News Summary:
On September 10, 2026, Bitmovin announced Encoder Version 3, the latest major release for its VOD and Live Encoders, built on the principle of delivering the best internet picture quality without increasing production, storage, or shipping costs. Earlier the same day, Bitmovin detailed new features within Encoder Version 3, including ultra-low-latency live streaming, support for new HEVC and AV1 codecs, pricing changes, and a server designed to allow AI assistants to query encoding jobs in plain language. The company intends to showcase this update at IBC 2026. Previously, on September 9, 2026, co-CEO Stefan Lederer discussed challenges within the streaming industry during a pre-IBC briefing, clarifying his comments did not directly reflect on Bitmovin’s business. This followed the September 8, 2026, announcement that Bitmovin and Ad Insertion Platform (AIP) completed the first live deployment of AIP’s AdBlendr Server-Guided Ad Insertion (SGAI) solution, integrated with Bitmovin’s Player, for Belgian public broadcaster RTBF. Technology partners Red Bee Media, Dotscreen, and RMB also contributed to this deployment.
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