WHSmith North America Media Network

WHSmith North America Media Network, a privately owned company headquartered in the United States, was founded in 2025 and employs approximately 10 individuals. The company specializes in search, social, and retail media, formed through a partnership with global commerce media experts SMG to establish the first travel-focused, in-store Retail Media Network in North America. WHS Media provides advertisers with opportunities to connect with high-intent consumers across WHSmith’s over 347 locations throughout the US and Canada, encompassing stores at airports, rail stations, and resorts. The network integrates in-store and off-site campaigns with data-driven insights to engage a consumer audience of approximately 3 million business and leisure travelers who pass through North American airports daily. It aims to reach hundreds of millions of annual airport travelers in North America, capitalizing on their receptiveness to brand messaging and inclination for impulse purchases to generate incremental awareness and sales opportunities for brands.