National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.
On September 9, 2026, NASCAR announced Oscar winner Brad Pitt will serve as grand marshal for the Bass Pro Shops Night Race at Bristol on September 19, where he will stand alongside Bass Pro Shops founder Johnny Morris and give the command to fire engines. Earlier the same day, NASCAR launched a "Swear Jar" initiative during its 10-race Chase playoffs, adding $5 each time a "naughty word" is heard via racer scanner radios, with a fan set to win the accumulated funds during the championship race at Miami Homestead Raceway. This follows news from September 6, 2026, indicating NASCAR entered a new era with the commencement of 'The Chase,' with early signs suggesting a major offseason change has revitalized the sport. Previously, on September 2, 2026, discussions highlighted the new iteration of the Chase for the Championship, noting that only two of the 16 participating drivers, Denny Hamlin and Joey Logano, competed in the pre-Playoffs version from 2004-2013, providing them a foundational understanding despite new complexities.
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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the sports and media and telecoms services industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of niche sports, search, social, and retail media and motorsports and cycling.
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Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Genius Sports, Sportradar and Hawk-Eye Innovations.
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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 motorsports and esports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.
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