Goodform is a privately owned company headquartered in the UK. Founded in 2002, it operates with approximately 20 employees, specializing in marketing services. The company partners with sports organisations to help them understand, engage and grow their audience through the power of data and insights. Its client roster includes the English Football League (EFL), British Athletics, Premiership Rugby, Formula E, Guinness 6 Nations, Wembley Stadium Tours, Formula 1, Watford Football Club, Professional Cricketers Association (PCA), Badminton England, British & Irish Lions, and CV Life.
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