SMG

http://smg.team
https://www.linkedin.com/company/smg-uk/

SMG, also known as Threefold, is a privately owned company headquartered in the UK. A subsidiary of Next 15, the firm was founded in 2016 and employs approximately 260 individuals, having reported $66.5M in revenue as of 2024. The company specializes in retail and commerce media ad tech, functioning as a Retail Media Network agency that connects retailers, brands, and shoppers. It provides expertise in managing every part of a retailer’s media network through creative thinking and precision planning to generate brand awareness and business results. The company builds long-term partnerships with its retailers and their brands, with a client base that includes Asda, Morrisons, Boots, Co-op, and The Very Group.

2024 Revenue

Founded

2016

Headcount

252

Headquarters

Primary Segment

Retail and commerce media ad tech

Ownership

Privately Owned

Deployments

Similar Companies

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SMG offers 2 products in the ad tech and services industry. SMG's product portfolio comprises of retail and commerce media ad tech and marketer and agency technology.

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SMG's revenues were less than $100M in 2024. Caretta Research has split SMG's revenue into 2 different product categories, the largest of which is retail media ad servers and onsite platforms. For full access to SMG's revenue breakdown subscribe to Caretta Portal.

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SMG's customers primarily consist of internet Marketplace Platforms, retail and physical retail companies. Examples of SMG's customers include Deliveroo, Asda and Coop. SMG has partners like LS Eleven Media Services.