GumGum, a privately owned artificial intelligence company founded in 2008 and headquartered in the US, provides ad measurement and verification services. Employing approximately 610 people, the company operates in 19 markets across North America, Asia, Australia, and Europe. In 2023, GumGum's revenue was less than $100 million. Its primary focus is on contextually driven advertising solutions.
On March 27, 2025, GumGum Sports Inc. announced that its Relo Census product now includes Formula One data. This addition provides a comprehensive data set for one of the world's most prominent sports. New tariffs on imports from Canada, Mexico, and China present challenges for businesses, impacting sectors such as automotive, electronics, and fashion, and resulting in increased costs and altered consumer behavior. The rise of streaming has significantly changed video and television consumption, impacting traditional broadcast and cable television viewership. Kerel Cooper, CMO at GumGum, commented on the importance of brand safety in the digital landscape, suggesting current industry approaches may be insufficient.
GumGum offers 2 products in the ad tech industry. GumGum's product portfolio comprises of ad measurement and verification and RTB and programmatic.
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GumGum's revenues were less than $100M in 2023. Caretta Research has split GumGum's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.
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GumGum's customers primarily consist of telecoms companies. Examples of GumGum's customers include Mediacom Communications and Vodafone. GumGum has commercial and technical partners like Human, Dentsu and Xandr.
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