The PGA Tour, a privately owned company founded in 1929 and headquartered in the US, organizes professional golf tours primarily in the United States and North America. Employing approximately 2400 people, the organization generated over $1 billion in revenue in 2023. Its main product is spectator sports, specifically professional golf tournaments.
The PGA Tour is addressing its pace-of-play issue, with players advocating for faster gameplay. Negotiations with the Saudi Public Investment Fund (PIF) regarding a potential merger have stalled. The PGA Tour rejected a $1.5 billion (£1.16 billion) deal from the PIF on the grounds that the proposal did not include the dissolution of the LIV Golf League as a condition for the merger. A subsequent report indicated that the PGA Tour rejected another proposal from the PIF, again citing the desire for a single men's professional golf circuit. Despite a reported stalemate, President Donald Trump expressed optimism regarding an eventual merger between the PGA Tour and LIV Golf.
PGA Tour offers 4 products in the media and telecoms services and sports industries. PGA Tour's product portfolio comprises of streaming services, golf and film and TV rights.
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PGA Tour's revenues were over $1B in 2023. Caretta Research has split PGA Tour's revenue into 3 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.
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PGA Tour sells broadcasting rights of its 2 golf competitions to 17 companies globally, covering 4 countries. PGA Tour's rights holders include Sky Group, Telefónica and Warner Bros. Discovery (WBD).
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