Douglas Marketing Solutions

Douglas Marketing Solutions, a privately owned company headquartered in Germany with Douglas as its parent company, was founded in 2019 and employs approximately 20 individuals. It specializes in search, social, and retail media, functioning as an in-house media agency for a premium beauty destination in Europe. The company develops targeted full-funnel media campaigns for advertisers in the beauty, health, and lifestyle sectors, utilizing 1st-party data to guide campaigns from awareness to sales. It applies a 'data to insights to action' principle, using relevant data points such as purchasing and browsing behavior for campaign targeting. Its portfolio includes onsite and offsite solutions, product testing, and sampling campaigns. These, combined with Douglas CRM data, facilitate an omnichannel approach spanning digital activation and positive effects through reviews and user-generated content.