Boots Media Group

Boots Media Group (BMG), a privately owned company founded in 2021, is a retail media network agency based in the UK. It was established by Boots UK, a major health and beauty retailer, and SMG, a retail media company. BMG employs approximately 50 people and utilizes first-party data from over 17 million Boots Advantage cardholders to facilitate omnichannel marketing campaigns for brands targeting UK health and beauty consumers. The company's services leverage data and technology to enable precise targeting and campaign optimization.