SMG

http://smg.team
https://www.linkedin.com/company/smg-uk/

SMG, also known as Threefold, is a privately owned company headquartered in the UK, with Next 15 as its parent company. Founded in 2016, and employing approximately 260 individuals, the company reported $66.5M in revenue as of 2024. SMG specializes in retail and commerce media ad tech, functioning as a Retail Media Network agency that connects retailers, brands, and shoppers. The company's experts apply creative thinking and precision planning to manage retailer media networks, focusing on brand awareness and business results. SMG collaborates with retailers and their brands to build partnerships that add incremental value, working with brands through retailers such as Asda, Morrisons, Boots, Co-op, and The Very Group.

2024 Revenue

Founded

2016

Headcount

252

Headquarters

Primary Segment

Retail and commerce media ad tech

Ownership

Privately Owned

Deployments

Similar Companies

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SMG offers 2 products in the ad tech and services industry. SMG's product portfolio comprises of marketer and agency technology and retail and commerce media ad tech.

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SMG's revenues were less than $100M in 2024. Caretta Research has split SMG's revenue into 2 different product categories, the largest of which is retail media ad servers and onsite platforms. For full access to SMG's revenue breakdown subscribe to Caretta Portal.

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SMG's customers primarily consist of retail, internet Marketplace Platforms and physical retail companies. Examples of SMG's customers include Asda, Deliveroo and Coop. SMG has partners like LS Eleven Media Services.