National Association for Stock Car Auto Racing (NASCAR)

https://www.nascar.com/
https://www.linkedin.com/company/nascar/

The National Association for Stock Car Auto Racing (NASCAR) is a privately owned American company founded in 1948 by Bill France Sr. Currently led by CEO Jim France (since August 2018), NASCAR's headquarters are in Daytona Beach, Florida, and it employs approximately 2190 people. The company sanctions and operates stock car racing events, overseeing over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.

Revenue

Founded

1948

Headcount

2,181

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

RFK Racing made a social media post referencing the legal dispute between Lamar Jackson and Dale Earnhardt Jr. regarding the number 8 trademark. JR Motorsports subsequently confirmed a change to a different stylized number 8. Kyle Busch defended the Darlington Throwback Weekend tradition, despite concerns from other drivers. Busch also stated that the throwback paint schemes are created for fans. NASCAR teams frequently use parts and systems from various outside suppliers.

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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the sports and media and telecoms services industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of motorsports and cycling, niche sports and streaming services.

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Apr

10th

2025

22:38

Events, Caretta Research_Monitor Company

2025 Food City 500 odds, NASCAR picks: Best bets for the Bristol Motor Speedway race from proven racing expert

Denny Hamlin is on a roll and is looking for his third consecutive win when he takes part in the 2025 NASCAR Cup Food City 500 at Bristol Motor Speedway on Sunday. Hamlin dominated the Cook Out 400 at Martinsville and followed that up by speeding to victory at last week's Goodyear 400 at Darlington.

SportsLine

Apr

10th

2025

21:58

Events, Caretta Research_Monitor Company

Kyle Larson takes “quick trip” to promote his home race on NASCAR calendar

Kyle Larson took a quick trip to an NBA game ahead of the Bristol spring race this weekend. The California native promoted the Sonoma race to basketball fans at Golden 1 Center, home of the Sacramento Kings, rocking a personalized jersey.

Sportskeeda

Apr

10th

2025

20:29

Events, Caretta Research_Monitor Company

Legge, e.l.f. Cosmetics Partner for More NASCAR Appearances in 2025

“I’ve never felt more empowered than I do with e.l.f. by my side,” said Legge. “e.l.f. truly walks the walk when it comes to putting its community—and especially women in sports—in the, pun-intended, driver’s seat. I’m thrilled to work towards achieving my racing goals with my e.l.f. team alongside Team Chevy.

Racing America

Apr

10th

2025

18:55

Events, Caretta Research_Monitor Company

Katherine Legge and e.l.f. Cosmetics to take on seven more N...

Katherine Legge and e.l.f. Cosmetics to take on seven more NASCAR races for 2025 Today at 20:55 When Katherine Legge took the green flag at Phoenix Raceway earlier this year, she became the 17th different woman to compete at the Cup level.

Motors Addict

Apr

10th

2025

18:45

Events, Caretta Research_Monitor Company

TWG Motorsports to race coast-to-coast this weekend from NASCAR at Bristol to IndyCar in Long Beach

TWG Motorsports to race coast-to-coast this weekend from NASCAR at Bristol to IndyCar in Long Beach LONG BEACH, Calif. (AP) — TWG Motorsports, the controlling owners of several teams in various forms of motorsports, will go coast-to-coast this weekend to showcase its positioning as a powerhouse racing organization.

WISH-TV

Apr

10th

2025

16:13

Events, Caretta Research_Monitor Company

Bristol Weather Update: NASCAR Teams Cautioned Against Mother Nature’s Wrath

The Last Great Colosseum is bracing for battle—not just between drivers, but with Mother Nature herself. Bristol Motor Speedway, a venue that has seen its share of rain-soaked weekends throughout NASCAR’s storied history, faces another potential weather disruption as teams descend this weekend.

EssentiallySports

Apr

10th

2025

16:03

New Offerings, Regulatory and Legal, Caretta Research_Monitor Company

Trump brags that Charles Schwab made $2bn from stock market chaos

Video captured by the White House shows Donald Trump bragging that friend and investor Charles Schwab made two billion dollars from the current stock market chaos. In a video posted to X Wednesday (9 April), the president introduced NASCAR drivers to the founder and chairman of Charles Schwab Corporation, a multinational financial services company.

Independent UK

Apr

10th

2025

07:22

Regulatory and Legal, Caretta Research_Monitor Company

Why Michael Jordan and Lawyers Are Seeking Formula 1’s Help in Their Battle Against NASCAR

“I love the sport of racing and the passion of our fans, but the way NASCAR is run today is unfair to teams, drivers, sponsors, and fans,” said Michael Jordan, co-owner of 23XI Racing. With that statement, the basketball legend didn’t just raise eyebrows.

EssentiallySports

Apr

10th

2025

00:49

Caretta Research_Monitor Company

Who Is Medusa Ransomware? Meet the Infamous Cyber Threat Behind NASCAR’s Leaked $4 Million Worth Nightmare

What happens if a sport worth billions of dollars that relies on control, speed, and precision completely loses that authority? One of the most recognizable racing organizations in America, NASCAR, is currently the target of a cyberattack that is occurring within its digital infrastructure rather than on the track.

EssentiallySports

Apr

9th

2025

21:07

Events, Caretta Research_Monitor Company

NASCAR Tradition Teeters on the Brink: Denny Hamlin Lays Bare Darlington’s Sponsor Struggles

Denny Hamlin Unleashes Fiery Critique on NASCAR’s Evolution, Exposing Deep-Seated Rift at Darlington Celebrations erupted as Denny Hamlin clinched his 56th career win at Darlington Speedway, but beneath the veneer of victory lies a tumultuous divide within NASCAR.

Motorcycle Sports

Apr

9th

2025

20:38

Caretta Research_Monitor Company

Denny Hamlin Reveals Near Surrender Decision in Darlington Bombshell

Did you know? Back when NASCAR was formed, there was no such thing as pit stops. In the early 50s, most races were short 100-mile affairs, but there was the Southern 500 race at Darlington, which often forced the teams to make repairs due to crashes and race-related incidents.

EssentiallySports

Apr

9th

2025

20:21

Events, Caretta Research_Monitor Company

Turning Point: Are any drivers unexpectedly in must-win mode already?

Here’s what’s happening in the world of NASCAR with Darlington Raceway in the rearview and Bristol Motor Speedway (Sun., 3 p.m. ET, FS1) up next. THE LINEUP 1️⃣ Eight races down — which contenders are in must-win mode already? 2️⃣ Clash of titans coming as Hamlin/Larson Bristol battle looms 3️⃣ Talkin’ tires — NASCAR’s Moran on Bristol expectations, PJ1 4️⃣ If Denny does it, he’ll be among oldest to ever do it 5️⃣ Catch the pack — news and notes from around the garage 1.

NASCAR

Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Genius Sports, Sportradar and Hawk-Eye Innovations.

Example Suppliers

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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 esports and motorsports competitions to 18 companies globally, covering 8 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro, Twitch and Warner Bros. Discovery (WBD).