Illumin (formerly AcuityAds), a privately owned Canadian company founded in 2009, provides data-driven advertising solutions. Specializing in real-time bidding (RTB) and programmatic advertising, the company employs approximately 260 people and reported revenues of around $100 million in 2023. Its services encompass the entire advertising funnel.
Fourth-quarter revenue increased by 35% year-over-year, reaching $49.9 million, while full-year revenue grew by 11% year-over-year to $140.4 million. Self-service revenue showed significant growth, increasing by 45% year-over-year for the quarter and 78% for the full year. Increased ad spending during March Madness was noted, with brands and businesses investing more in advertising during this period. A separate report detailed Meta's expansion of AI-geared ad capabilities for advertisers using Meta and Instagram platforms. Another report highlighted the advantages of a visual-first DSP for campaign management, emphasizing speed, accuracy, and clarity in digital advertising.
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Illumin (AcuityAds) offers products in the ad tech industry. Illumin (AcuityAds)'s product portfolio comprises of RTB and programmatic.
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Illumin (AcuityAds)'s revenues were less than $250M in 2023. All the revenue comes from demand side platform (DSP).
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