Permutive

http://permutive.com
https://www.linkedin.com/company/permutive/

Permutive, a privately owned company headquartered in the UK, founded in 2016, employs approximately 200 individuals, and reported $16.4M in revenue as of 2024. The company specializes in marketer and agency technology, functioning as an ad tech company, and offers a first-party data audience platform for media buyers and sellers.

2024 Revenue

Founded

2016

Headcount

191

Headquarters

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

News Summary:

On February 25, 2026, Permutive appointed Dave Rosner as Chief Marketing Officer. The data collaboration platform for publishers and advertisers welcomed Rosner, described as one of programmatic's pioneering voices, amid its expansion into curation and agentic advertising.

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Permutive offers products in the ad tech and services industry. Permutive's product portfolio comprises of marketer and agency technology.

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Permutive's revenues were less than $25M in 2024. All the revenue comes from customer data platforms (CDP).

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Mar

17th

2026

06:38

B2B Tag

Permutive earns top G2 rankings in Spring 2026 Report, including DMP Leader

At Permutive, we’re on a mission to help companies unlock the full value of their audience data in a privacy-first world, without sacrificing advertiser outcomes. By enabling media owners, agencies and brands to collaborate on 100% of addressable audiences, powered by premium publisher signals, we’re reimagining what’s possible in digital advertising.

Permutive

Mar

4th

2026

04:40

Emerging Tech, B2B Tag

Top 8 Permutive Competitors for Marketing & Data Teams in 2026

Marketing teams managing cross-platform audience data face a recurring challenge: fragmented identity graphs, limited data connectivity, and data management systems that demand constant engineering support. Permutive addresses some of these needs for publishers and marketers focused on audience segmentation and data clean rooms.

Improvado

Feb

26th

2026

07:30

Management Changes, Emerging Tech

Permutive Appoints Ad Industry Innovator Dave Rosner as CMO

Publisher technology leader welcomes one of programmatic’s pioneering voices amid expansion into curation and agentic advertising Neil Ripley Permutive neil.ripley@permutive.com Visit us on social media: LinkedIn Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind.

EIN Presswire

Feb

25th

2026

18:30

Management Changes, Artificial Intelligence, B2B Tag

Permutive Appoints Ad Industry Innovator Dave Rosner as CMO

Publisher technology leader welcomes one of programmatic’s pioneering voices amid expansion into curation and agentic advertising NEW YORK, NY, UNITED STATES, February 26, 2026 /EINPresswire.com/ -- Permutive, the data collaboration platform for publishers and advertisers, today announced Dave Rosner has joined as Chief Marketing Officer.

Product Innovation Times

Feb

25th

2026

18:30

Management Changes, Emerging Tech, B2B Tag

Permutive Appoints Ad Industry Innovator Dave Rosner as CMO

Permutive, the data collaboration platform for publishers and advertisers, today announced Dave Rosner has joined as Chief Marketing Officer.■

MarCom World

Jan

29th

2026

07:57

Emerging Tech

Magazine publishers launch Atria

New premium marketplace gives advertisers easy access to quality audiences and trusted editorial brands Today leading magazine media publishers launch Atria, a new premium marketplace that will make it easier for advertisers and agencies to reach quality audiences at scale, in brand-safe, trusted online environments.

Bauer Consumer Media

Jan

28th

2026

12:01

Magazine publishers launch Atria

Hearst UK

Jan

14th

2026

00:05

New Offerings, Emerging Tech, B2B Tag

Goodbye, Outcomes Era? Nah. In 2026, It’s Picking Up Steam

Since I coined the term “Outcomes Era” in November 2024, it’s drawn both fervent support and sharp criticism. Companies like Viant, tvScientific, Permutive and Chalice have adopted it. Industry figures such as Terry Kawaja have used it to frame the ad tech moment.

AdExchanger

Dec

18th

2025

16:07

Artificial Intelligence, B2B Tag

Top 10 AdTech Startups In 2026

Top 10 AdTech Startups In 2026: Revolutionizing Digital Advertising The advertising technology landscape is experiencing a profound transformation as we enter 2026. With the global AdTech market projected to exceed $1.22 trillion by 2033 and privacy regulations reshaping how companies collect and use consumer data, innovative startups are emerging to address these challenges head-on.

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Nov

26th

2025

18:21

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From scale to accountability: The new agency value equation

From scale to accountability: The new agency value equation From scale to accountability: The new agency value equation Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.

Permutive

Nov

26th

2025

18:19

B2B Tag

The curation revolution: Rebuilding trust and transparency in programmatic

The curation revolution: Rebuilding trust and transparency in programmatic The curation revolution: Rebuilding trust and transparency in programmatic Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.

Permutive

Nov

26th

2025

11:39

B2B Tag

The performance paradox: Why programmatic efficiency is broken

The performance paradox: Why programmatic efficiency is broken The performance paradox: Why programmatic efficiency is broken Discover how leading agencies are rebuilding efficiency and accountability in programmatic media. Learn the 3-step blueprint to reclaim ROI, reduce waste, and deliver verifiable performance through data-enriched PMPs.

Permutive

Permutive's customers primarily consist of broadcast television and radio companies. Examples of Permutive's customers include TelevisaUnivision, BBC and Hearst Communications.

Analysis

Data

Analysis

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Permutive

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

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News Summary:

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