PGA Tour

http://www.pgatour.com/
https://www.linkedin.com/company/pga-tour/

PGA Tour, a privately owned entity headquartered in the US, was founded in 1929 and operates with an estimated 2,400 employees. The organization reported $1.8B in revenue as of 2023 and functions as a tier 1 media tech buyer. Specializing in spectator sports, PGA Tour serves as the organizer of the main professional golf tours across the US and North America.

2023 Revenue

Founded

1929

Headcount

2,400

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

News Summary:

On March 7, 2026, John Daly II, a 22-year-old University of Arkansas senior, made a notable debut on the PGA Tour, opening the 2026 Puerto Rico Open with a 2-under 70 and following with a 5-under 67 in Round 2 to take T7 heading into the weekend. Also on March 7, Rickie Fowler positioned himself well at the Arnold Palmer Invitational, shooting consecutive 69s in the first two rounds to sit in sixth place, seven shots behind leader Daniel Berger at Bay Hill. Previously on March 6, the 2026 Puerto Rico Open, where Daly II competed as a sponsor exemption, announced a $4 million purse with a $720,000 winner's share. Concurrently, players at the Arnold Palmer Invitational at Bay Hill described the greens as "dead" and exceptionally challenging, despite leader Daniel Berger posting a nine-under-par first round in softer conditions.

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PGA Tour offers 6 products in the media and telecoms services and sports industries. PGA Tour's product portfolio comprises of media and TV services, golf, content rights and sports tickets, merchandise and sponsorship.

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PGA Tour's revenues were over $1B in 2023. Caretta Research has split PGA Tour's revenue into 5 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.

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Mar

15th

2026

17:24

B2B Tag

“Child’s play compared to Ryder Cup” – Fitzpatrick on TPC Sawgrass crowd as Young wins

Matt Fitzpatrick shrugged off the crowd jeering as locked horns with Cameron Young down the closing stretch at The Players Championship, insisting it “was literally child’s play compared to the Ryder Cup.” The Englishman, who led by one with two holes to play, saw American Young overtake him in dramatic fashion at TPC Sawgrass on Sunday.

GolfMagic

Mar

15th

2026

08:55

Events, B2B Tag

Will the PGA TOUR Return to Chicago? A Look at Chicagoland’s Tournament-Ready Courses

During a press conference ahead of THE PLAYERS Championship, PGA TOUR CEO Brian Rolapp mentioned Chicago as one of the major U.S. markets the TOUR hopes to serve more effectively in the future.

Chicago Golf Report

Mar

13th

2026

18:30

B2B Tag

Sudarshan Yellamaraju hits 188-yard tee shot to 6 feet, birdies No. 3 at THE PLAYERS

Sudarshan Yellamaraju hits 188-yard tee shot to 6 feet, birdies No. 3 at THE PLAYERSJUST NOWRico Hoey taps in from 1 foot for birdie on No. 16 at THE PLAYERS JUST NOWJoe Highsmith hits 243-yard approach to 5 feet, sets up eagle on No.

PGA Tour

Mar

13th

2026

18:30

B2B Tag

Austin Smotherman sinks 9-foot birdie putt on No. 6 at THE PLAYERS

Austin Smotherman sinks 9-foot birdie putt on No. 6 at THE PLAYERSJUST NOWMatt Fitzpatrick hits 217-yard approach to 40 feet, sets up birdie JUST NOWSepp Straka hits 104-yard approach to 3 feet, sets up birdie on No.

PGA Tour

Mar

13th

2026

18:30

B2B Tag

Ludvig Åberg sinks 7-foot birdie putt on No. 9 at THE PLAYERS

Ludvig Åberg sinks 7-foot birdie putt on No. 9 at THE PLAYERSJUST NOWSepp Straka hits 104-yard approach to 3 feet, sets up birdie on No. 12 at THE PLAYERS JUST NOWCameron Young sinks 5-foot birdie putt on No.

PGA Tour

Mar

13th

2026

18:30

B2B Tag

Justin Thomas drains 4-foot birdie putt on No. 11 at THE PLAYERS

Justin Thomas drains 4-foot birdie putt on No. 11 at THE PLAYERSJUST NOWMatt Fitzpatrick hits 217-yard approach to 40 feet, sets up birdie JUST NOWSepp Straka hits 104-yard approach to 3 feet, sets up birdie on No.

PGA Tour

Mar

13th

2026

18:30

B2B Tag

Maverick McNealy sinks 27-foot birdie putt on No. 14 at THE PLAYERS

Maverick McNealy sinks 27-foot birdie putt on No. 14 at THE PLAYERSJUST NOWMatt Fitzpatrick hits 217-yard approach to 40 feet, sets up birdie JUST NOWSepp Straka hits 104-yard approach to 3 feet, sets up birdie on No.

PGA Tour

Mar

13th

2026

18:30

B2B Tag

PGA TOUR CEO Rolapp joins NBC booth during Round 3 of THE PLAYERS

PGA TOUR CEO Rolapp joins NBC booth during Round 3 of THE PLAYERS JUST NOWMatt Fitzpatrick hits 217-yard approach to 40 feet, sets up birdie JUST NOWSepp Straka hits 104-yard approach to 3 feet, sets up birdie on No.

PGA Tour

Mar

13th

2026

18:30

B2B Tag

Ryo Hisatsune hits 128-yard tee shot to 6 feet, sets up birdie on No. 17 at THE PLAYERS

Ryo Hisatsune hits 128-yard tee shot to 6 feet, sets up birdie on No. 17 at THE PLAYERSJUST NOWMatt Fitzpatrick hits 217-yard approach to 40 feet, sets up birdie JUST NOWSepp Straka hits 104-yard approach to 3 feet, sets up birdie on No.

PGA Tour

Mar

13th

2026

18:30

B2B Tag

Daniel Berger holes out 109-yard fairway approach for eagle at THE PLAYERS

Daniel Berger holes out 109-yard fairway approach for eagle at THE PLAYERSJUST NOWViktor Hovland sinks 14-foot birdie putt on No. 16 at THE PLAYERS JUST NOWCorey Conners hits 54-yard approach to 8 feet, sets up birdie on No.

PGA Tour

Mar

13th

2026

18:30

B2B Tag

Keith Mitchell sinks 20-foot birdie putt on No. 16 at THE PLAYERS

Keith Mitchell sinks 20-foot birdie putt on No. 16 at THE PLAYERSJUST NOWMatt Fitzpatrick hits 217-yard approach to 40 feet, sets up birdie JUST NOWSepp Straka hits 104-yard approach to 3 feet, sets up birdie on No.

PGA Tour

Mar

13th

2026

18:30

B2B Tag

Sudarshan Yellamaraju hits 202-yard approach to 14 feet, sets up birdie on No. 16 at THE PLAYERS

Sudarshan Yellamaraju hits 202-yard approach to 14 feet, sets up birdie on No. 16 at THE PLAYERSJUST NOWMichael Thorbjornsen hits 128-yard tee shot to 9 feet, sets up birdie on No. 17 at THE PLAYERS JUST NOWAustin Smotherman sinks 6-foot birdie putt on No.

PGA Tour

Examples of PGA Tour's suppliers include Disney+ (Disney Streaming), Adobe and Amazon Web Services (AWS).

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PGA Tour sells broadcasting rights of its 2 golf competitions to 20 companies globally, covering 6 countries. PGA Tour's rights holders include Telefonica.