GumGum, a privately owned company headquartered in the US, was founded in 2008 and employs approximately 560 individuals. The company reported $195.0M in revenue as of 2024. GumGum operates as an artificial intelligence company focused on ad measurement and verification, providing contextually driven advertising solutions. The company maintains offices across North America, Asia, Australia, and Europe, operating in 19 markets worldwide.
On April 3, 2026, Archer partnered with GumGum, becoming a first-to-market adopter of Pause Ads, a newly launched CTV format that appears exclusively when viewers actively pause their content. This collaboration extends Archer’s broader digital strategy onto the largest screen in the home, leveraging GumGum’s Video Everywhere approach during viewer-initiated moments of elevated attention. Previously, on March 29, 2026, GumGum’s chief revenue officer, Katy Loria, identified Australia as a "real growth market" for contextual advertising, despite the company's relatively recent entry into the country. Earlier, on March 19, 2026, GumGum convened its third annual UK Mindset Upfronts, gathering marketers and industry experts to examine the evolution of advertising strategy in a complex media landscape where traditional planning signals are losing precision.
GumGum offers 2 products in the ad tech and services industry. GumGum's product portfolio comprises of ad measurement and verification and RTB and programmatic.
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GumGum's revenues were less than $250M in 2024. Caretta Research has split GumGum's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.
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GumGum's customers primarily consist of telecoms companies. Examples of GumGum's customers include Mediacom Communications and Vodafone. GumGum has commercial and technical partners like Human, Xandr and Dentsu.
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