Privately owned, US-headquartered X, also known as Twitter, founded in 2006, employs approximately 7,070 individuals, reported $2.5 billion in revenue as of 2024, and functions as a tier 1 media tech buyer. The company specializes in search, social, and retail media. X operates a social networking service where users can share short text messages, images, and videos in posts, and like or repost/retweet other users' content. Its features include direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Additionally, users can vote on context added by approved users using the Community Notes feature.
X is currently testing a tool that allows users to determine if their posts are being hidden or "shadowbanned," a direct application stemming from its recent efforts to increase code transparency. This development follows X's announcement on August 14, 2026, that it has open-sourced its "For You" algorithm and core ranking engine, making more of its codebase publicly available on GitHub under the Apache v2 license. The company also published its visibility filtering code in the same public repository, located at github.com/xai-org/x-algorithm, under the Apache 2.0 license, a repository that has seen additions since January and features the "xai-org" address due to xAI's acquisition of X in 2025. Previously, on August 13, X flagged a farewell post by outgoing White House press secretary Karoline Leavitt as potentially AI-generated, fueling a controversy regarding AI watermarks on the platform. Earlier the same day, X suspended the account of Houthi military spokesman Yahya Saree, removing an online channel with over 121,500 followers that the Yemen-based group used to communicate statements and announcements concerning its military activities.
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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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X (Twitter) has partners like Ortana Media Group. Examples of X (Twitter)'s suppliers include Google, Genius Sports and Crestron Electronics.
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X (Twitter) currently holds 8 broadcasting rights for sports competitions including golf, professional wrestling, horse racing, basketball, motorsports and esports.
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