GumGum, a privately owned company headquartered in the US, was founded in 2008 and employs approximately 560 individuals. The company reported $195.0M in revenue as of 2024, specializing in ad measurement and verification. Functioning as a California-based artificial intelligence company, GumGum focuses on contextually driven advertising solutions, maintaining offices across North America, Asia, Australia, and Europe, and operating in 19 markets worldwide.
On August 6, 2026, GumGum promoted Tarlyn McStay to Head of Agency Development Australia, a newly created role designed to strengthen the connection between the company’s global product and business strategy and the Australian market. McStay, who has been with the business for seven years, joining Playground XYZ before its acquisition and merger with GumGum, will lead national agency growth planning, covering agency partnerships, product adoption, go-to-market approach, and commercial leadership. Earlier, on July 28, 2026, GumGum launched its Attentive Lift solution in Canada, coinciding with the announcement of results from Betty, an online casino brand, and its Q1 2026 digital advertising campaign.
GumGum offers 2 products in the ad tech and services industry. GumGum's product portfolio comprises of RTB and programmatic and ad measurement and verification.
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GumGum's revenues were less than $250M in 2024. Caretta Research has split GumGum's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.
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GumGum's customers primarily consist of telecoms companies. Examples of GumGum's customers include Vodafone and Mediacom Communications. GumGum has commercial and technical partners like Dentsu, Human and Xandr.
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