PGA Tour

http://www.pgatour.com/
https://www.linkedin.com/company/pga-tour/

PGA Tour is a privately owned organization headquartered in the US. Founded in 1929, it operates with an estimated 2,400 employees and reported $760.6M in revenue as of 2024. The company specializes in spectator sports, primarily functioning as the organizer of the main professional golf tours in the US and North America, and also functions as a tier 1 media tech buyer.

2024 Revenue

Founded

1929

Headcount

3,454

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

News Summary:

On September 11, 2026, PGA Tour Inc. board members, including Tiger Woods and Adam Scott, prepared for a crucial virtual meeting on September 14 with PGA Tour Enterprises representatives to finalize details of the Tour's new competitive structure. Previously, on September 9, PGA Tour winners were confirmed to join the FedEx Open de France from September 24-27, participating in Continental Europe’s oldest national open alongside European Ryder Cup heroes Tommy Fleetwood, Ludvig Åberg, Viktor Hovland, Kristoffer Reitan, Bud Cauley, and home favourite Matthieu Pavon. Earlier on September 8, the 2026 New Mexico Open, scheduled for September 14-16, announced that AI golf commentator Duff Foreman would potentially make broadcast history by joining Notah Begay III and Ryan Burr for live streaming coverage. The tournament features a 140-player field, including Notah Begay III, Sean O’Hair, Matt Every, defending champion Aidan Thomas, U.S. Open low amateur Travis Vick, and Open Championship Silver Medalist Jin Jeong, competing for a record $137,000 purse. Concurrently on September 8, the PGA Tour’s Presidents Cup tournament, scheduled for later this month at Medinah Country Club, was projected to generate a $175 million economic impact for the region.

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PGA Tour offers 6 products in the media and telecoms services and sports industries. PGA Tour's product portfolio comprises of sports tickets, merchandise and sponsorship, content rights, search, social, and retail media and golf.

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PGA Tour's revenues were less than $1B in 2024. Caretta Research has split PGA Tour's revenue into 5 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.

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Sep

16th

2026

06:30

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences, Partnerships

Singapore Open nets Deutsche Bank as title sponsor; PGA Tour signs AbbVie

German banking brand Deutsche Bank has secured a new agreement to title sponsor golf’s Singapore Open, which is returning to the DP World Tour calendar as a co-sanctioned event with the Asian Tour. The deal, running from 2027 to 2029, sees Deutsche Bank re-enter golf sponsorship, having previously partnered with the DP World Tour as the title partner of the Players’ Championship of Europe from 1995 to 2007.

Sportcal

Sep

16th

2026

03:52

Bankruptcy, B2B Tag, Bankruptcy

LIV players face PGA Tour lockout as return path is tightened

Australian LIV stars, including major winner Cameron Smith, could need to go through qualifying school or win a major to get back on the PGA Tour, with a raft of new eligibility rules for its new two-tiered structure set to begin in 2028.

Golf Australia Magazine

Sep

15th

2026

14:32

Events, B2B Tag, Events and Conferences, Regulations and Policies

PGA Tour reveals eligibility guidelines for the new

The PGA Tour’s Policy Board has approved a sweeping overhaul of its exemption and membership categories, as well as a new points system and a qualifying structure for its two-tier competitive framework that begins in 2028.

Golfdigestme

Sep

15th

2026

13:15

Management Changes, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Management Changes

PGA Tour Strengthens Senior Leadership Team to Support Long

Tyler Rutstein added as Chief Marketing Officer, Mike Mahar as Chief Technology Officer and John Fizer as SVP, Investor Relations PONTE VEDRA BEACH, Florida – The PGA Tour today announced the addition of three experienced executives to its senior leadership team as part of the organization’s continued investment in the talent and capabilities needed to support its long-term growth strategy.

The Golf Wire

Sep

15th

2026

12:33

Bankruptcy, B2B Tag, Bankruptcy

Stranded LIV Golfers left in the cold by PGA Tour as commissioner takes robust stance on their lucrative return

The PGA Tour is not going to lower its drawbridge to the stranded golfers of LIV any time soon. If the likes of Jon Rahm were hoping for a sweetheart deal in the style of one taken by Brooks Koepka earlier this year, he will have been left disappointed by the robust stance taken by the tour commissioner Brian Rolapp on Tuesday.

MailOnline

Sep

15th

2026

10:54

Events, B2B Tag, Events and Conferences

PGA DFS: Top Cash Game Picks for the Biltmore Championship

The inaugural Biltmore Championship Asheville will be played at The Cliffs at Walnut Cove (par 71, 7,249 yards, Bentgrass/POA greens) in Arden, North Carolina. The Cliffs was designed by Jack Nicklaus, and this is the first-ever PGA TOUR event played at the par 71.

FantasyLabs

Sep

15th

2026

09:27

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

AbbVie chips in for neurology advocacy through PGA Tour birdie campaign

AbbVie has partnered with the PGA Tour and the 2026 Presidents Cup, teeing up the “Birdies for Brain Health” initiative to funnel cash to six patient advocacy organizations. The agreement makes AbbVie, which reported $3.2 billion in neuroscience sales in the second quarter, the official pharmaceutical sponsor of the PGA Tour, a professional golf organization.

Fierce Pharma

Sep

15th

2026

08:17

Events, Corporate Restructuring, B2B Tag, Events and Conferences, Business Restructuring, Regulations and Policies

PGA Tour approves change likely to catch Scottie Scheffler's attention

The PGA Tour has confirmed that golfers will only be able to compete on one track from 2028. The North American circuit announced in June that a revamped circuit will be rolled out in two years' time.

GolfMagic

Sep

15th

2026

07:43

B2B Tag

Four small but notable PGA Tour eligibility changes and what they mean for PGA Tour U, Q-School, KFT

With the PGA Tour announcing its eligibility for its new Championship and Challenger model that will start in 2028, as well as 2027’s transition-year eligibility, here are a few smaller details that are notable: Last Chance the new Q-School This is the end of Q-School as we know it, but it’s not going away.

Golf Channel

Sep

15th

2026

06:30

Management Changes, Emerging Tech, B2B Tag, Management Changes

PGA Tour Taps Mike Mahar as Chief Technology Officer to Drive Digital, Data, AI Strategy

Former Wyndham Hotels & Resorts technology executive will focus on fan engagement, personalization, and scalable digital platforms

4RFV International Broadcast News

Sep

15th

2026

06:30

Management Changes, Emerging Tech, Big Data/Analytics, Artificial Intelligence, B2B Tag, Management Changes

PGA Tour Taps Mike Mahar as Chief Technology Officer to Drive Digital, Data, AI Strategy

The PGA Tour is adding a veteran technology executive to its leadership ranks, naming Mike Mahar Chief Technology Officer as the organization looks to further its use of digital platforms, data, and artificial intelligence to deepen its relationship with fans.

Sports Video Group

Sep

15th

2026

05:32

Management Changes, B2B Tag, Management Changes

PGA Tour adds three new executives to leadership team

The PGA Tour announced Tuesday the addition of three executives to its senior leadership team. Tyler Rutstein joins the Tour as chief marketing officer, Mike Mahar as chief technology officer and John Fizer as senior vice president, investor relations.

AOL

Examples of PGA Tour's suppliers include Amazon Web Services (AWS), NEP Group and Adobe.

Example Customers

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Example Suppliers

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PGA Tour sells broadcasting rights of its 2 golf competitions to 20 companies globally, covering 6 countries. PGA Tour's rights holders include Telefonica.