Permutive is a privately owned company headquartered in the UK. Founded in 2016, the company operates with approximately 200 employees and reported $16.4M in revenue as of 2024. The company provides marketer and agency technology, functioning as an ad tech company that offers a first-party data audience platform designed for media buyers and sellers.
Permutive earned top G2 rankings in its Spring 2026 Report, including DMP Leader, on March 17, 2026. This recognition highlights the company's mission to enable media owners, agencies, and brands to collaborate on addressable audiences powered by premium publisher signals, unlocking audience data value in a privacy-first environment. Previously, on February 25, 2026, Permutive, a data collaboration platform for publishers and advertisers, appointed Dave Rosner as Chief Marketing Officer. Rosner, described as one of programmatic's pioneering voices, joined the company amid its expansion into curation and agentic advertising.
Permutive's customers primarily consist of broadcast television and radio companies. Examples of Permutive's customers include BBC, Hearst Communications and TelevisaUnivision.
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