Schwarz Media

Schwarz Media, a privately owned company headquartered in Germany, operates as a division of the Schwarz Gruppe, the parent company of European retail chains Lidl and Kaufland. The company employs approximately 40 individuals and reported $189.8M in revenue as of 2024. Focusing on search, social, and retail media, Schwarz Media's business centers on leveraging the extensive first-party customer data and omnichannel reach of Lidl and Kaufland to offer full-funnel advertising solutions. Its services are designed for brands and agencies seeking to engage with customers of these retail brands, both in physical stores and on digital platforms. Schwarz Media specializes in in-store digital advertising (DooH), loyalty app and website advertising, and data-driven campaign analysis, providing transparent, real-time performance metrics and incrementality measurement.