X, also known as Twitter, is a privately owned company headquartered in the US. Founded in 2006, the company operates with an estimated 7,070 employees and reported $2.5B in revenue as of 2024. The company specializes in search, social, and retail media, functioning as a tier 1 media tech buyer. It operates a social networking service where users can share short text messages, images, and videos in posts (formerly "tweets") and like or repost/retweet other users' content. The service also includes direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Additionally, users can vote on context added by approved users using the Community Notes feature.

2024 Revenue

Founded

2006

Headcount

7,070

Headquarters

US

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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Examples of X (Twitter)'s suppliers include Google and DoubleVerify.

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X (Twitter) currently holds 8 broadcasting rights for sports competitions including motorsports, basketball, esports, horse racing, professional wrestling and golf.

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