Tesco Media and Insight Platform

Tesco Media and Insight Platform, a privately owned entity headquartered in the UK, operates as a partnership between Tesco, the UK’s largest grocery retailer, and dunnhumby, a global leader in Customer Data Science. With approximately 110 employees, the company reported $89.4M in revenue as of 2024. It specializes in search, social, and retail media, leveraging data derived from over 22 million Clubcard holders. The platform utilizes a closed-loop measurement system designed to provide insights into consumer behavior and facilitate targeted advertising across the full marketing funnel.