Zitcha

Zitcha is a privately owned company headquartered in Australia, founded in 2022 and employing approximately 60 people. The company specializes in technology, information, and media, providing an adaptive, unified retail media platform designed to build and grow Retail Media Networks (RMN). This all-in-one solution supports both global leaders and emerging players, streamlining the entire retail media ecosystem from joint business planning to activating on-site, off-site, and in-store inventory. Zitcha's flexible, composable architecture adapts to diverse business models, automating campaign lifecycles, harnessing first-party data, and facilitating personalized advertising experiences. By consolidating the tech stack, the platform aims to reduce costs and save time, enabling the management of retail media as an extension of existing retail businesses.