Permutive

http://permutive.com
https://www.linkedin.com/company/permutive/

Permutive, founded in 2016 and headquartered in the UK, is an advertising technology company that provides a first-party data audience platform for media buyers and sellers. The company offers a range of products and services to help businesses manage and use their customer data, including a data management platform (DMP), a customer data platform (CDP), and a data marketplace. Permutive has a team of over 200 employees and has raised over $100 million in funding from investors. In 2022, the company's revenues were less than $25 million.

2022 Revenue

Founded

2016

Headcount

191

Headquarters

Primary Segment

Marketer and agency technology

Ownership

Deployments

Similar Companies

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Permutive offers products in the ad tech industry. Permutive's product portfolio comprises of marketer and agency technology.

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Permutive's revenues were less than $25M in 2022. All the revenue comes from customer data platforms (CDP).

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Dec

15th

2024

18:30

Caretta Research_Monitor Company

Driving non-endemic revenue: 10 minutes with Apartment Therapy Media

In this 10-minute Q&A session, Jeff Olson, SVP of Revenue Operations at Apartment Therapy Media, shares how the publisher has strategically grown its non-endemic revenue. Watch the video to uncover practical insights and learn how data-driven approaches are unlocking new opportunities for diversification.

Permutive

Dec

9th

2024

06:15

Big Data/Analytics

Permutive’s CEO Breaks Down The Programmatic Market Dynamics Driving Curation

What triggered the sell-side curation craze? Curation is fundamentally a reaction to programmatic’s worsening queries-per-second problem. That’s according to Joe Root, CEO of Permutive, a DMP that offers curation services. There are too many SSPs in the market, Root said.

AdExchanger

Dec

8th

2024

18:30

Capital Refinance/Restructure, Caretta Research_Monitor Company

How The Arena Group tackles programmatic challenges with Permutive

In this interview, Brendan Cleary, Head of Programmatic Sales at The Arena Group, shares how his team navigated key challenges in the programmatic PMP space throughout the year. From refining value propositions to overcoming barriers in agency communication, Brendan highlights the transformative role of Permutive in driving programmatic success.

Permutive

Dec

4th

2024

18:30

Caretta Research_Monitor Company

Driving non-endemic revenue: 10 minutes with Chegg, Inc.

In this 10-minute Q&A session, we speak to Linda Chen, Director of Ad Strategy & Ops, Chegg, Inc., about how the publisher has approached growing non-endemic revenue. Watch on-demand to gain practical, actionable insights into how Chegg successfully expanded its revenue streams in this space.

Permutive

Nov

25th

2024

06:00

Partnerships and Alliances, Big Data/Analytics

Publishers Grapple With A Lack Of Control Over Deal Curation

The sell-side curation craze is in full swing. In fact, the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For example, Permutive announced its curation partnership with Index Exchange during its Programmatic Summit in NYC last week.

AdExchanger

Nov

20th

2024

15:26

Partnerships and Alliances, Big Data/Analytics

Permutive and Index Exchange extend partnership for first-party data curation

Permutive today announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to enhance targeting and performance for marketers while optimizing revenue opportunities for publishers. Permutive and Index Exchange claim that their expanded partnership empowers publishers to activate and scale their high-performing first-party audiences and collaborate with one another, providing marketers with a streamlined and consistent targeting solution across premium inventory.

New Digital Age

Nov

19th

2024

18:30

Big Data/Analytics

Permutive and Index Exchange expand partnership to unlock premium publisher audiences through first-party data curation

Permutive , the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today announced that it has built a marketplace on top of Index Marketplaces , a flexible platform designed to enhance targeting and performance for marketers while optimizing revenue opportunities for publishers.

Permutive

Nov

19th

2024

18:30

Partnerships and Alliances

Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences

Permutive, the Audience Activation Platform that brings together media owners and advertisers to reach consumers using scaled publisher signals, today (November 20th, 2024) announced that it has built a marketplace on top of Index Marketplaces, a flexible platform designed to enhance targeting and performance for marketers while optimising revenue opportunities for publishers.

ExchangeWire

Nov

12th

2024

18:30

Partnerships and Alliances

How Sky & Permutive beat the limitations of third-party cookies to reach 100% of consumers

Winning Gold at The Drum Awards for Media in the Programmatic category was Sky, in partnership with Permutive, with its inspiring Redefining Media Buying campaign. Here is the award-winning case study, which saw Sky revolutionize its advertising strategy by harnessing Permutive’s patented technology.

The Drum

Nov

11th

2024

18:30

WINR and Permutive partner to tackle signal loss with the power of publisher first-party data

As privacy-first standards and signal loss continue to reshape digital advertising, WINR and Permutive have forged a transformative partnership that leverages compliant, first-party data at scale to empower advertisers and publishers. Permutive’s privacy-focused Audience Activation Platform, combined with WINR’s robust data solutions, offers a seamless and simplified approach to reimagining audience targeting in a cookieless environment.

Permutive

Oct

8th

2024

12:04

Future of Media Manchester: Ned Jones on solving the reachability crisis

The Open Marketplace (OMP) once revolutionised the partnership between advertisers and publishers, streamlining the process of reaching consumers. However, the landscape has drastically changed. Today, advertisers face a reachability crisis, where the traditional pathways for consumer engagement are rapidly shrinking, rendering the old models ineffective.

Permutive

Oct

8th

2024

11:28

Big Data/Analytics

Unlocking first-party data success: Matthew Rance on Immediate’s journey with Permutive

We invited Matthew Rance, Head of Commercial Data & Analytics at Immediate, to Permutive HQ to discuss his challenges, how our Audience Activation Platform has addressed them, and his outlook for the future of advertising. As a long-time customer, Matthew shared his satisfaction with Permutive’s intuitive, accessible analytics, and highlighted new features he’e excited about, particularly around contextual and consentless inventory.

Permutive

Permutive's customers primarily consist of broadcast television and radio companies. Examples of Permutive's customers include Hearst Communications, TelevisaUnivision and BBC.