Cardlytics, publicly owned and headquartered in the US, was founded in 2008. The company, which employs approximately 470 individuals, reported $233.3M in revenue as of 2025. Functioning as a marketer and agency technology provider, Cardlytics operates as an advertising platform within banks' digital channels. It partners with financial institutions to manage banking rewards programs designed to promote customer loyalty and deepen banking relationships. Through this collaboration, Cardlytics gains a secure view into consumer spending, utilizing these insights to assist marketers in identifying, reaching, and influencing likely buyers at scale, as well as measuring the sales impact of marketing campaigns.

2025 Revenue

Founded

2008

Headcount

275

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Publicly Owned

News Summary:

On October 6, 2026, Cardlytics announced a new partnership with Rove, a universal airline mile program for Gen Z and Millennials, extending the Cardlytics Rewards Platform and diversifying its supply footprint. Previously, on September 11, 2026, Cardlytics disclosed the resolution of a legal dispute stemming from indemnification obligations it assumed in its 2021 acquisition of Bridg Inc., involving founder and former Bridg CEO Amit Jain. Earlier, on August 16, 2026, Cardlytics' Q2 earnings call highlighted a cautious yet constructive tone, balancing sharp year-over-year drops in billings (down 34%), revenue (off 36%), and cash flow against gains in advertiser growth (active advertisers climbing 18% quarter over quarter, new logo volume surging 59% from Q1), churn reduction, and AI-driven productivity. Management emphasized cost discipline, margin improvement, and a clear path toward self-sustainability despite sequential gains.

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Cardlytics offers 2 products in the ad tech and services and media and telecoms services industries. Cardlytics's product portfolio comprises of marketer and agency technology and search, social, and retail media.
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Cardlytics's revenues were $233.3M in 2025. Caretta Research has split Cardlytics's revenue into 2 different product categories, the largest of which is retail Media Network (RMN), which represents 65% of Cardlytics's revenue.
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