The PGA Tour, a privately owned company founded in 1929 and headquartered in the US, organizes professional golf tours primarily in the United States and North America. Employing approximately 2400 people, the organization generated over $1 billion in revenue in 2023. Its main product is spectator sports, specifically professional golf tournaments.
Negotiations between the PGA Tour and the Saudi Public Investment Fund regarding a potential $1.5 billion investment were underway six months ago, with Jay Monahan leading the Tour at the time. Less than a year ago, a merger between the PGA Tour and LIV Golf was reportedly imminent. More recently, Brian Rolapp assumed the role of CEO earlier this summer and has indicated a shift in the Tour's priorities. PGA Tour Studios also recently implemented Sennheiser's Spectera bidirectional wireless audio ecosystem at its new Ponte Vedra Beach, Florida campus.
PGA Tour offers 4 products in the media and telecoms services and sports industries. PGA Tour's product portfolio comprises of content rights, golf and media and TV services.
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PGA Tour's revenues were over $1B in 2023. Caretta Research has split PGA Tour's revenue into 3 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.
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PGA Tour sells broadcasting rights of its 2 golf competitions to 19 companies globally, covering 6 countries. PGA Tour's rights holders include Telefonica, Warner Bros. Discovery and Sky Group.
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