Bitmovin

https://bitmovin.com
https://www.linkedin.com/company/bitmovin/

Bitmovin, a privately owned company headquartered in the United States, reported $27.0M in revenue as of 2025 and employs approximately 170 individuals. Founded in 2013, the company specializes in video processing and playout, providing video streaming infrastructure and developer-focused media software. Originating from academic research at Klagenfurt University in Austria, its founders co-created the MPEG-DASH video streaming standard, which powers platforms such as YouTube and Netflix. Co-headquartered in San Francisco, California, and Vienna, Austria, Bitmovin enables broadcasters, OTT platforms, and digital publishers to deliver high-quality, seamless viewing experiences across various devices.

2025 Revenue

Founded

2013

Headcount

179

Headquarters

United States

Primary Segment

Video processing and playout

Ownership

Privately Owned

Deployments

News Summary:

On September 3, 2026, Bitmovin partnered with Ad Insertion Platform (AIP) to deliver the first live deployment of AIP’s AdBlendr Server-Guided Ad Insertion (SGAI) solution integrated with Bitmovin’s Player at RTBF. Previously, on September 1, 2026, Bitmovin enhanced its streaming intelligence by integrating with Amazon Bedrock. This move aims to manage and analyze the massive volume of streaming session data necessary to provide quality viewing experiences, addressing the industry trend where streaming viewership now surpasses traditional broadcast and cable television.

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Bitmovin offers 6 products in the pro AV and media tech industries. Bitmovin's product portfolio comprises of conferencing systems and UC, video data and analytics, user experience and devices and video processing and playout.

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Bitmovin's revenues were less than $50M in 2025. Caretta Research has split Bitmovin's revenue into 5 different product categories, the largest of which is file-based encoding, ABR and packaging. For full access to Bitmovin's revenue breakdown subscribe to Caretta Portal.

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Sep

9th

2026

06:30

Emerging Tech, Artificial Intelligence

Focus on the UX part 2: AI, super-aggregators and vertical video

What is the role of the video super-aggregator in the age of AI discovery? And how do service providers including aggregators of third-party services cater to the growing use of mobile screens not only to discover what content to watch, but as a viewing device for the content in its own right.

Decode TV

Sep

8th

2026

06:30

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Partnerships, New Offerings

Bitmovin and Ad Insertion Platform Deploy SGAI Solution for Belgian Broadcaster RTBF

Bitmovin and Ad Insertion Platform (AIP) have announced the first live deployment of AIP’s AdBlendr Server-Guided Ad Insertion (SGAI) solution paired with Bitmovin’s Player, implemented at Belgian public broadcaster RTBF. Technology partners Red Bee Media, Dotscreen, and RMB also contributed to the deployment.

Sports Video Group

Sep

7th

2026

13:11

Emerging Tech, B2B Tag, Digital Transformation Initiatives

RTBF shifts ad monetization to server-guided insertion with Bitmovin, AIP

Belgian public broadcaster RTBF has moved its advertising workflow to server-guided ad insertion, adopting a new system from Bitmovin and Ad Insertion Platform that is designed to improve monetization across live and time-shifted streaming. The deployment replaces RTBF’s legacy client-side ad insertion and server-side ad insertion workflows with a standards-based SGAI system built on HLS Interstitials.

The Desk US

Sep

7th

2026

06:30

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Partnerships, New Offerings

RTBF deploys SGAI ad workflow with Bitmovin and AIP

Belgian public broadcaster RTBF has migrated its streaming advertising workflows to Server-Guided Ad Insertion (SGAI) through a collaboration between Bitmovin and Ad Insertion Platform (AIP) – the first active deploymnt of SGAI on Bitmovin’s player. The deployment combines AIP’s AdBlendr SGAI platform with Bitmovin’s Player and uses HLS Interstitials to deliver ads across RTBF’s live and video-on-demand services.

Decode TV

Sep

4th

2026

01:33

B2B Tag

Best Video API Platforms for Developers: 9 Compared

Key Takeaways A video API platform is really four products sold as one: ingest, processing, delivery, and observability. Vendors differ less on capability than on which of the four they meter separately. The billing unit is the architecture decision.

Gumlet

Sep

3rd

2026

01:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Guided Ad Insertion Live on Bitmovin Player at RTBF

Vienna, 3 September 2026 – Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to deliver the first live deployment of AIP’s AdBlendr Server-Guided Ad Insertion (SGAI) solution paired with Bitmovin’s Player.

Bitmovin

Sep

1st

2026

16:19

Emerging Tech, Artificial Intelligence, New Offerings

Bitmovin enhances streaming intelligence with Amazon Bedrock

The streaming video industry has reached a pivotal moment, with streaming viewership now surpassing traditional broadcast and cable television combined, according to a Gauge report from Nielsen. This unprecedented growth has created a significant challenge: managing and analyzing the massive volume of streaming session data required to deliver quality viewing experiences.

AWS Amazon

Aug

28th

2026

13:05

Emerging Tech, B2B Tag, Digital Transformation Initiatives

The Car Is Becoming a Multi

TL;DR The car is becoming a multi-session streaming environment, not just another connected TV screen. Four or more screens per vehicle can now run concurrently, each potentially its own viewing session, monetization source and user experience profile.

Bitmovin

Aug

28th

2026

11:37

Emerging Tech, Sports Rights Updates, B2B Tag, Events and Conferences

One of the First SGAI Deployments, at FIFA World Cup Scale

TL;DR Server-Guided Ad Insertion (SGAI) evolves traditional per-viewer manifest stitching into a single standard manifest model, where real-time ad decisions are executed dynamically at the moment of playback. A major public broadcaster took that architecture live across every channel for FIFA World Cup 2026, putting it in front of tens of millions of real viewers at a scale few SGAI deployments have ever reached.

Bitmovin

Aug

27th

2026

06:30

Events, Emerging Tech, Big Data/Analytics, Events and Conferences

Industry Insights: How data and automation are changing sports coverage

Sports broadcasts are no longer built around a single program feed. Production teams increasingly need to support alternate versions, digital-first coverage, supplemental content and personalized experiences while keeping the core live production manageable. In part three of this four-part Industry Insights roundtable, broadcast technology leaders examine how automation, IP workflows and shared production resources are helping teams create more outputs from the same event.

NewscastStudio

Jul

31st

2026

09:54

Emerging Tech, B2B Tag, Product Updates

How to Diagnose an Ad Revenue Drop in ChatGPT & Claude

TL;DR Four new ad delivery metrics live today in the Observability solution’s dashboard Two isolate supply problems, two isolate completion problems Ask a question in plain language and the Bitmovin MCP server’s new ad tools return the number directly Bitmovin is live in the ChatGPT Plugin Directory and connectable in Claude as a custom connector Ad revenue can drop for two very different reasons, and one blended revenue number cannot tell them apart.

Bitmovin

Jul

23rd

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences

Bitmovin, Cloudflare recast MoQ as flexible HTTP killer

For the last two years, Media over QUIC (MoQ) has mostly been pitched as the video industry’s answer to sub-second live streaming, as the new protocol kid on the block. However, it has come to Faultline’s attention that the MoQ messaging is starting to mature, just as MoQ demos themselves have recently come of age.

ReThink Technology Research

Bitmovin's customers primarily consist of spectator Sports, entertainment Providers and broadcast television and radio companies. Examples of Bitmovin's customers include Warner Bros. Discovery, National Basketball Association and BBC. Bitmovin has commercial and technical partners like Grass Valley, Amazon Web Services (AWS) and Akamai.

Analysis

Data

Analysis

Data

Bitmovin

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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