PGA Tour

http://www.pgatour.com/
https://www.linkedin.com/company/pga-tour/

PGA Tour, privately owned and headquartered in the US, was founded in 1929 and employs approximately 2400 individuals, having reported $1.8B in revenue as of 2023. The company operates as a tier 1 media tech buyer. Its main product is spectator sports, and it specializes in organizing the main professional golf tours in the US and North America.

2024 Revenue

Founded

1929

Headcount

2,400

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

News Summary:

On March 13, 2026, at THE PLAYERS tournament, Maverick McNealy sank a 27-foot birdie putt on No. 14. Elsewhere on the course, Justin Thomas drained a 4-foot birdie putt on No. 11, while Ludvig Åberg sank a 7-foot birdie putt on No. 9. Austin Smotherman also secured a birdie on No. 6 with a 9-foot putt. Earlier, Sudarshan Yellamaraju made a birdie on No. 3 following an 188-yard tee shot that landed within 6 feet of the hole.

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PGA Tour offers 6 products in the sports and media and telecoms services industries. PGA Tour's product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship, golf and content rights.

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PGA Tour's revenues were over $1B in 2023. Caretta Research has split PGA Tour's revenue into 5 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.

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Mar

19th

2026

12:10

B2B Tag

PGA Tour CEO Brian Rolapp reveals biggest downside surprise — and it could impact golf’s future

New PGA Tour CEO Brian Rolapp has admitted that uncertainty in the booming sports media market has been the biggest downside surprise since taking charge — raising fresh questions about the future value of golf’s broadcast deals.

GolfMagic

Mar

19th

2026

09:53

B2B Tag

"Something had to give" - PGA Tour caddie opens up on sudden split with major champ

Wyndham Clark's former caddie John Ellis says there are "no hard feelings" after splitting with the PGA Tour golfer. Ellis and Clark had been one of the longest running player-caddie duos on the North American circuit.

GolfMagic

Mar

19th

2026

06:29

B2B Tag

PGA Tour CEO Brian Rolapp: Professional golf and the underlying game are both growing

PGA Tour CEO Brian Rolapp joins 'Squawk Box' to discuss the state of golf, future of sports media rights, details of his six-point plan to overhaul the PGA Tour, relationship with DP World Tour, and more.

CNBC

Mar

18th

2026

18:30

Events, B2B Tag

As PGA Tour plans big changes, targets big markets, Rocket says: 'Detroit is worthy'

New PGA Tour CEO Brian Rolapp is eyeing a two-track schedule, with 21-26 events on the top track. Detroit is interested in joining that top track, but is the feeling mutual? Detroit ― The PGA Tour is setting its sights on a two-track schedule, as early as 2027.

The Detroit News

Mar

18th

2026

18:30

Big Data/Analytics, Artificial Intelligence, B2B Tag

CX Leaders at Chime, PGA Tour Riff on AI, Fan Experience

The Gist Real CX work happens below the keynote level. Beyond big AI promises, practitioners focus on operational details like automation, standardization and feedback loops that actually improve experiences. Beyond big AI promises, practitioners focus on operational details like automation, standardization and feedback loops that actually improve experiences.

CMSWire

Mar

18th

2026

08:58

B2B Tag

Recent PGA Tour winner joins growing list of withdrawals at Valspar Championship

Recent PGA Tour winner Akshay Bhatia has withdrawn from this week's Valspar Championship. Bhatia, 24, who recently claimed the biggest victory of his professional career at the Arnold Palmer Invitational, was due to tee off from the first hole at 1:03pm EDT on Thursday.

GolfMagic

Mar

17th

2026

18:30

Events, B2B Tag

PGA TOUR’s Pathway to Progression announces field for 2026 Bridgestone Collegiate Invitational

“The PGA TOUR is thrilled to again partner with Bridgestone and the Golf Coaches Association of America in this exciting opportunity to highlight collegiate golfers from diverse backgrounds,” said Kenyatta Ramsey, PGA TOUR vice president, player development.

PGA Tour

Mar

17th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

PGA TOUR, Qualtrics announce expanded relationship to enhance fan experiences

“Listening to our fans and players is essential to how we continue to evolve and elevate the PGA TOUR experience,” said Andy Weitz, PGA TOUR chief marketing officer. “Qualtrics provides the tools and insights the TOUR needs to ask the right questions, understand what matters most and respond quickly with meaningful solutions.

PGA Tour

Mar

17th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Qualtrics: Expand relationship to enhance fan experiences

PONTE VEDRA BEACH, Florida and PROVO, Utah – The PGA TOUR today named Qualtrics® the official tool of its new “Voice of the Gallery” program, part of the TOUR’s Fan Forward initiative designed to elevate fan experiences across PGA TOUR events by understanding and acting on their needs.

The First Call

Mar

17th

2026

10:58

B2B Tag

PGA Tour Pro Risks Missing Masters Even if He Qualifies as Military Duty Looms

For those who have not yet qualified for the Augusta Masters, the Valero Texas Open is one of the golden opportunities. Winning at San Antonio will guarantee a direct ticket to Augusta National. For S.H. Kim, however, the stakes are different.

EssentiallySports

Mar

17th

2026

09:46

B2B Tag

PGA DFS: Top Cash Game Picks for the Valspar Championship

To conclude the Florida swing, we head to the Copperhead Course (par 71, 7,352 yards, POA Trivialis greens) of the Innisbrook Resort in Palm Harbor for the Valspar Championship. Since this tournament was added to the PGA TOUR schedule in 2000, the Copperhead Course has been the host of the Valspar Championship.

Fantasylabs

Mar

16th

2026

18:30

New Offerings, Artificial Intelligence, B2B Tag

The intelligent green: How AWS and the PGA Tour are reimagining the fan experience through agentic AI

The intersection of professional sports and cloud computing has enabled leagues and organizations to accelerate innovation. However, the partnership between the PGA Tour and Amazon Web Services Inc. is currently entering a new phase: the hyper-personalized era.

SiliconANGLE US

Examples of PGA Tour's suppliers include Amazon Web Services (AWS), Disney+ (Disney Streaming) and Adobe.

Example Customers

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Example Suppliers

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PGA Tour sells broadcasting rights of its 2 golf competitions to 20 companies globally, covering 6 countries. PGA Tour's rights holders include Telefonica.