Cardlytics

Cardlytics, publicly owned and headquartered in the US, was founded in 2008. The company, which employs approximately 470 individuals, reported $233.3M in revenue as of 2025. Functioning as a marketer and agency technology provider, Cardlytics operates as an advertising platform within banks' digital channels. It partners with financial institutions to manage banking rewards programs designed to promote customer loyalty and deepen banking relationships. Through this collaboration, Cardlytics gains a secure view into consumer spending, utilizing these insights to assist marketers in identifying, reaching, and influencing likely buyers at scale, as well as measuring the sales impact of marketing campaigns.