Permutive, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 200 individuals. The company reported $16.4M in revenue as of 2024. It specializes in marketer and agency technology, functioning as an ad tech company offering a first-party data audience platform for media buyers and sellers.
Permutive recently enabled publishers to activate their first-party audience segments in audio through AdsWizz, integrating audio into existing display, video, and programmatic workflows without requiring new infrastructure, as announced on June 10, 2026. This development extends how publishers approach audience engagement and monetization with first-party data. Earlier, on June 1, 2026, Permutive earned five G2 badges in the Summer 2026 Report, notably as a DMP Leader and High Performer in Enterprise and Mid-Market categories. This followed the company's appointment of agency chief Eileen Kiernan to its board of directors on May 8, 2026. Kiernan is set to provide a buy-side perspective, assisting Permutive's executive team in guiding publishers and advertisers on collaborating with data assets for mutual benefit.
Permutive's customers primarily consist of broadcast television and radio companies. Examples of Permutive's customers include Hearst Communications, BBC and TelevisaUnivision.
Subscribe for full access to Permutive's products in full detail 
