Yahoo!, a privately owned company founded in 1994 (not 2017 as stated), is a provider of media and online business services to both businesses (B2B) and consumers (B2C). While it offers a range of products and technologies, its focus is on content and advertising. As of 2022, Yahoo! employed approximately 9,300 people, generated over $5 billion in revenue, and is headquartered in the United States. The description provided is inaccurate in stating its main product is streaming services; while it may offer some streaming capabilities, this is not its primary focus.
Yahoo! offers 10 products in the ad tech and media and telecoms services industries. Yahoo!'s product portfolio comprises of RTB and programmatic and streaming services.
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Yahoo!'s revenues were over $1B in 2023. Caretta Research has split Yahoo!'s revenue into 4 different product categories, the largest of which is social and online content creator. For full access to Yahoo!'s revenue breakdown subscribe to Caretta Portal.
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