Schwarz Media

Schwarz Media, Privately Owned and headquartered in Germany, operates as a division of Schwarz Gruppe, the parent company of European retail chains Lidl and Kaufland. With approximately 40 employees, the company reported $189.8M in revenue as of 2024. The company specializes in search, social, and retail media, focusing on leveraging the extensive first-party customer data and omnichannel reach of Lidl and Kaufland to offer full-funnel advertising solutions. Its services are designed for brands and agencies seeking to engage with customers who shop at Lidl and Kaufland, both in their physical stores and on their digital platforms. Schwarz Media's areas of expertise include in-store digital advertising (DooH), loyalty app and website advertising, and data-driven campaign analysis with a focus on providing transparent, real-time performance metrics and incrementality measurement.