GumGum, a privately owned artificial intelligence company founded in 2008 and headquartered in the US, provides ad measurement and verification services. Employing approximately 560 people, the company operates in 19 markets across North America, Asia, Australia, and Europe. Its revenue in 2024 was less than $250 million. GumGum focuses on contextually driven advertising solutions.
GumGum announced the appointment of Katy Loria as its new Chief Revenue Officer (CRO) on multiple occasions. In this role, Loria will lead the global revenue organization and report to CEO Marcus Startzel. Data from GumGum's Mindset Graph™ also showed that a dominant online theme concerning Taylor Swift is celebrity relationships.
GumGum offers 2 products in the ad tech industry. GumGum's product portfolio comprises of ad measurement and verification and RTB and programmatic.
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GumGum's revenues were less than $250M in 2024. Caretta Research has split GumGum's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.
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GumGum's customers primarily consist of telecoms and telecoms services companies. Examples of GumGum's customers include Mediacom Communications and Vodafone. GumGum has commercial and technical partners like Human, Dentsu and Xandr.
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