The PGA Tour, founded in 1929 and headquartered in the US, is a privately owned company with over 2,400 employees. It is the organizer of the main professional golf tours in the United States and North America, generating over $1 billion in revenue in 2022. The company's primary product is golf, and it has a rich history in promoting the sport and its professional players.
The PGA Tour Mexico Open at Vidanta welcomed Jon Rahm, who expressed his gratitude for the warm hospitality in Mexico. The PGA Tour's Senior Vice President of Tournament Business Affairs commended Vidanta for their exceptional hosting. In a separate development, Filipino media company TAP Digital Media Ventures Corporation expanded its satellite broadcast partnership with ABS, adding four channels to the ABS-2 satellite. The PLAYERS Championship introduced an augmented reality (AR) platform, allowing fans with AR-capable Apple iPhones to view virtual flight paths of shots on specific holes. Additionally, the PGA Tour embraced cloud technology and utilized Unreal Engine for next-generation virtual hole flyovers, enhancing the fan experience. Despite initial reports of low ratings, Nexstar Media and The CW network reported over 3.2 million viewers for the first LIV Golf League event, citing data from iSpot, internal CW, and LIV Golf digital sources.
PGA Tour offers 4 products in the sports and media and telecoms services industries. PGA Tour's product portfolio comprises of golf, film and TV rights and streaming services.
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PGA Tour's revenues were over $1B in 2022. Caretta Research has split PGA Tour's revenue into 3 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.
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PGA Tour sells broadcasting rights of its 2 golf competitions to 16 companies globally, covering 4 countries. PGA Tour's rights holders include Telefónica, Warner Bros. Discovery (WBD) and Sky Group.
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