Illumin (AcuityAds)

Illumin (AcuityAds)

http://www.illumin.com
https://www.linkedin.com/company/illuminhq/

Illumin, formerly known as AcuityAds, is a privately held Canadian advertising company founded in 2009. Headquartered in Canada, the company has a workforce of approximately 260 employees. Illumin specializes in providing full-funnel advertising solutions through data-driven advertising. Their primary product is RTB (Real-Time Bidding) and programmatic advertising, which allows advertisers to bid on ad space in real-time based on specific criteria and user data. Illumin operates globally and offers a range of advertising services to clients across various industries.

Revenue

Founded

2009

Headcount

254

Headquarters

Canada

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

1

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Illumin (AcuityAds) offers products in the ad tech industry. Illumin (AcuityAds)'s product portfolio comprises of RTB and programmatic.

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Dec

13th

2024

16:23

Artificial Intelligence, Caretta Research_Monitor Company

How generative AI is influencing and evolving AdTech

Generative Artificial Intelligence (GenAI) capabilities when used alongside traditional AI helps organizations immensely across two main business functions, according to recent research by McKinsey. Beyond image or text creation, the use case for GenAI in advertising is expanding, with AdTech companies leveraging GenAI for research, content generation, distribution, and tracking.

Dec

11th

2024

21:06

Winning ad strategies from the 2024 holiday season

The holiday season is a crucial time for retail and advertising, making it important to take the time to understand what worked and what didn’t. The ad strategies brands leverage for these short few months can make or break not only Q4, but the entire fiscal year.

Dec

9th

2024

20:23

Caretta Research_Monitor Company

Are you ready for retail media advertising?

Retail media is evolving. Here’s what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop.

Dec

5th

2024

15:36

Caretta Research_Monitor Company

Are cookies on the menu in 2025?

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

Dec

3rd

2024

16:48

Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising, which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

Nov

29th

2024

17:12

Artificial Intelligence

How AI is shaping digital advertising

Digital advertising has always grown and changed as technology evolves and with the continued development of artificial intelligence, digital advertising is seeing major shifts. Digital advertising has always grown and changed as technology evolves. With the continued development of artificial intelligence, digital advertising is seeing major shifts.

Nov

28th

2024

19:23

Roblox adds programmatic in-game advertising in 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. In-game advertising is nothing new, but we might be about to see more as one of the biggest online gaming platforms looks to step up its programmatic advertising game.

Nov

26th

2024

14:44

Understanding demand-side platforms(DSP)

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding.

Nov

21st

2024

21:01

Capital Investment

Holiday shopping trends for 2024

Looking for the biggest holiday shopping trends for 2024? Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.

Nov

19th

2024

15:28

What it will take to win over Holiday shoppers in 2024

The holiday shopping season is pivotal for retail advertising. This period spans from October to December, depending on who you ask. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year.

Nov

14th

2024

20:16

Retail media lacks crucial measurement

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Where the medium thrives in first-party data, it flounders in robust measurement.

Nov

12th

2024

15:23

Data privacy laws are tightening across the US

Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. That demand is being heard loud and clear and now the American Privacy Rights Act sits in Congress.

Illumin (AcuityAds) has customers like Mercedes-Benz AG.

Example Customers

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