GumGum, a privately owned artificial intelligence company headquartered in the US, was founded in 2008 and employs approximately 560 individuals. The company reported $195.0M in revenue as of 2024. It specializes in ad measurement and verification, providing contextually driven advertising solutions, with offices spanning North America, Asia, Australia, and Europe, and operating in 19 markets worldwide.
On February 10, 2026, GumGum enabled ad tech innovation by unifying its data management with Looker, utilizing the platform's modeling layer to establish a single source of truth for data. This move centralized business logic, eliminating discrepancies in KPI calculations across internal teams and ensuring consistent application of business metrics. Previously, on February 1, 2026, AdNews featured Nic Nasrallah, GumGum's senior business development manager in Melbourne, in its "Young Guns" series, highlighting young talent in the Australian media marketing and advertising sector. Nasrallah has been with GumGum for just under a year and a half and possesses 8.5 years of industry experience.
GumGum offers 2 products in the ad tech and services industry. GumGum's product portfolio comprises of RTB and programmatic and ad measurement and verification.
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GumGum's revenues were less than $250M in 2024. Caretta Research has split GumGum's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.
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GumGum's customers primarily consist of telecoms companies. Examples of GumGum's customers include Vodafone and Mediacom Communications. GumGum has commercial and technical partners like Dentsu, Xandr and Human.
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