World Wrestling Entertainment, also known as WWE, is a subsidiary of TKO Group Holdings headquartered in US. Founded in 1980, the company employs approximately 1130 individuals and reported $1.7B in revenue as of 2025, operating as a tier 1 media tech buyer. Functioning as a global integrated media and entertainment company, WWE is recognized as a pioneer in 'sports entertainment,' a business model that blends professional wrestling with scripted storylines, theatrical performance, and cinematic production. While its main product is broadly identified as martial arts, the company's revenue streams are diversified, encompassing domestic and international media rights deals with partners such as Netflix, NBCUniversal/Peacock, and The CW, alongside live event ticket sales, global merchandising, and digital streaming via the WWE Network. The modern corporate form of WWE was founded as Titan Sports on February 21, 1980, by Vince and Linda McMahon, and in September 2023, it merged with the UFC to form TKO Group Holdings, a publicly traded entity controlled by Endeavor.
On October 9, 2026, internal discussions continued regarding World Wrestling Entertainment's (WWE) Crown Jewel 2026 event in Saudi Arabia, following a security alert issued on October 7 by the United States Embassy and Consulates in Riyadh. The alert advised U.S. citizens to "exercise heightened vigilance" amid ongoing regional conflicts and Houthi threats. Previously, on October 8, Cody Rhodes signed a new contract with WWE, allowing him to pursue outside projects and potentially extending his wrestling career. Also on October 8, WWE and the city of New Orleans placed an official hold on the Caesars Superdome for spring 2029, signaling New Orleans as a potential host for WrestleMania 45. Earlier the same day, WWE reportedly worked on the return of former Undisputed WWE Champion Drew McIntyre to Monday Night RAW, who has been out of action since WrestleMania 42.
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World Wrestling Entertainment offers 8 products in the media and telecoms services and sports industries. World Wrestling Entertainment's product portfolio comprises of sports tickets, merchandise and sponsorship, martial arts and media and TV services.
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World Wrestling Entertainment's revenues were over $1B in 2025. Caretta Research has split World Wrestling Entertainment's revenue into 4 different product categories, the largest of which is professional wrestling. For full access to World Wrestling Entertainment's revenue breakdown subscribe to Caretta Portal.
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