StackAdapt, a privately owned Canadian company founded in 2014, provides a self-serve advertising platform utilizing real-time bidding (RTB) and programmatic technologies. As of 2024, the company employs approximately 1390 people and reports annual revenues under $500 million. Its platform operates globally, offering omnichannel advertising solutions.
StackAdapt received recognition from G2 on September 16, 2025, for its work in programmatic advertising technology. Renee Caceres joined the company as Head of Retail Media; she brings over 15 years of experience, including roles at Walmart and Firework. StackAdapt also launched a Snowflake Native App on the Snowflake Marketplace, the first demand-side platform to do so within the Snowflake ecosystem. This app aims to simplify data preparation for marketers. A separate article discussed the importance of a data-first mindset for business growth, emphasizing the use of data as infrastructure for decision-making, team building, and customer service. Another article offered advice on improving enterprise data strategy by defining clear use cases, integrating tools like CRMs and CDPs, and activating data through DSPs aligned with business goals.
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