X, also known as Twitter, is a privately owned company headquartered in the US. Founded in 2006, it operates with approximately 7070 employees and reported $2.5B in revenue as of 2024. As a tier 1 media tech buyer, the company specializes in search, social, and retail media, functioning as a social networking service that enables users to share short text messages, images, and videos in posts (formerly "tweets") and to like or repost/retweet other users' content. X also provides features such as direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature.

2024 Revenue

Founded

2006

Headcount

7,070

Headquarters

US

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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X (Twitter) has partners like Ortana Media Group. Examples of X (Twitter)'s suppliers include DoubleVerify and Google.

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X (Twitter) currently holds 8 broadcasting rights for sports competitions including golf, professional wrestling, basketball, motorsports, horse racing and esports.

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