Tesco Media and Insight Platform

Tesco Media and Insight Platform, privately owned and headquartered in the UK, operates as a partnership between Tesco and dunnhumby. The platform employs approximately 110 individuals and reported $89.4M in revenue as of 2024. Specializing in search, social, and retail media, the company functions by leveraging data from over 22 million Clubcard holders. This data fuels its closed-loop measurement system, designed to provide insights into consumer behavior and facilitate targeted advertising across the full marketing funnel.