Blackbird.ai, a privately owned US-based company founded in 2017, specializes in ad measurement and verification. Employing approximately 80 people, the company's revenue in 2023 was less than $10 million. In addition to its core ad services, Blackbird.ai also develops tools designed to identify AI-generated misinformation and disinformation.
On an unspecified date, Ed Amoroso, founder and CEO of TAG Infosphere, explained the growing threat of narrative attacks in cybersecurity, including the use of AI-generated deepfakes and manipulated narratives to exploit trust and destabilize organizations. Andy Bairer, Partner at Sway Ventures, recounted how Blackbird.AI developed from a startup into a company addressing the threat of state-sponsored narrative warfare. Ambassador Douglas Lute offered insight into the rise of hybrid threats, attacks that destabilize nations, corporations, and individuals. Blackbird.AI launched NarrativePULSE, an AI-driven system that identifies and ranks harmful narratives targeting brands and leadership by scanning various sources. In early April, the hashtag #TheBanksAreOutOfMoney illustrated the speed at which narrative attacks can erode public trust, as millions of posts urged users to withdraw money following a tariff announcement.
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Blackbird.ai offers 2 products in the enterprise tech and ad tech industries. Blackbird.ai's product portfolio comprises of generative AI and ad measurement and verification.
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Blackbird.ai's revenues were less than $10M in 2023. All the revenue comes from brand suitability and contextual advertising tools.
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