The Pac-12 Conference is a privately owned collegiate athletic conference headquartered in the United States. Comprising twelve member universities primarily in the western US, its main product is the organization and management of collegiate sports teams and clubs. As of 2023, the conference employed approximately 150 people. The Pac-12 wholly owns and operates Pac-12 Networks, a media company producing and distributing over 850 live sporting events annually, along with digital content through various online platforms.
Pac-12 Enterprises partnered with Lumen Technologies to use Network-as-a-Service for live sports broadcasting. This partnership, announced in multiple reports, utilizes Lumen's technology to improve broadcast quality while reducing costs and complexity. The new broadcasting model debuted on August 30, 2024, with Washington State's game. Lumen's technology allows for on-demand bandwidth scaling, enabling high-quality remote broadcasts. The partnership resulted in a significant stock price increase for Lumen Technologies, with shares climbing by 12.37% on Wednesday to close at $5.27. A separate announcement detailed a partnership between Pac-12 Enterprises and The CW, highlighting mutual growth and transformation in the broadcast production business, resulting in increased value and positive impact for members through national television reach.
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Pac-12 Conference offers products in the sports industry. Pac-12 Conference's product portfolio comprises of contact sports.
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Pac-12 Conference's revenues were less than $50M in 2023. All the revenue comes from american football.
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Examples of Pac-12 Conference's suppliers include Lumen Technologies and Tempus Ex.
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Pac-12 Conference sells broadcasting rights of its american football competitions to 4 companies globally, covering 4 countries. Pac-12 Conference's rights holders include Disney Sports / ESPN, CBS Sports and Comcast Corporation.
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