Cardlytics, publicly owned and headquartered in the US, was founded in 2008. The company, which employs approximately 470 individuals, reported $233.3M in revenue as of 2025. Functioning as a marketer and agency technology provider, Cardlytics operates as an advertising platform within banks' digital channels. It partners with financial institutions to manage banking rewards programs designed to promote customer loyalty and deepen banking relationships. Through this collaboration, Cardlytics gains a secure view into consumer spending, utilizing these insights to assist marketers in identifying, reaching, and influencing likely buyers at scale, as well as measuring the sales impact of marketing campaigns.

2025 Revenue

Founded

2008

Headcount

275

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Publicly Owned

News Summary:

On August 16, 2026, Cardlytics' Q2 earnings call presented a cautious yet constructive tone, revealing year-over-year declines in billings revenue and cash flow, alongside gains in advertiser growth, churn reduction, and AI-driven productivity. Management underscored cost discipline, margin improvement, and a path to self-sustainability, noting active advertisers increased 18% quarter-over-quarter and new logo volume surged 59% from Q1, despite Q2 billings falling 34% year-over-year and revenue decreasing 36%. Previously, on August 12, Cardlytics Inc. (NASDAQ:CDLX) reported Q2 results within guidance ranges for revenue and adjusted contribution, with management focusing on organizational stabilization after an earlier reset. The company cited improvements in advertiser churn and new business billings growth, even as total revenue and monthly qualified users continued to decline year-over-year due to restructured bank partner agreements. Management reiterated its prioritization of cost containment and self-sustainability, with plans to integrate artificial intelligence for campaign efficiency and deeper advertiser insights. Earlier, on August 6, the purchase intelligence firm released results for its first full quarter following the divestment of Bridg, its identity resolution and shopper intelligence platform, reporting Q2 revenue of $36.9 million, a 36% fall, and adjusted EBITDA of $1.7 million, down from $3.0 million a year prior.

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Cardlytics offers 2 products in the media and telecoms services and ad tech and services industries. Cardlytics's product portfolio comprises of search, social, and retail media and marketer and agency technology.
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Cardlytics's revenues were $233.3M in 2025. Caretta Research has split Cardlytics's revenue into 2 different product categories, the largest of which is retail Media Network (RMN), which represents 73% of Cardlytics's revenue.
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