Permutive, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 200 individuals. The company reported $16.4M in revenue as of 2024. It specializes in marketer and agency technology, functioning as an ad tech company offering a first-party data audience platform for media buyers and sellers.
Permutive partnered with Adform, an integrated advertising platform, on July 23, 2026, to enable the direct activation of publishers’ first-party data. This collaboration provides publishers with a turnkey path to leverage their owned audiences across programmatic campaigns, offering flexibility across major identifier types for activation directly within Adform FLOW, encompassing DSP campaigns and SSP deals. Previously, on July 14, Permutive appointed Genevieve Juillard to its board of directors. Juillard, the former President of Experian’s Marketing Services division, brings experience as an advertising technology and marketing data executive.
Permutive's customers primarily consist of broadcast television and radio companies. Examples of Permutive's customers include TelevisaUnivision, BBC and Hearst Communications.
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