Zitcha

Zitcha, a privately owned company headquartered in Australia, was founded in 2022 and employs approximately 60 individuals. The company specializes in retail and commerce media ad tech, functioning as a unified retail media platform designed to build and grow Retail Media Networks (RMN). Its all-in-one solution streamlines the entire retail media ecosystem, from joint business planning to activating on-site, off-site, and in-store inventory. The platform's flexible, composable architecture adapts to business models for launching new RMNs or enhancing existing ones. It automates campaign lifecycles, harnesses first-party data, and enables personalized advertising experiences. By consolidating the tech stack into a single platform, Zitcha aims to reduce costs and save time, positioning the RMN as an extension of the existing retail business.