StackAdapt, a privately owned Canadian company founded in 2014, provides a self-serve advertising platform. Its technology operates across multiple channels, and the company employs approximately 1040 people. The company's primary business is in the technology, information, and internet sectors.
StackAdapt partnered with Infolinks, a premium advertising marketplace, to offer high-performing and sustainable media inventory. A collaboration with Lyft Media launched programmatic in-app advertising within the Lyft app, providing StackAdapt clients access to Lyft's U.S. in-app ad inventory to target Lyft riders with hyper-localized ads. Industry leaders will join a Possible 2025 panel on sustainable high-performance programmatic pathways. The company noted that the rules of digital advertising are changing rapidly, with hyper-personalization shifting from a goal to a source of concern. Artificial intelligence is reshaping digital advertising, offering personalization and automation, but requires the right data for effective results.
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