GumGum

https://www.gumgum.com/
https://www.linkedin.com/company/gumgum/

GumGum, founded in 2008 and headquartered in the US, is a privately owned artificial intelligence company specializing in contextually driven advertising solutions. The company offers ad verification and fraud prevention services, operating in 19 markets worldwide with offices in North America, Asia, Australia, and Europe. As of 2022, GumGum has a workforce of approximately 500 employees and generates less than $50 million in annual revenue.

2023 Revenue

Founded

2008

Headcount

610

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

Similar Companies

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GumGum offers 3 products in the ad tech and media tech industries. GumGum's product portfolio comprises of RTB and programmatic, ad measurement and verification and video processing and playout.

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GumGum's revenues were less than $100M in 2023. Caretta Research has split GumGum's revenue into 3 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.

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Dec

17th

2024

17:01

Management Changes, Cricket, Caretta Research_Monitor Company

UnLtd Big Clash Returns in 2025, Captains Announced

The UnLtd Big Clash, now in its 11th year, sees usual competitors unite on the cricket pitch, to raise funds for UnLtd’s work supporting charities helping young people at risk. The first Team Captains have been announced this week with Kellyn Coetzee from Kinesso as the Captain for Women’s Media Agency Team and Kat McVeity from Integral Ads for Women’s Tech Team in Sydney.

Little Black Book

Dec

15th

2024

18:30

Artificial Intelligence, Caretta Research_Monitor Company

Privacy plus progress: the recipe for future success

Matt Coote. The AdNews end of year Perspectives, looking back at 2024 and forward to next year. Matt Coote, Country Manager for Australia, GumGum The year 2024 has been one of significant global shifts. We’ve seen a new (old) president elected in the United States, the buzz and occasional panic around AI breakthroughs, and global economies grappling with the rising cost of living and inflation.

AdNews (Australia)

Dec

11th

2024

23:45

Awards and Recognitions

The GumGum Platform Achieves Global SOC 2 Compliance

GumGum has announced that it has achieved SOC 2 compliance for the GumGum Platform and its core offerings—GumGum Contextual, GumGum Attention, and GumGum Creative. This significant achievement follows SOC 2 compliance achieved for its Contextual platform in 2023 and underscores the company’s commitment to maintaining the highest levels of data security and system reliability for its partners and customers around the globe.

B&T

Dec

11th

2024

15:04

Awards and Recognitions, Artificial Intelligence, Caretta Research_Monitor Company

The GumGum Platformtm Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech

The GumGum Platformtm Achieves Global SOC 2 Compliance, Setting Standards for Data Security in Ad Tech GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that it has achieved SOC 2 compliance for the GumGum Platformtm, SANTA MONICA, Calif., Dec.

Le Lézard

Dec

3rd

2024

18:30

Why mindset is the key to modernizing contextual advertising

Google may have dropped its cookie deprecation plans, but the need for brands to future-proof their digital advertising strategies remains. For global tech and media company GumGum and its clients, that means a privacy-first approach, focused on context, attention, and innovative creative content.

Strategy

Nov

21st

2024

17:19

New Offerings

Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds

Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds New holiday insights from GumGum reveal consumers' fears of targeted ads ruining gift-giving moments. SANTA MONICA, Calif., Nov. 21, 2024 /PRNewswire-PRWeb/ -- As consumers prepare for the holiday season, concerns around data-heavy, identity-based ads are on the rise, with many worried that targeted ads could spoil their gift surprises.

Le Lézard

Nov

21st

2024

17:05

Artificial Intelligence

How creative execution is boosting campaign performance

Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past.

Digiday

Nov

14th

2024

23:45

Regulatory and Legal

GumGum CEO: Why Brands Should Move Away From Demographic Targeting

by Danielle Oster , 36 minutes ago In September, the Federal Trade Commission issued a report on data privacy that addressed ad-targeting practices and the need for further regulation. Marketing Daily caught up with GumGum CEO Phil Schraeder about the implications of the report.

MediaPost

Nov

14th

2024

05:24

Management Changes

GumGum appoints Matt Coote as Country Manager for Australia

GumGum has appointed Matt Coote as the new Country Manager for Australia. In his role, Coote will be tasked with driving revenue growth, implementing strategic initiatives, and enhancing GumGum's market presence across Australia. His responsibilities will include leading a sales team, fostering relationships with agencies, clients, and overseeing trading deals to ensure value for partners.

ChannelLife Australia

Nov

13th

2024

11:36

Management Changes

GumGum appoints Matt Coote as new country manager for Australia

GumGum, a contextual-first technology company in digital advertising, has announced the appointment of Matt Coote as its new Country Manager for Australia. Coote's role will be centred around driving revenue growth, leading strategic initiatives, and strengthening GumGum’s presence across Australia.

Mi3 Australia

Nov

13th

2024

02:18

Management Changes

GumGum Appoints Matt Coote as Country Manager for Australia

GumGum has appointed Matt Coote as the new Country Manager for Australia, responsible for leading the sales team, guiding cross-functional strategies, and expanding GumGum’s footprint in Australia, the agency announced today. Coote brings over 13 years of experience in media across TV, digital, and social platforms.

Branding in Asia

Nov

13th

2024

01:45

Management Changes

Matt Coote Reappears At GumGum With Focus On ‘People, Customer Experience & Revenue’ In That Order

Matt Coote, former head of sales at Snap ANZ, has reappeared at GumGum to serve as the adtech firm’s first country manager for Australia. Coote spent the last eight years with the photo-sharing site and, when departing, he said that he would be returning to Newcastle to spend more time with his family.

B&T

GumGum's customers primarily consist of telecoms and pay TV services companies. Examples of GumGum's customers include Mediacom Communications and Vodafone. GumGum has commercial and technical partners like Xandr, Dentsu and Human.

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GumGum

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