StackAdapt is a privately held ad tech company headquartered in Canada. Founded in 2014, it offers an omnichannel self-serve advertising platform that enables advertisers to manage their campaigns across various channels, including display, video, native, and social. StackAdapt's platform uses real-time bidding (RTB) and programmatic technology to optimize ad delivery and performance. The company has over 1040 employees and serves clients worldwide.
In 2011, a visual representation of marketing technology included 150 solutions. A partnership with StackAdapt transformed one company's programmatic display efforts, resulting in large-scale global activations across EMEA and AMER. Artificial intelligence is changing connected TV advertising, making it more data-driven and measurable. On an episode of “At Your Convenience,” Renee Caceres, head of retail media at StackAdapt, discussed the evolution of retail media networks with guest host Art Sebastian. Linear TV ad spending, after peaking in 2018, is declining, with projections of a decrease from $60.56 billion USD in 2024 to $56.83 billion USD in 2027.
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