News Summary:
On October 9, 2026, dunnhumby initiated a pilot program with some of the UK’s largest retailers, focusing on innovation within retail media, an area that saw UK investment grow 17.9% year-on-year in Q1 2026. Earlier, on October 6, 2026, Erich Kahner, dunnhumby’s global head of competitive strategy and insights, and Jim Prins, commercial director of Americas, were scheduled to present at Canadian Grocer’s GroceryConnex conference. They planned to share insights from the company's newest Retailer Preference Index (RPI) for the Canadian market, which helps retailers navigate the evolving landscape by understanding customer priorities. This followed dunnhumby's adoption of Abnormal AI on October 1, 2026, to protect its approximately 3500 employees and multi-cloud infrastructure from email-borne attacks, given the company processes close to one billion customer profiles. Previously, on September 24, 2026, dunnhumby ventures invested in Azoma, a platform specializing in Agentic Commerce Optimization, to enhance Azoma's Generative Engine Optimization (GEO) capabilities for retailers and consumer packaged goods brands, aiming to connect AI visibility to revenue.
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