Zeotap

Zeotap

https://zeotap.com/
https://www.linkedin.com/company/zeotap/

Zeotap, a privately owned company headquartered in Germany, was founded in 2014 and employs approximately 190 individuals. The company reported $25.0M in revenue as of 2023. It specializes in marketer and agency technology, functioning as a customer data platform.

2023 Revenue

Founded

2014

Headcount

190

Headquarters

Germany

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

On February 22, 2026, Zeotap published a case study titled "Designing Order Inside Enterprise Complexity," reflecting on the evolution of its Unity CDP, which had grown to be "heavy" and "slightly chaotic" as features were added. Earlier in February, on the 3rd, the company issued an article, "Death by Deployment: Why Most CDP Projects Fail (and How to Survive)," which critiqued the marketing industry's use of "seamless" to describe enterprise software, noting its inherently invasive nature. This followed Zeotap's January 9, 2026, announcement of an upcoming "Death by Deployment" webinar, scheduled for January 28, 2026, in collaboration with Digtl. In December 2025, Zeotap released an article, "Five High-Impact Ways Leading Grocery Retailers Use Shopper Data to Improve Performance," which highlighted the challenges grocery retailers face in effectively activating their extensive first-party data. Previously, on December 2, 2025, Zeotap CEO Elad Simon joined the "Couch Confidentials by Martech Therapy" podcast to discuss common pitfalls in CDP implementations and strategies for achieving more efficient outcomes.

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Zeotap offers 2 products in the telecoms tech and ad tech and services industries. Zeotap's product portfolio comprises of marketer and agency technology and enterprise and telecoms software.

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Zeotap's revenues were less than $50M in 2023. Caretta Research has split Zeotap's revenue into 2 different product categories, the largest of which is customer data platforms (CDP). For full access to Zeotap's revenue breakdown subscribe to Caretta Portal.

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Mar

16th

2026

10:02

How to Improve Customer Retention in 2026

A practical guide for marketing and CX teams navigating the cookieless era Introduction Customer retention is more than just a metric — it is a cornerstone of sustainable business growth. In today’s competitive landscape, retaining existing customers is significantly more cost-effective than acquiring new ones.

Mar

11th

2026

08:21

Emerging Tech, B2B Tag

Composable or Packaged CDP? A Quick Buyer’s Guide

The CDP market is splitting into two camps: Packaged platforms and Composable architectures. Most vendors force organisations to choose between the two. If you are currently evaluating your CDP options, you’ve likely been bombarded with mixed marketing messaging and conflicting advice.

Feb

22nd

2026

08:12

Emerging Tech, B2B Tag

Designing Order Inside Enterprise Complexity: The Zeotap Case Study

When I joined Zeotap, the product wasn’t broken. It was just heavy. The Unity CDP had grown the way most enterprise tools grow fast, practical, and slightly chaotic. Every time a new feature shipped, it got added to the left navigation.

Feb

3rd

2026

06:14

Emerging Tech, B2B Tag

Death by Deployment: Why Most CDP Projects Fail (and How to Survive)

In the MarTech world, “seamless” is one of the most overused (and often most inaccurate) words in the dictionary. It is the industry’s favorite sedative, used to gloss over the reality that enterprise software is, by nature, invasive.

Jan

9th

2026

21:48

Artificial Intelligence, B2B Tag

2026 Predictions: Data Readiness for Personalization and AI

More Webinars Death by Deployment January 28, 2026 4:00 pm / CET Webinar from Digtl and Zeotap. Register

Dec

11th

2025

04:07

Five High-Impact Ways Leading Grocery Retailers Use Shopper Data to Improve Performance

Grocery retail is a margin-tight, high-frequency business, sitting on some of the richest first-party data out there: years of loyalty activity, transaction history, category signals, and digital behaviour. However, even with all that data, many teams struggle to activate it in a way that reliably moves the needle.

Dec

2nd

2025

10:06

Should Your CDP Really Take a Year to Implement? Insights from Martech Therapy

It’s an age-old story: CDP implementations start with momentum, only to slip into endless scoping, months of integration work, shifting timelines, and business teams still waiting for their first live use case. In a recent episode of Couch Confidentials by Martech Therapy, Zeotap CEO Elad Simon joined Matthew Niederberger to unpack why this happens, where CDP projects typically go off-track, and what actually leads to faster, more effective outcomes.

Nov

20th

2025

03:37

Talon.One and Zeotap redefine loyalty marketing

Loyalty is getting harder to win. Customers expect brands to know them, reward them, and respond to their needs in real time. Yet many loyalty programs still rely on generic offers or rigid points mechanics that fail to create meaningful engagement.

Nov

18th

2025

15:03

From Insight to Incentive: How Zeotap and Talon.One Are Redefining Loyalty Marketing

In a landscape where customer expectations are rising and loyalty is harder than ever to earn, brands need more than just generic discounts or outdated points systems. They need personalisation, at scale, in real-time, and rooted in data.

Nov

14th

2025

18:30

Artificial Intelligence

Zeotap: How BigQuery ML and vector search help customers build their own AI models

Product Manager, Google Chief Technology Officer, Zeotap Editor’s note: The post is part of a series that highlights how organizations leverage Google Cloud’s unique data science capabilities over alternative cloud data platforms. Google Cloud's vector embedding generation and search features are unique for their end-to-end, customizable platform that leverages Google's advanced AI research, offering features like task-optimized embedding models and hybrid search to deliver highly relevant results for both semantic and keyword-based queries.

Nov

14th

2025

17:24

Artificial Intelligence

Using BigQuery ML to solve for the lookalike problem at Zeotap

Editor’s note: The post is part of a series that highlights how organizations leverage Google Cloud’s unique data science capabilities over alternative cloud data platforms. Google Cloud's vector embedding generation and search features are unique for their end-to-end, customizable platform that leverages Google's advanced AI research, offering features like task-optimized embedding models and hybrid search to deliver highly relevant results for both semantic and keyword-based queries.

Nov

13th

2025

15:44

CT_Monitor Company

Carrefour Boosts Real-Time Cart Recovery and Personalisation with Abandoned Cart Automation

The Company Carrefour is one of the world’s largest and most trusted grocery retailers, serving millions of customers across Europe and beyond through an extensive network of hypermarkets, supermarkets, convenience stores, and a fast-growing eCommerce presence.

Zeotap has customers like Douglas Marketing Solutions.

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