X, also known as Twitter, is a privately owned company headquartered in the US. Founded in 2006, it operates with approximately 7070 employees and reported $2.5B in revenue as of 2024. The company functions as a tier 1 media tech buyer specializing in search, social, and retail media, serving as a social networking service. Through its platform, users can share short text messages, images, and videos in posts and engage by liking or reposting/retweeting other users' content. X additionally offers features such as direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Users also have the ability to vote on context added by approved users via the Community Notes feature.

2024 Revenue

Founded

2006

Headcount

7,070

Headquarters

US

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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Examples of X (Twitter)'s suppliers include Google and DoubleVerify.

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X (Twitter) currently holds 8 broadcasting rights for sports competitions including professional wrestling, horse racing, basketball, motorsports, golf and esports.

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