Goodform, a privately owned UK-based company founded in 2002, provides marketing and agency technology to sports organizations. Employing approximately 20 people, the company reported revenues under $10 million in 2023. Goodform's services focus on leveraging data and insights to help clients understand, engage, and expand their audiences. Its client portfolio includes a range of prominent sports entities such as the English Football League, British Athletics, Premiership Rugby, and Formula E, among others.
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