U Sports is a Privately Owned entity headquartered in Canada. Founded in 1962, it employs approximately 150 individuals. The organization functions as the national sport governing body of university sport in Canada, encompassing a wide range of athletic activities including contact sports, and comprises the majority of degree-granting universities in the country.
Rowing Canada Aviron, in conjunction with U SPORTS, announced the athletes selected to represent Canada at the 2026 FISU World University Championships, set for August 13-15 in London, Ontario, with Western University organizing the event. Earlier, on June 16, Homewood Health became the Presenting Partner for the 2026 U SPORTS Women’s Rugby Championship, scheduled for November 4-8 at Alumni Stadium in Guelph, hosted by the University of Guelph. On June 4, U SPORTS presented the Austin-Matthews Award to Dr. Joanne MacLean, former president of the University of the Fraser Valley, recognizing her leadership and lifelong contributions to Canadian university sport. Previously, on May 20, U SPORTS, in collaboration with Kelly Brothers Productions and iSi Live, provided a live stream of the Mitchell Awards. This followed the April 12 announcement of full rosters and coaching staffs for the 2026 U SPORTS East-West Bowl, an event on May 9 at the University of Waterloo featuring 107 top Canadian university football players eligible for the 2027 CFL Draft.
U Sports offers 2 products in the media and telecoms services and sports industries. U Sports's product portfolio comprises of contact sports and search, social, and retail media.
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Caretta Research has split U Sports's revenue into 2 different product categories, the largest of which is american football. For full access to U Sports's revenue breakdown subscribe to Caretta Portal.
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U Sports sells broadcasting rights of its american football competitions to 4 companies globally, covering 2 countries. U Sports's rights holders include CBC/SRC.
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