SMT (SportsMEDIA Technology), a privately owned US-based company founded in 1988, develops software for live production, specializing in graphics, statistics, and video enhancement. As of 2024, the company employs approximately 610 people and reported revenues of around $100 million.
On May 23, 2025, FOX Sports broadcast the 109th Indy 500 with production enhancements. A new broadcaster, TNT Sports, covered the French Open starting May 27, 2025. ESPN produced its 23rd consecutive year of NBA Finals coverage, beginning with Game 1 on June 5, 2025. NBC Sports used upgraded transmission technology, hybrid production, and compelling graphics for its coverage of the Tour de France, concluding on July 23, 2025. Sensors used to create "ghost car" overlays in Formula 1, NASCAR, and IndyCar races also collect data for teams.
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SMT (SportsMEDIA Technology) offers 9 products in the media tech industry. SMT (SportsMEDIA Technology)'s product portfolio comprises of broadcast professional services, sports tech, video processing and playout and media managed services.
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SMT (SportsMEDIA Technology)'s revenues were less than $250M in 2024. Caretta Research has split SMT (SportsMEDIA Technology)'s revenue into 6 different product categories, the largest of which is live production and OB services. For full access to SMT (SportsMEDIA Technology)'s revenue breakdown subscribe to Caretta Portal.
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SMT (SportsMEDIA Technology)'s customers primarily consist of broadcast television and radio, racquet sports and spectator Sports companies. Examples of SMT (SportsMEDIA Technology)'s customers include CBS Sports, National Hockey League (NHL) and United States Tennis Association (USTA).
Example Customers
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