Privately owned, US-headquartered X, also known as Twitter, founded in 2006, employs approximately 7,070 individuals, reported $2.5 billion in revenue as of 2024, and functions as a tier 1 media tech buyer. The company specializes in search, social, and retail media. X operates a social networking service where users can share short text messages, images, and videos in posts, and like or repost/retweet other users' content. Its features include direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Additionally, users can vote on context added by approved users using the Community Notes feature.
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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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X (Twitter) has partners like Ortana Media Group. Examples of X (Twitter)'s suppliers include Crestron Electronics, Genius Sports and Google.
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Example Partners
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X (Twitter) currently holds 8 broadcasting rights for sports competitions including golf, basketball, esports, horse racing, motorsports and professional wrestling.
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