Tesco Media and Insight Platform

Tesco Media and Insight Platform, a privately owned entity headquartered in the UK, operates as a partnership between Tesco, the UK's largest grocery retailer, and dunnhumby, a customer data science company. The company employs approximately 110 individuals and reported $89.4M in revenue as of 2024. It specializes in search, social, and retail media. The platform is fueled by data from over 22 million Clubcard holders. Its operations include closed-loop measurement designed to help understand consumer behavior and to target advertising budgets across the marketing funnel.