SMG

SMG, also known as Threefold, is a privately owned retail and commerce media agency founded in 2016 and headquartered in the UK. A subsidiary of Next 15, it employs approximately 260 people and reported revenues under $100 million in 2024. The company facilitates connections between retailers, brands, and consumers, managing retailers' media networks to improve shopper experience, brand visibility, and business outcomes. SMG collaborates with various retailers and brands, including Asda, Morrisons, Boots, Co-op, and The Very Group, to build long-term partnerships.