PGA Tour

http://www.pgatour.com/
https://www.linkedin.com/company/pga-tour/

PGA Tour, privately owned and headquartered in the US, was founded in 1929, employs approximately 2,400 individuals, and reported $760.6M in revenue as of 2024. Operating as a tier 1 media tech buyer, the company specializes in spectator sports, functioning as the organiser of the main professional golf tours in the US and North America.

2024 Revenue

Founded

1929

Headcount

2,400

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

News Summary:

On April 25, 2026, PGA Tour golfer Michael Kim indicated a degree of jealousy after Rory McIlroy opted to sit out another signature event, coinciding with the PGA Tour's release of the full field for the inaugural Cadillac Championship. Previously, on April 24, the PGA Tour eliminated 4% of its workforce, laying off 56 US-based full-time employees and choosing not to fill 73 open positions as part of a broader organizational restructuring and transition to a for-profit model. This restructuring impacted the Cognizant Classic of the Palm Beaches, with tournament director Todd Fleming, who was hired in February 2024, among those let go.

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PGA Tour offers 6 products in the sports and media and telecoms services industries. PGA Tour's product portfolio comprises of sports tickets, merchandise and sponsorship, golf, content rights and search, social, and retail media.

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PGA Tour's revenues were less than $1B in 2024. Caretta Research has split PGA Tour's revenue into 5 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.

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May

3rd

2026

15:56

B2B Tag

Scottie Scheffler earns another runner-up and a new career earnings benchmark

Scottie Scheffler assessed his performance Sunday at the Cadillac Championship in typical Scottie Scheffler fashion: straight-forward with no frills. “I felt like I couldn’t really get anything going. I was hitting it decent enough. Just putts were going kind of around the hole.

Golf Channel

May

3rd

2026

15:40

Events, B2B Tag

Trump attends PGA Tour event at his Doral golf resort

President Trump arrived at his Doral golf resort on Sunday, as the PGA Tour returned to the venue for the first time since 2016. The president was caught on camera in a spectator suite during the Golf Channel broadcast of the final round of the Cadillac Championship.

The Hill

May

3rd

2026

06:18

B2B Tag

Rory McIlroy gets £2.65m boost after Scottie Scheffler decision

Rory McIlroy's prospects of claiming £2.65million at next week's Truist Championship have received a significant boost following Scottie Scheffler's decision to skip the event. The world number one has opted to withdraw from the PGA Tour Signature Event at Quail Hollow Club in North Carolina, choosing instead to concentrate on defending his PGA Championship crown the following week.

GB News US

May

2nd

2026

18:30

B2B Tag

‘Had to ask how many balls we had’: Is meltdown coming at Trump Doral?

Jordan Spieth? On Friday, he talked numbers. “That was one of the harder holes I’ve played on the PGA Tour today.” Justin Rose? On Tuesday, he also talked numbers. “I had to ask my caddie how many balls we had left.” And Jhonattan Vegas on Tuesday? You know where this is going.

Irish Golfer

May

2nd

2026

18:30

B2B Tag

2026 Cadillac Championship purse: Payout breakdown, winner’s share

On Sunday at Trump Doral’s Blue Monster, players will be competing for the sizeable 2026 Cadillac Championship purse, with payouts breaking seven figures for multiple top finishers. With one round to go, Cameron Young holds a huge six-shot lead.

Golf

May

2nd

2026

18:30

Events, B2B Tag

Furyk names Cink and Leonard as vice

United States Ryder Cup Captain Jim Furyk last night named Stewart Cink and Justin Leonard as two of his Vice Captains for the 47th Ryder Cup at Adare Manor. This marks Cink’s second stint as a Ryder Cup Vice Captain while Leonard will serve as a Vice Captain for the first time.

Irish Golf Desk

May

2nd

2026

10:58

B2B Tag

Mini Tour Player Details Brutal Reality Of Earning A Living Despite Top-10 Finish

In an era where prize money that would be life-changing for many people is frequently commonplace on the biggest circuits, it can be easy to forget that, for the majority of touring pros, grinding out a living is their reality.

Golf Monthly

May

1st

2026

18:30

Events, B2B Tag

Alex Fitzpatrick’s ‘whirlwind’ continues with dream start to PGA Tour career

The way Alex Fitzpatrick earned his PGA Tour card, by winning the Zurich Classic with his brother Matt, seemed like a dream. If it was, no one better wake him up, because that dream has continued this week at the 2026 Cadillac Championship.

Golf

May

1st

2026

14:41

B2B Tag

The ride continues for Alex Fitzpatrick, who's in the mix at Doral's Cadillac Championship

DORAL, Fla. – Alex Fitzpatrick thought he'd be playing in Turkey this week. Being near the top of the leaderboard at Doral is a fine change of plans. A week removed from teaming with his brother Matt and winning the Zurich Classic — a victory that earned him membership on the PGA Tour — Fitzpatrick remained hot Friday.

WSLS

May

1st

2026

08:20

Funding Activities, Events, B2B Tag

Trump urges PGA Tour to welcome back LIV rebels after Saudi funding dries up

Donald Trump has supported the reintroduction of LIV Golf players onto the PGA Tour after the league announced the withdrawal of funding from the Saudi Public Investment Fund. The US president said he would love to see top golfers who defected to the LIV circuit playing regularly against the PGA Tour’s best as uncertainty engulfed the breakaway league following the announcement.

The Guardian

Apr

30th

2026

20:04

B2B Tag

Sandy Lyle PGA TOUR Player Profile, Stats, Bio, Career

SG: Total--SG: Tee-to-Green--SG: Off-the-Tee--SG: Approach the Green--SG: Around-the-Green--SG: Putting--Longest Drives275736Tournament(Masters)Round(1)Driving Distance259.3-Total Distance(1,037)Total Drives(4)Driving Distance - All Drives--Driving Accuracy Percentage60.71%-Fairways Hit(17)Possible Fairways(28)Left Rough Tendency--Right Rough Tendency--Distance from Edge of Fairway--Club Head Speed--Total Driving Efficiency--Greens in Regulation

PGA Tour

Apr

30th

2026

18:30

B2B Tag

Spieth unsure if LIV stars should be welcomed back to PGA Tour

Jordan Spieth is relieved that he isn’t involved in deciding what the future holds for LIV Golf rebels Jon Rahm, Bryson DeChambeau and co. Saudi Arabia’s PIF announced officially yesterday that it’s pulling the financial backing after ploughing more than $5bn into the breakaway tour since 2022 which puts its future into major doubt.

Irish Golfer

Examples of PGA Tour's suppliers include Adobe, Disney+ (Disney Streaming) and Amazon Web Services (AWS).

Example Customers

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Example Suppliers

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PGA Tour sells broadcasting rights of its 2 golf competitions to 20 companies globally, covering 6 countries. PGA Tour's rights holders include Telefonica.