News Summary:
The Pac-12 Conference recently established a multi-year agreement with Old Trapper, naming the premium meat snack brand a Founding Partner and Official Beef Jerky for its football, men’s and women’s basketball, and championship events on July 28, 2026. This partnership follows observations on July 22 that highlighted the conference's return, acknowledging the prior decimation of the Pac-12 due to financial instability, a lack of a lucrative media rights deal, and conference realignment. The conference's rejuvenation officially commenced on July 1, as Colorado State, Boise State, Fresno State, Gonzaga, San Diego State, Texas State, and Utah State formally joined current members Oregon State and Washington State. San Diego State, among the new additions, marked its official entry into the conference on this date, initiating what is described as a transformative era. Earlier, on June 16, discussions emerged regarding potential penalties for schools within the rebuilding Pac-12 that fail to meet spending and revenue sharing floors, which conference leadership is developing to enhance competitive balance across the league.
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