Permutive, a privately owned UK company founded in 2016, provides technology for marketers and advertising agencies. Its primary offering is a first-party data audience platform used by both media buyers and sellers. As of 2023, the company employed approximately 200 people and generated less than $25 million in revenue.
Permutive's Head of Advertiser Customer Success, Ned Jones, received recognition in PMW’s 2024 Powerlist. The company announced a commitment to the European market, with Zenses joining, bringing nearly 20 years of marketing and Ad Tech leadership. Permutive highlighted recognition for customer satisfaction, market momentum, and support, emphasizing a dedication to customer growth in a privacy-first data collaboration era. A partnership with Ocado Ads made Ocado's first-party purchase data available to UK publishers, including Future, Immediate Media, The Independent, and News UK, through Permutive's platform. Retail media partnerships, allowing retailers to use first-party data with premium publishers for high-intent audiences, were also discussed.
Permutive's customers primarily consist of broadcast television and radio companies. Examples of Permutive's customers include TelevisaUnivision, Hearst Communications and BBC.
Subscribe for full access to Permutive's products in full detail 
