Convert Group

Convert Group, a privately owned company headquartered in Greece, was founded in 2014 and operates with approximately 50 employees. The company specializes in retail and commerce media ad tech, focusing on data monetization in omnichannel retail. It functions as an enterprise tech partner for retailers and marketplaces, enabling them to transform data into a monetizable asset. Convert Group aims to unlock new revenue streams by delivering actionable insights to suppliers, brands, and sellers, and supercharging retail media budgets with data to fuel incremental profitability. Its AI-powered SaaS platform facilitates collaboration among partners through data, serving various sectors, including Grocery, Pharma, Beauty, Electronics, Fashion, DIY, Pet, and 1P & 3P marketplaces. Clients include Ahold Delhaize, Dr. Max (operating across 6 markets), Atida Group (across 3 markets), Public, and Skroutz. On the brand side, Convert Group partners with global consumer goods companies such as L'Oréal, P&G, Unilever, Kenvue, Haleon, The Coca-Cola Company, Mattel, HP, Nestle, Samsung, RB, Henkel, LG, The Walt Disney Company, Bayer, Beiersdorf, Estée Lauder, FrieslandCampina, Heineken, Huawei, Barilla, Colgate Palmolive, Perrigo, JDE, Pierre Fabre, Abbott, and Xiaomi. The company maintains operations across 11 countries in Europe and Africa, with additional headquarters in London.