PLAY (Japan)

PLAY (Japan)

PLAY is a privately owned company headquartered in Japan. It is a subsidiary of Nippon Television Holdings and has subsidiaries including Veset and Video Market. Founded in 2019, it operates with an estimated 130 employees and reported $64.8M in revenue as of 2025. Functioning as a tier 2 media tech buyer, the company specializes in video business systems, offering online video platform solutions for both media and enterprise segments.

2025 Revenue

Founded

2019

Headcount

130

Headquarters

Japan

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

12

News Summary:

PLAY, provider of the corporate video distribution platform ULIZA, on February 1, 2026, released a new optional feature that enables direct sharing of video content from ULIZA to various social media platforms, aiming to reduce operational effort for video upload and posting. Previously, on January 5, 2026, the company launched an Android app for ULIZA, supporting the registration and previewing of live streaming videos on smartphones. This followed an update to ULIZA's app/download distribution functions on December 15, 2025, which expanded video playback capabilities. Earlier, on November 24, 2025, ULIZA released a Software Development Kit (SDK) that allows direct video uploads to the ULIZA platform from custom-developed Android applications.

Similar Companies

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PLAY (Japan) offers 6 products in the ad tech and services, pro AV and media tech industries. PLAY (Japan)'s product portfolio comprises of video business systems, content supply chain, conferencing systems and UC, media managed services and marketer and agency technology.
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PLAY (Japan)'s revenues were less than $100M in 2025. Caretta Research has split PLAY (Japan)'s revenue into 6 different product categories, the largest of which is tV and online video platforms (OVP CMS). For full access to PLAY (Japan)'s revenue breakdown subscribe to Caretta Portal.
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PLAY (Japan)'s customers primarily consist of broadcast television and radio and media and TV services companies. Examples of PLAY (Japan)'s customers include Sky Perfect JSAT Group, TV Tokyo Corporation and Nippon Television Network. PLAY (Japan) has suppliers like Bitmovin.

Example Customers

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Example Suppliers

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Example Partners

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