SMG

SMG, also known as Threefold, is a privately owned company headquartered in the UK, operating as a subsidiary of Next 15. Founded in 2016, the company employs approximately 260 individuals and reported $66.5M in revenue as of 2024. Functioning as a retail and commerce media ad tech provider, the company specializes as a Retail Media Network agency that connects retailers, brands, and shoppers. It utilizes creative thinking and precision planning to manage every part of a retailer’s media network, collaborating with retailers and their brands to build long-term partnerships that add incremental value. The company works with brands through retailers, including Asda, Morrisons, Boots, Co-op, and The Very Group.