World Wrestling Entertainment, also known as WWE, is a subsidiary of TKO Group Holdings headquartered in US. Founded in 1980, the company employs approximately 1130 individuals and reported $1.7B in revenue as of 2025, operating as a tier 1 media tech buyer. Functioning as a global integrated media and entertainment company, WWE is recognized as a pioneer in 'sports entertainment,' a business model that blends professional wrestling with scripted storylines, theatrical performance, and cinematic production. While its main product is broadly identified as martial arts, the company's revenue streams are diversified, encompassing domestic and international media rights deals with partners such as Netflix, NBCUniversal/Peacock, and The CW, alongside live event ticket sales, global merchandising, and digital streaming via the WWE Network. The modern corporate form of WWE was founded as Titan Sports on February 21, 1980, by Vince and Linda McMahon, and in September 2023, it merged with the UFC to form TKO Group Holdings, a publicly traded entity controlled by Endeavor.
The West Australian government confirmed a three-year deal with World Wrestling Entertainment, ensuring the franchise's annual return to the state until 2028, though future events are not expected at Optus Stadium. This follows World Wrestling Entertainment's earlier announcement, made in partnership with Tourism Western Australia, of a new three-year agreement to host annual WWE Weekend Takeovers featuring a Premium Live Event in Perth from 2026 through 2028, commencing with Wrestlepalooza: Perth on Saturday, December 12, 2026. Earlier, World Wrestling Entertainment prepared to broaden the responsibilities of correspondent Cathy Kelley across its platforms, citing her broader skill set beyond her current role as a TV backstage interviewer. Previously, following his reported departure from World Wrestling Entertainment, Ilja Dragunov is expected to be pursued by All Elite Wrestling, according to sources on Fightful Select.
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World Wrestling Entertainment offers 8 products in the media and telecoms services and sports industries. World Wrestling Entertainment's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and martial arts.
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World Wrestling Entertainment's revenues were over $1B in 2025. Caretta Research has split World Wrestling Entertainment's revenue into 4 different product categories, the largest of which is professional wrestling. For full access to World Wrestling Entertainment's revenue breakdown subscribe to Caretta Portal.
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