GumGum

https://www.gumgum.com/
https://www.linkedin.com/company/gumgum/

GumGum, a privately owned company headquartered in the US, was founded in 2008 and employs approximately 560 individuals. The company reported $195.0M in revenue as of 2024, specializing in ad measurement and verification. Functioning as a California-based artificial intelligence company, GumGum focuses on contextually driven advertising solutions, maintaining offices across North America, Asia, Australia, and Europe, and operating in 19 markets worldwide.

2024 Revenue

Founded

2008

Headcount

553

Headquarters

United States

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

News Summary:

On July 6, 2026, GumGum outlined a case study detailing a brand's challenge to cut through noise in health and wellness messaging and foster positive, informed conversations around red meat for receptive audiences. Previously, on July 3, the GumGum team shared insights from the Cannes Lions International Festival of Creativity, focusing on outcome-based approaches, the AI-human hierarchy, and the intersection of fandom and culture. Earlier, on June 29, GumGum unveiled research, conducted by MAGNA Media Trials in Q4 2025, that compared traditional contextual alignment with mindset-driven contextual alignment to assess their impact on audience reach, brand perception, and growth. On June 24, the company introduced enhanced CTV ad formats, Recast Surround and Sidecar, to create immersive streaming and connected TV advertising experiences, emphasizing video's integral role in marketing campaigns. This followed a June 15 report stating that GumGum, as an SEQ client, aimed for its on-site activation at the 2024 POSSIBLE Conference in Miami to stand out and convey its brand mission.

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GumGum offers 2 products in the ad tech and services industry. GumGum's product portfolio comprises of RTB and programmatic and ad measurement and verification.

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GumGum's revenues were less than $250M in 2024. Caretta Research has split GumGum's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.

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Jul

16th

2026

14:45

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, New Offerings, Partnerships

GumGum launches Mindset Agent with The Trade Desk support

GumGum has launched Mindset Agent, with The Trade Desk as the first platform to support activation of the tool. The product turns campaign briefs into custom audience segments that brands and agencies can review, adjust and activate in The Trade Desk through GumGum's Mindset Portal.

IT Brief UK

Jul

16th

2026

14:45

Partnerships and Alliances, New Offerings, Emerging Tech, Artificial Intelligence, New Offerings, Partnerships

GumGum launches Mindset Agent with The Trade Desk support

CMOtech UK

Jul

16th

2026

06:30

B2B Tag

Beyond the stream: why mindset is the next frontier in CTV ads

By looking at myriad data points, we can understand viewer mindset in new ways, explains Peter Wallace of GumGum. It’s time to consider the bigger picture. (Phillip Goldsberry/Unsplash) With global CTV ad spend reaching $45bn last year , and double-digit growth predicted for the next three years, brands are eager to capitalize on a fast-moving market.

The Drum

Jul

15th

2026

08:33

Emerging Tech, Artificial Intelligence, Product Updates

Mindset Portal and Mindset Agent

What if you could see what shaped every campaign recommendation? Every campaign is built on a series of decisions. Where to show up. Which audiences to prioritize. What signals matter most. Those decisions shape everything that follows, influencing how campaigns are planned, activated, and ultimately measured.

GumGum

Jul

13th

2026

19:30

ESG, B2B Tag, Marketing and Promotional Activities, Events and Conferences

What the Future of Event Swag Looks Like

Swag continues to be one of the key must-haves for clients when it comes to planning events that make a lasting impact. And for good reason! It increases brand awareness (especially if an attendee shares the items with their network or on social media), fosters goodwill, and helps build relationships.

Sequence Events

Jul

6th

2026

01:00

B2B Tag

Mindset Case Study

{{quote}} Challenges With health and wellness messaging dominating the landscape, the brand needed to cut through the noise and ensure it remained top of mind in a highly competitive environment. At the same time, it was critical to spark positive, informed conversations around red meat, placing messaging in contexts where audiences would be most receptive and open to reconsidering its role within a healthy lifestyle.

GumGum

Jul

3rd

2026

01:00

Events, Emerging Tech, Artificial Intelligence, B2B Tag

Agentic AI, Fandom, and Outcomes: Key Themes from an Upbeat Cannes Lions

After taking the annual trip to the south of France, the GumGum team takes us through their hot takes from La Croisette… This year’s International Festival of Creativity saw the great and the good of advertising return to the Cote d’Azur – with the narratives focusing on outcome-based approaches, the AI-human hierarchy, and the collision of fandom and culture.

ExchangeWire

Jun

29th

2026

22:35

B2B Tag

The New Frontier of Contextual

Unlocking Scale through Mindset Contextual targeting works, but does it scale? This study compared traditional contextual alignment with mindset driven contextual alignment to reveal which approach reaches new audiences, reshapes brand perception, and drives growth. Research conducted by MAGNA Media Trials, Q4 2025.

GumGum

Jun

24th

2026

07:30

Emerging Tech

Enhanced CTV Ad Formats: Recast, Surround & Sidecar

How Recast, Surround, and Sidecar help brands create more immersive streaming and connected TV advertising experiences. Video sits at the center of nearly every marketing campaign. It's the asset that launches a product, tells the brand story, fuels social content, and supports media activations.

GumGum

Jun

15th

2026

19:30

ESG, B2B Tag

How to Elevate Your Event's Impact With Purposeful Swag

At the 2024 POSSIBLE Conference in Miami, SEQ client GumGum wanted its on-site activation to stand out and drive home its brand mission every step of the way.

Sequence Events

Jun

15th

2026

19:30

ESG

What’s Working Now in Experiential Marketing

In the ever-evolving landscape of events and sponsorships, brands have long been leaning into experiential strategies to more effectively engage consumers and attendees. Whether it’s an immersive, standalone consumer activation or an eye-catching sponsor booth at a conference or trade show, the key to success lies in a well-crafted strategy that resonates year-round, not just during the event.

Sequence Events

Jun

15th

2026

19:30

Emerging Tech

The SEQ Report: Inside GumGum’s Nostalgic Activations at POSSIBLE and Cannes Lions

What do a retro-modern trade show booth in Miami and a French Riviera-style creative studio in Cannes have in common? For Sequence Events client GumGum, they were two sides of the same brand story—brought to life in collaboration with our team.

Sequence Events

GumGum's customers primarily consist of telecoms companies. Examples of GumGum's customers include Mediacom Communications and Vodafone. GumGum has commercial and technical partners like Human, Dentsu and Xandr.

Analysis

Data

Analysis

Data

GumGum

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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