Cardlytics

http://www.cardlytics.com
https://www.linkedin.com/company/cardlytics/

Cardlytics, a publicly owned company founded in 2008 and headquartered in the US, operates an advertising platform integrated into banks' digital channels. Employing approximately 470 people, the company partners with financial institutions to leverage transaction data from their rewards programs. This data allows Cardlytics to provide marketers with insights into consumer spending habits, enabling targeted advertising and campaign performance measurement. In 2024, the company reported revenues of approximately $250 million. Its primary product offering is retail and commerce media.

2024 Revenue

Founded

2008

Headcount

466

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Publicly Owned

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Cardlytics offers 2 products in the ad tech and media and telecoms services industries. Cardlytics's product portfolio comprises of search, social, and retail media and marketer and agency technology.

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Cardlytics's revenues were $278.3M in 2024. Caretta Research has split Cardlytics's revenue into 2 different product categories, the largest of which is retail Media Network (RMN), which represents 75% of Cardlytics's revenue.

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