Muvi

https://www.muvi.com
https://www.linkedin.com/company/muvi-com/

Muvi, a privately owned company headquartered in the US, is a tier 2 media tech buyer. Founded in 2013, the company employs approximately 190 individuals and reported $14.0M in revenue as of 2024. Functioning as a provider of video business systems, it specializes in an OVP solution.

2024 Revenue

Founded

2013

Headcount

187

Headquarters

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

News Summary:

On April 22, 2026, Muvi highlighted its delivery of a React-based architecture for modern OTT TV applications. The company underscored that while content is important, OTT platforms are increasingly judged by the consistency and smoothness of content delivery across devices, particularly through TV apps where the user experience is thoroughly tested.

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Muvi offers 5 products in the media tech and ad tech and services industries. Muvi's product portfolio comprises of video data and analytics, content supply chain, marketer and agency technology, video business systems and video processing and playout.

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Muvi's revenues were less than $25M in 2024. Caretta Research has split Muvi's revenue into 7 different product categories, the largest of which is tV and online video platforms (OVP CMS). For full access to Muvi's revenue breakdown subscribe to Caretta Portal.

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May

1st

2026

06:37

Emerging Tech

How to Build a Whitelabel OTT Platform Without Coding in 2026

Ten years ago, launching a streaming service meant hiring a 20-person engineering team, raising $5 million in infrastructure spend, and spending 18 months before your first subscriber ever hit “play.” In 2026, a solo content creator can launch a fully branded, multi-device streaming service — with subscriptions, ads, live events, and Smart TV apps — in a matter of weeks.

Muvi

Apr

30th

2026

06:40

Emerging Tech, B2B Tag

How to Build Your Own Video Hosting Platform (Without Starting From Scratch)

If you’re searching for how to build your own video hosting platform, chances are you’re not trying to become the next Netflix. You already have a website, app, LMS, or product — and you need reliable video delivery inside it.

Muvi

Apr

29th

2026

23:09

Emerging Tech

Video Hosting vs OTT Platform: What’s the Difference and Which One Do You Need?

If you’ve been looking at ways to distribute your video content and keep seeing both “video hosting” and “OTT platform” come up, you’re not alone. The two terms get used interchangeably in a lot of marketing material — which is part of the problem.

Muvi

Apr

29th

2026

06:01

Artificial Intelligence

How AI is Transforming OTT Personalization in 2026: From Recommendations to Revenue

Three years ago, OTT personalization mostly meant a row of recommendations loosely based on what you watched last week. Behind the scenes, it relied on collaborative filtering — grouping users with similar behavior and serving them similar content.

Muvi

Apr

27th

2026

07:13

Emerging Tech, B2B Tag

What’s New Across Muvi: Features That Make Growth, Monetization, and Platform Control Easier

Not every feature rollout needs to be flashy to be important. Some updates make growth easier. Some remove friction from monetization. Others solve the quieter operational problems teams deal with every day, like unclear analytics, messy draft experiments, limited access controls, or clunky checkout experiences on TV.

Muvi

Apr

24th

2026

07:21

Emerging Tech

From Format to Franchise: How OTT Platforms Scale Global Content Adaptations

When The Traitors debuted on BBC One in 2022, it was an adaptation of a Dutch format built around psychological deception and castle-setting drama. By 2025, the Celebrity Traitors UK finale had drawn 15 million viewers on a 28-day consolidated basis — making it the UK’s most-watched programme of the year.

Muvi

Apr

23rd

2026

07:22

Emerging Tech, B2B Tag

Smart TV Apps in 2026: Why OTT TV Platforms Must Prioritize the TV Experience

The “living room battle” for the big screen has officially shifted from hardware specs to software ecosystems. By 2026, the smart TV apps market is projected to reach over $270 billion, with Android TV alone expected to hold nearly 36% of the market share.

Muvi

Apr

23rd

2026

05:41

AVOD vs SVOD vs FAST: Which Monetization Model Fits Your OTT Business?

Most OTT businesses spend months debating content strategy, app design, and marketing spend — and underestimate a decision that shapes all of them: how they make money. Monetization determines who your audience is, how you acquire them, what your content library needs to look like, and whether your business scales or stalls at 50,000 users.

Muvi

Apr

22nd

2026

07:30

Emerging Tech

Why Modern OTT TV Apps Require a React-Based Architecture (And How Muvi Delivers It)

OTT platforms today are no longer evaluated solely on content—they are judged by how consistently and smoothly that content is delivered across devices. And among all endpoints, TV apps are where this experience is truly tested.

Muvi

Apr

21st

2026

00:40

Emerging Tech, B2B Tag

Encoding Ladders: All You Need to Know for Optimal Video Streaming

Video streaming today is about delivering consistency. A viewer on high-speed Wi-Fi and another on unstable mobile data expect the same thing: instant playback, minimal buffering, and the best possible quality. Behind that seamless experience is a foundational concept most viewers never see: encoding ladders.

Muvi

Apr

20th

2026

20:50

Emerging Tech

What Are Vodcasts: Why Creators and Businesses Are Moving Beyond Audio

Podcasts have become one of the mainstream forms of entertainment and knowledge-driven content consumption. However, with improvements in internet speeds and the increased video consumption trends, consumers are looking for not just hearing their favourite podcasters but also watching them.

Muvi

Apr

20th

2026

07:04

Emerging Tech

Beyond the Antenna: Everything You Need to Know About Broadcast Media

Broadcast media is evolving. What began as radio waves crackling through early receivers is now a hybrid ecosystem of linear TV, cloud playout, video streaming, and OTT platforms. If you’re in media, content, or streaming tech, understanding this evolution isn’t optional—it’s your competitive edge.

Muvi

Muvi's customers primarily consist of search, social, and retail media and broadcast television and radio companies. Examples of Muvi's customers include Atresmedia, Bonnier and MGM.

Example Customers

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Analyst insight reports

The dynamics of localisation

Post-NAB Show 2025 review

The retail media opportunity

Technology investment priorities for TV, 2026-2028

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Analysis

Data

Analysis

Data

Muvi

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Partners

Analyst insight reports