Hawk-Eye Innovations

http://www.hawkeyeinnovations.com
https://www.linkedin.com/company/hawk-eye-innovations-ltd/

Hawk-Eye Innovations, a privately owned British company founded in 1999, provides officiating, production, tracking, and analytics tools for the sports industry. With approximately 910 employees and headquartered in the UK, the company's primary focus is live sports production. In 2023, Hawk-Eye Innovations reported revenues of approximately $100 million. It is a subsidiary of Sony Group.

2023 Revenue

Founded

1999

Headcount

906

Headquarters

Primary Segment

Live production

Ownership

Privately Owned

Deployments

News Summary:

Hawk-Eye Innovations announced the complete integration of its Match Officials’ Technology (MOT) into the upcoming Pakistan Super League (PSL) edition on February 2025. On March 26, 2025, the company partnered with Super League Greece and the Hellenic Football Federation to implement Semi-Automated Offside Technology (SAOT) and Goal-Line Technology (GLT) in the Super League Championship Playoffs and the Greek Cup Final. Additionally, Hawk-Eye Innovations' SkeleTRACK technology debuted at the Laver Cup 2024 in September. The NFL also selected Hawk-Eye Innovations to revolutionize line-to-gain measurements.

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Hawk-Eye Innovations offers 5 products in the media tech industry. Hawk-Eye Innovations's product portfolio comprises of live production, video data and analytics and production and post production.

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Hawk-Eye Innovations's revenues were less than $250M in 2023. Caretta Research has split Hawk-Eye Innovations's revenue into 4 different product categories, the largest of which is sports video review systems. For full access to Hawk-Eye Innovations's revenue breakdown subscribe to Caretta Portal.

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Apr

5th

2025

00:09

Events, Cricket, Caretta Research_Monitor Company

PSL 10 to completely integrate Match Officials’ Technology

MULTAN: Iftikhar Ahmed of Multan Sultans bats during a net practice session at the Multan Cricket Stadium on Friday.—courtesy Multan Sultans LAHORE: The HBL Pakistan Super League (PSL) on Friday announced the complete integration of Match Officials’ Technology (MOT), powered by Hawk-Eye Innovations, for its upcoming edition.

DAWN

Apr

4th

2025

07:50

Caretta Research_Monitor Company

SkeleTRACK: A New Era of Data in Tennis

By Michalis Michaelides As tennis becomes more data-driven, advanced tracking technology is transforming how players, coaches, and broadcasters approach the game. Hawk-Eye is leading this transformation with SkeleTRACK, which debuted at the Laver Cup 2024 in September.

Hawkeyeinnovations

Mar

31st

2025

18:30

Procurement and Sales, Caretta Research_Monitor Company

Sony's Hawk-Eye Innovations selected by NFL to revolutionize line to gain measurements

NFL

Mar

26th

2025

09:20

Robotics

Super League Greece Chooses Hawk-Eye, Adopts SAOT and GLT for the Stoixman Super League Championship Playoffs and the Greek Cup Final 2024/25

Press Release Athens, Greece / Basingstoke, United Kingdom, March 26, 2025 - Hawk-Eye Innovations (“Hawk-Eye”), a Sony Group company, has partnered with Super League Greece and the Hellenic Football Federation to enhance the integrity of Stoiximan Super League Championship Playoffs and the Greek Cup Final through the introduction of Semi-Automated Offside Technology (SAOT) and Goal-Line Technology (GLT).

Hawkeyeinnovations

Mar

26th

2025

05:04

Partnerships and Alliances, Robotics

Super League Greece chooses Hawk-Eye for SAOT and GLT

Super League Greece chooses Hawk-Eye for SAOT and GLT Hawk-Eye Innovations has partnered with Super League Greece and the Hellenic Football Federation to enhance the integrity of the Super League Championship Playoffs and the Greek Cup Final through the introduction of semi-automated offside technology (SAOT) and goal-line technology (GLT).

SVG Europe

Mar

5th

2025

12:26

Making Sport Fairer with Accurate Event Detection: The Future of Officiating via Skeletal Tracking

by Michalis Michaelides In previous instalments of this blog series, we introduced the concept of skeletal tracking, explored the technology that makes it possible, and analysed the transformative benefits of skeletal tracking data in virtual recreations.

Hawkeyeinnovations

Feb

18th

2025

10:51

Hawk-Eye Redefines the Game for India’s World Pickleball League, Brings Innovative Technology for Officiating

Press Release Basingstoke, United Kingdom, Feb. 18, 2025 – Hawk-Eye Innovations (“Hawk-Eye”), a Sony group company, has partnered with the World Pickleball League to enhance the inaugural season of the league with innovative technology aiming to enable consistent and speedy decision-making processes to facilitate fast-paced, entertaining games.

Hawkeyeinnovations

Feb

17th

2025

07:47

ESG, Caretta Research_Monitor Company

Defining the Sports Experiences of Tomorrow: Data-driven Virtual Recreations

by Michalis Michaelides In today’s fast-paced digital world, the way fans consume sports is constantly evolving. Younger audiences, in particular, display shorter attention spans, challenging the traditional definitions of fandom. Fans no longer engage solely through TV broadcasts or attending live games; social media has taken an active role in shaping how fans interact with their favourite sports, leagues, and teams.

Hawkeyeinnovations

Feb

6th

2025

10:16

Artificial Intelligence

The Future of Data Tracking in Sport

by Michalis Michaelides Data powers the modern world. Once a buzzword, ‘data’ has become one of the most valuable resources globally. In sports, it drives decision-making for teams, individual athletes, and organisations. It creates new opportunities for rights holders and owners to further monetise their own product.

Hawkeyeinnovations

Nov

27th

2024

07:00

Live Sports Broadcast: Four Key Aspects of Seamless Production Workflows

by Douglas Price The summer of 2024 was the ‘summer of sport’. Men’s football Euro 2024 and the Olympic Games in Paris stood out at the pinnacle of a season of world-class sporting events. The action reached billions of sports fans worldwide through traditional TV broadcast and streaming platforms, from field to screen, driven by a new layer of innovation added to traditional content consumption experiences.

Hawkeyeinnovations

Nov

25th

2024

09:52

Sony’s Sports Businesses Make it to The Sports Technology Power List 2024

by Editorial Staff The Sports Technology Awards (STA) Group recently announced the 2024 edition of the Sports Technology Power List, the annual review listing the most influential sports technology companies. Sony’s sports businesses maintained their position within the top 20 businesses for the fifth year in a row, since the inception of the Power List in 2020.

Hawkeyeinnovations

Nov

7th

2024

05:30

Partnerships and Alliances, New Offerings

FIFA and Hawk-Eye launch football tech centre

FIFA, the world governing body of football, and Hawk-Eye Innovations, a global leader in sports technology, have announced a strategic partnership to form the Football Technology Centre AG. This joint venture aims to leverage cutting-edge technology to enhance the accuracy, speed, and overall experience of football matches.

SportsMint Media

Hawk-Eye Innovations's customers primarily consist of spectator Sports and bat sports companies. Examples of Hawk-Eye Innovations's customers include National Basketball Association (NBA), Major League Baseball (MLB) and National Football League (NFL).