Goodform is a privately owned company founded in 2002 and headquartered in the UK. With a team of 20 employees, the company specializes in providing ad and marketing data to sports organizations. Goodform partners with various sports organizations, including the English Football League (EFL), British Athletics, Premiership Rugby, Formula E, Guinness 6 Nations, Wembley Stadium Tours, Formula 1, Watford Football Club, Professional Cricketers Association (PCA), Badminton England, British & Irish Lions, and CV Life. The company's services help these organizations understand, engage, and grow their audience through data and insights.
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