Zeotap, a privately owned German company founded in 2014, provides technology for marketers and agencies. As a customer data platform, its offerings center around data management and related tools. In 2023, the company employed approximately 190 people and reported revenues of around $25 million.
Roqad announced the acquisition of Zeotap-Data, Zeotap's third-party audience business, for an undisclosed amount on Tuesday. This acquisition, described by Roqad as addressing brands' increasing demand for privacy-safe personalized targeting, combines Roqad's identity graphs and data onboarding with Zeotap-Data's large-scale third-party audience segments and trading platform integrations. The deal was announced in multiple press releases, highlighting benefits for advertisers, including greater targeting scale and accuracy compliant with privacy regulations and seamless activation.
Zeotap offers 2 products in the ad tech and telecoms tech industries. Zeotap's product portfolio comprises of enterprise and telecoms software and marketer and agency technology.
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Zeotap's revenues were less than $50M in 2023. Caretta Research has split Zeotap's revenue into 2 different product categories, the largest of which is customer data platforms (CDP). For full access to Zeotap's revenue breakdown subscribe to Caretta Portal.
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