B2B Tag

Sony Hawk-Eye Partners with Splashtop to Revolutionize Event Operations with Remote Technology - Elecfans

[Translated] Hawk-Eye Innovations, a subsidiary of Sony Group, is a global leader in sports technology, focusing on precision motion tracking, immersive broadcast enhancement technology, and referee assistance systems, widely used in world-class events such as football, basketball, tennis, and rugby.

Elecfans

Nov

11th

2025

02:47

Emerging Tech, Tennis, Sports Rights Updates

Sony and ATP Media Enter Multi-year Strategic Partnership, Showcasing Innovative Media at the 2025 Nitto ATP Finals

Press Release London, UK –– November 11, 2025 –– Sony and ATP Media today announced a new multi-year strategic partnership to bring innovative new products to global tennis. Sony and ATP Media will collaborate to develop the next generation of innovations, to enhance the fan experience and engagement across the ATP Tour’s global broadcast coverage and the award-winning OTT service Tennis TV, including developing a new Tennis TV mobile app (launching early 2026).

Hawkeyeinnovations

Oct

28th

2025

17:26

Partnerships and Alliances, Emerging Tech

ESPN, Sony Ink Deal to Expand Animated Altcasts for 2025-26

ESPN said it will produce animated telecasts for NFL, NHL, NBA and WNBA games across The Walt Disney Co. and ESPN platforms during the 2025-26 season under an agreement it signed with Sony’s Beyond Sports and Hawk-Eye Innovations.

TVTechnology

Oct

26th

2025

18:30

Partnerships and Alliances, Emerging Tech

ESPN Announces Monsters Funday Football, Its Latest Real-Time Animated Broadcast, to Air Alongside Monday Night Football on December 8

ESPN announced that the latest iteration of its live, real-time animated alternate broadcasts will be Monsters Funday Football, inspired by the popular Disney-Pixar film Monsters, Inc. The production will take place on December 8 across ESPN2, Disney+, Disney Channel, Disney XD, and streaming via the new ESPN app and NFL+ as an alternate telecast of a Monday Night Football game between the Philadelphia Eagles and Los Angeles Chargers.

Sports Video Group

Aug

29th

2025

21:01

CT_Monitor Company

Sony Sports: Scaling Global Sports Technology with UniFi

Background Sony Sports is a global leader in sports technology, operating three distinct organizations under its umbrella: Hawk-Eye Innovations, Beyond Sports, and KinaTrax. Together, these entities support elite-level sports through innovations in officiating, broadcast, analytics, biomechanics, and fan engagement.

Ubiquiti

Hawk-Eye Innovations's customers primarily consist of spectator Sports companies. Examples of Hawk-Eye Innovations's customers include National Football League (NFL), Major League Baseball (MLB) and National Basketball Association.