News Summary:
On October 6, 2026, GumGum released a high-impact ads case study detailing its work with Screwfix, which focused on driving awareness and engagement among skilled tradespeople by understanding their broader interests and mindsets beyond work-related content. Previously, on October 1, 2026, the company highlighted its "Custom Mindset Segments" feature within its Mindset Portal, enabling users to build and refine bespoke audience segments from their campaign briefs for activation. Earlier, on September 18, 2026, GumGum published a Connected TV case study illustrating its collaboration with Oreo, where the campaign aimed to reinforce the brand's ritual by surrounding consumers with playful messaging during sit-back entertainment without interrupting the viewing experience. This followed a September 17, 2026 Mindset case study, which showcased GumGum's partnership with Luxottica and Starcom to challenge perceptions for Oakley, driving awareness for its prescription eyewear among consumers immersed in sport and active living. On September 16, 2026, GumGum announced that its high-impact ads, including custom Mindset Segments and its full display creative suite powered by its AI-driven Mindset Graph™, became accessible via Amazon DSP.
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