Permutive, founded in 2016 and headquartered in the UK, is an advertising technology company employing approximately 200 people. The company provides a platform for media buyers and sellers to utilize first-party data for audience targeting. In 2022, Permutive's revenue was less than $25 million.
Permutive received recognition for customer satisfaction, support, and ease of use. A study conducted by Permutive and AdExchanger analyzed how top brands and advertisers navigate the digital advertising industry's changes and regulations. Permutive's Data Clean Rooms offer curation of high-quality segmented audiences for targeting in programmatic advertising. Permutive was listed among the top 5 adtech tools this week. Finally, Permutive enabled PMC to access more audience data for portfolio sales, achieving 100% addressability.
Permutive's customers primarily consist of broadcast television and radio companies. Examples of Permutive's customers include Hearst Communications, TelevisaUnivision and BBC.
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