Convert Group

Convert Group, a privately owned company headquartered in Greece, also maintains offices in Athens and London and operates across 11 countries in Europe & Africa. Founded in 2014 with approximately 50 employees, the company specializes in data monetization solutions for omnichannel retail. It provides an AI-powered SaaS platform designed to assist retailers and marketplaces in transforming their data into monetizable assets, unlocking new revenue streams by delivering actionable insights to suppliers, brands, and sellers, and supporting retail media budgets. Its platform enables clients across sectors such as Grocery, Pharma, Beauty, Electronics, Fashion, DIY, Pet, and both 1P & 3P marketplaces to collaborate with partners through data and enhance profitability. Clients include Ahold Delhaize, Dr. Max, Atida Group, Public, and Skroutz, alongside consumer goods brands such as L'Oréal, P&G, Unilever, Kenvue, Haleon, and The Coca-Cola Company.