SMT (SportsMEDIA Technology)

http://www.smt.com
https://www.linkedin.com/company/sportsmedia-technology-corp/

SMT, also known as SportsMEDIA Technology, is a privately owned company headquartered in the US. Founded in 1988, the company employs approximately 610 individuals and reported $112.0M in revenue as of 2024. As a sports technology provider, the company specializes in the development of graphics, statistics, and video enhancement software.

2024 Revenue

Founded

1988

Headcount

601

Headquarters

Primary Segment

Sports tech

Ownership

Privately Owned

Deployments

News Summary:

On March 19, 2026, CBS Sports expanded its campus-production model, utilizing the University of Cincinnati’s control room and staff for two national Big 12 men’s basketball broadcasts. Earlier the same day, FOX Sports launched its 2026 IndyCar Season coverage, introducing a Driver’s Eye Heads Up Display and live drones to enhance the viewer experience, features previously seen in Formula 1. This follows developments on February 19, 2026, when the NBC Sports Broadcast Center in Stamford, CT, served as the central anchor point for the entire Olympic broadcast, with a crew of 1,685 people and 13 control rooms producing nearly every on-air minute. Also on February 19, SMT (SportsMEDIA Technology) used biometric data to display fan excitement as a subtle graphic during the 2026 Winter Olympics broadcasts, a technology developed by a University of North Carolina-Chapel Hill graduate and SMT employee. Previously, on February 5, 2026, SMT Corporation expanded its Super Bowl LX broadcast team to 12 technicians and 13 cameras for the event at Levi’s Stadium in Santa Clara, California.

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SMT (SportsMEDIA Technology) offers 10 products in the media tech industry. SMT (SportsMEDIA Technology)'s product portfolio comprises of live production, broadcast professional services, sports tech, media managed services and video processing and playout.

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SMT (SportsMEDIA Technology)'s revenues were less than $250M in 2024. Caretta Research has split SMT (SportsMEDIA Technology)'s revenue into 8 different product categories, the largest of which is sports data tools. For full access to SMT (SportsMEDIA Technology)'s revenue breakdown subscribe to Caretta Portal.

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Mar

19th

2026

09:32

Emerging Tech, B2B Tag

CBS Sports Turns to University of Cincinnati’s Control Room and Staff for Two Big 12 Men’s Basketball Broadcasts (3.11.26)

By Brandon Costa, Director of Digital, Sports Video Group The broadcaster expands its campus-production model as the university handles two national productions As the Big 12 Conference continues to lean into campus-based production, CBS Sports is becoming an increasingly active participant in the model.

Smt

Mar

19th

2026

09:20

Capital Investment, Emerging Tech

FOX Sports Waves Green Flag on 2026 IndyCar Season With Driver’s Eye, Heads Up Display, Live Drones (2.27.26)

By Kristian Hernández, Senior Editor, Sports Video Group With two features seen in Formula 1 coverage, the broadcaster aims to bring viewers closer to the racing surface A true indicator that spring is slowly approaching, the first race in the NTT IndyCar Series is this weekend in St. Petersburg, FL.

Smt

Feb

19th

2026

10:12

Emerging Tech, B2B Tag

Live From Stamford: NBC Sports Broadcast Center Is ‘Anchor Point of the Entire Olympic Broadcast’ (2.18.26)

By: Jason Dachman, Editorial Director, U.S., Sports Video Group A crew of 1,685 people and 13 control rooms produce nearly every on-air minute from Stamford Since the ribbon was cut in 2013, NBC Sports’ Stamford, CT, broadcast center has grown and evolved with each passing year.

Smt

Feb

19th

2026

09:53

Emerging Tech, B2B Tag

Durham company uses biometric tech to capture fan excitement at 2026 Winter Games (2.18.26)

A University of North Carolina-Chapel Hill grad and employee at Sports Media Technology (SMT), based in Durham, uses biometric data to display fan excitement at the Winter Olympics. Story by Lauren Schutter, Video by Avery Bales, UNC-CH, WRAL News MILAN, ITALY- On the surface, it’s the kind of broadcast moment you can miss if you blink: a small graphic tucked near the corner of the screen, a number climbing fast, a pulse you can almost feel through the TV.

Smt

Feb

5th

2026

10:22

New Offerings, Emerging Tech, B2B Tag

Super Bowl, Olympics put Triangle firm on global stage (2.5.26)

Super Bowl LX will be played at Levi’s Stadium in Santa Clara, California on Feb. 8 By Lauren Ohnesorge – Senior Reporter, Triangle Business Journal Feb 5, 2026 Story Highlights SMT Corporation expands its Super Bowl LX broadcast team to 12 technicians and 13 cameras.

Smt

Feb

4th

2026

10:13

Emerging Tech, B2B Tag

NBC Sports taps tech vendors for Milan Cortina Olympics (2.3.26)

By Joe Lemire, Sports Business Journal 02.03.2026 NBC Sports will carry more than 3,200 hours of live Milan Cortina Winter Olympics programming across linear NBC and its Peacock streaming service. Some of the new and returning features include Peacock 4K, Multiview, Rinkside Live and Gold Zone.

Smt

Feb

2nd

2026

18:30

Big Data/Analytics, B2B Tag

NBC Sports Selects SMT to Handle Results, Timing, and Production Data Services for Milano

By Jason Dachman, Editorial Director, Sports Video Group, U.S. Feb 3, 2026 SMT will provide TVI (broadcast television interface) support services for figure skating and alpine skiing, speed skating, short track, bobsled, luge, skeleton, snowboard, and freestyle skiing NBC Sports has selected SMT (SportsMEDIA Technology) to provide results and timing interfaces, data integration tools, and broadcast graphics support for its production of the 2026 Milan Cortina Winter Olympics, Feb.

Smt

Jan

16th

2026

13:22

Emerging Tech

From Berlin to London: Amazon delivers NBA Europe games for an international audience (1.15.26)

By George Bevir, SVG Europe Thursday, January 15, 2026 When the Memphis Grizzlies take on the Orlando Magic in Berlin this evening (Thursday, 15 January), it will mark the first regular-season NBA game ever played in Germany.

Smt

Nov

3rd

2025

18:30

CT_Monitor Company

Ross Aronstam & Moritz Lawyers Recognized as "Litigator of the Week" runners-up by The American Lawyer

Along with their co-counsel from Latham & Watkins, David Ross, Reiko Rogozen and Nathaniel Whitthorne were recognized by The American Lawyer as runners-up for "Litigator of the Week" honors for prevailing in an expedited trial concerning the board composition of SportsMEDIA Technology and securing a ruling voiding actions taken by the improperly constituted board.

Ramllp

Nov

1st

2025

03:41

Emerging Tech

Latham & Watkins Litigators Secure Wins in Delaware Chancery Court

Latham & Watkins litigators have secured wins in Delaware Chancery Court, with a team led by partner Blair Connelly representing minority shareholders in a challenge to a board size change, and another team representing defendants affiliated with private equity firms in a shareholder lawsuit.

Latham & Watkins

Aug

26th

2025

18:16

New Offerings

How They Make the Mario Kart–Style ‘Ghost Car’ for Auto Racing Broadcasts

Watch a Formula 1, Nascar, or IndyCar race and you’ll see a “ghost car” overlayed atop the real-life image. The sensors used to create it also collect heaps of data that teams can access and study.

Smt

Jul

29th

2025

17:16

Events, CT_Monitor Company

How NBC Sports Tells the Story of ‘Logistically Complex’ Tour de France

The broadcaster upgrades transmission tech, deploys hybrid production and compelling graphics By Mark J Burns, SVG Contributor Wednesday, July 23, 2025 – 11:36 am The Tour de France, which finishes Sunday with the final stage on the Champs-Élysées in Paris, is “one of the most logistically complex sporting events in the world,” says NBC Sports Coordinating Producer Joel Felicio.

Smt

SMT (SportsMEDIA Technology)'s customers primarily consist of spectator Sports companies. Examples of SMT (SportsMEDIA Technology)'s customers include FIFA, National Basketball Association and National Football League (NFL).