Cardlytics

Cardlytics is a Publicly Owned company headquartered in the US. Founded in 2008, it employs approximately 470 individuals and reported $233.3M in revenue as of 2025. The company specializes in marketer and agency technology. Functioning as an advertising platform within banks' digital channels, Cardlytics partners with financial institutions to operate banking rewards programs that promote customer loyalty and deepen banking relationships. This provides a secure view into consumer spending patterns, which is then used to help marketers identify, reach, and influence likely buyers at scale, and to measure the sales impact of marketing campaigns. Its team consists of analysts, developers, data scientists, marketers, account managers, and consultants focused on making data informative and actionable for its partners.