Boots Media Group

Boots Media Group is a privately owned company headquartered in the United Kingdom, with Boots UK as its parent company. Founded in 2021, it employs approximately 50 individuals and specializes in search, social, and retail media. The company functions as a retail media network agency in Europe, established by Boots UK, a Health and Beauty retailer, alongside retail media pioneers SMG. It is established to help brands activate high-performing, omnichannel marketing campaigns targeting UK Health and Beauty consumers. Boots Media Group leverages first-party data from over 17 million Boots Advantage card users to accelerate brand growth, utilizing a comprehensive media toolkit among European retail media networks. Its campaigns are driven by creative thinking, precise targeting, and innovation, and aim to help customers look great, live well, and get better. The company offers the opportunity for brands to align with Boots UK, which has 175 years of heritage, and aims to accelerate brand growth by providing access to the UK Health and Beauty consumer.