Goodform, a privately owned company headquartered in the United Kingdom, was founded in 2002 with approximately 20 employees. The company provides marketer and agency technology, specializing in partnering with sports organizations to assist them in understanding, engaging, and growing their audience through data and insights. Its client roster includes entities such as the English Football League (EFL), British Athletics, Premiership Rugby, Formula E, Guinness 6 Nations, Wembley Stadium Tours, Formula 1, Watford Football Club, Professional Cricketers Association (PCA), Badminton England, British & Irish Lions, and CV Life.
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