National Association for Stock Car Auto Racing (NASCAR)

https://www.nascar.com/
https://www.linkedin.com/company/nascar/

National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.

Revenue

Founded

1948

Headcount

2,181

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

NASCAR appointed Steve O’Donnell as Chief Executive Officer and Ben Kennedy as Chief Operating Officer on April 25, positioning the sport for its next phase of growth and innovation. This development followed multiple published reports on April 25 and April 24, indicating that Jim France, the son of NASCAR founder William France and majority owner of the sanctioning body, would step down as chief executive. France is expected to remain as the organization’s chairman. O'Donnell previously served as NASCAR's President.

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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the sports and media and telecoms services industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of search, social, and retail media, niche sports and motorsports and cycling.

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May

2nd

2026

03:18

Management Changes, B2B Tag

France steps down as NASCAR’s chief executive officer

Talladega, Ala. — NASCAR majority owner Jim France is stepping down as chief executive and will be replaced by president Steve O’Donnell. France will remain as NASCAR’s chairman and his majority ownership stake will not change.

The North State Journal

May

1st

2026

11:00

Events, B2B Tag

Cola Celebrate America’s 250th Anniversary by Honoring Military Service Members through NASCAR Heroes Pass Promotion as part of NASCAR Salutes

Selected Active-Duty Service Members and Veterans will receive Two Tickets Annually for 20 years Charlotte, North Carolina (May 1, 2026) — NASCAR® and Coca-Cola are expanding their shared commitment to the military community this May with the return of NASCAR Salutes Together with Coca-Cola, while also honoring America’s 250th anniversary through a special evolution of the program: NASCAR Salutes 250 Together with Coca-Cola.

Catchfence

May

1st

2026

07:33

Events, B2B Tag

Cola Celebrate America’s 250th Anniversary by Honoring Military Service Members through NASCAR Heroes Pass Promotion as part of NASCAR Salutes

NASCAR and Coca-Cola are expanding their shared commitment to the military community this May with the return of NASCAR Salutes Together with Coca-Cola, while also honoring America’s 250th anniversary through a special evolution of the program: NASCAR Salutes 250 Together with Coca-Cola.

Speedway Digest

Apr

30th

2026

18:30

Events, B2B Tag

A perfect storm: How people, places and childhood moments in Portage, Michigan, shaped Carson Hocevar's career

PORTAGE, MICH. -- Carson Hocevar lives like he drives -- wide open, unapologetically, unconventionally. He stays up all night playing video games, races like a single missed opportunity counts as abject failure and says what's on his mind, consequences be damned.

Spire Motorsports

Apr

30th

2026

08:13

Events, B2B Tag

Drivers Share What Fans Can Expect at The Coca-Cola 600 This Memorial Day Weekend

No place in NASCAR delivers a Memorial Day weekend experience quite like Charlotte Motor Speedway, with the Coca-Cola 600 at the center of it all. From the moment fans arrive to the final laps under the lights, it’s a full day built around atmosphere, tradition and 600 miles of nonstop action.

Charlottemotorspeedway

Apr

30th

2026

04:47

Management Changes, B2B Tag

Following Appointments of Steve O’Donnell as CEO, Ben Kennedy as COO, NASCAR Executive Leadership Team Focuses on Collaboration, Growth of Sport

Following the appointments of Steve O’Donnell as Chief Executive Officer and Ben Kennedy as Chief Operating Officer, NASCAR has established an executive leadership team that will reinforce its commitment to sustained growth, industry collaboration and continued innovation across the sport.

Speedway Digest

Apr

30th

2026

02:50

Events, B2B Tag

SOLO® Partners with Multiple NASCAR Tracks

SOLO® Establishes New Partnership with Multiple NASCAR Tracks Races in the 2026 SeasonMASON, Mich., April 30, 2026 /PRNewswire/ -- The "Original Sign of Good Times," SOLO® will be a partner at ten races across three tracks beginning May 8: Watkins Glen International, Michigan International Speedway and Chicagoland Speedway.

Benzinga

Apr

29th

2026

18:30

Management Changes, B2B Tag

NASCAR announces executive leadership team

Jayski

Apr

29th

2026

18:30

B2B Tag

NASCAR Legend on Hocevar: “I See Dale Sr. There” – The Daily Downforce

What’s Happening? Long before the NASCAR Cup field rolled into Talladega last week, Carson Hocevar had already been drawing comparisons to Dale Earnhardt. While some brushed it off as exaggerated placement, the talk took a different turn after Talladega, this time with one of Earnhardt’s friends stepping to the plate for Hocevar.

The Daily Downforce

Apr

29th

2026

02:34

B2B Tag

Nascar's Talladega race averages 3.97m viewers on Fox

Average viewership for Talladega has fallen every year since 2021 Nascar averages 4.45m viewers across six races on main Fox channel Nascar averaged 3.97 million viewers on Fox for last weekend’s race at Talladega Superspeedway. This represented a marginal two per cent fall compared to last year’s race, which averaged 4.04 million viewers on the same channel.

BlackBook Motorsport

Apr

29th

2026

01:01

Management Changes, ESG, B2B Tag

Racing News: NASCAR, IHRA and More

By SEMA News Editors NASCAR Names Steve O'Donnell CEO, Ben Kennedy COO NASCAR has announced pivotal leadership changes with its board of directors, naming Steve O'Donnell as CEO and Ben Kennedy as COO, positioning the sport for its next phase of growth and innovation.

Specialty Equipment Market Association

Apr

28th

2026

12:24

B2B Tag

Hamlin: Adjusting Talladega Stage Lengths Didn’t Work; Would Like To See Changes To Car

In an attempt to stave off the necessity for fuel savings in the closing portions of last Sunday’s Jack Link’s 500 at Talladega Superspeedway, NASCAR adjusted the Stage Lengths for the 188-lap race. With the adjustments, the opening Stage of the race featured 98 laps, or more than half of the race’s overall distance.

TobyChristie

Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Genius Sports, Sportradar and Hawk-Eye Innovations.

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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 esports and motorsports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.