Salesforce
Salesforce is a publicly owned American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, analytics, and application development. Founded in 1999, the company has grown to over 69,800 employees and has an annual revenue of over $1 billion as of 2023. Salesforce's main product is its CRM platform, which enables businesses to manage customer interactions, track sales, and provide customer service. The company also offers a range of other software products and services, including marketing automation, analytics, and application development tools.

2024 Revenue

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Founded

1999

Headcount

69,795

Headquarters

US

Primary Segment

Enterprise and telecoms software

Ownership

Publicly Owned

Deployments

1

News Summary:

In its financial year ending 31 January, Salesforce Australia and New Zealand (A/NZ) reported a substantial 20.6% year-on-year revenue increase to $1.66 billion, with revenue in Australia rising by 18.6% to $1.43 billion. Pentagon Credit Union (PenFed), America's second-largest federal credit union, is expanding its use of Salesforce technology to include generative AI, recognizing the importance of digital experience in customer retention. At Connections 2023, Yeti, a global designer, retailer, and distributor of outdoor products, will demonstrate how it leverages Salesforce technology to connect with customers authentically and personally. Salesforce Australia's research, conducted in partnership with the Australian Retailers Association (ARA), revealed that 83% of ANZ retailers have strong confidence in their ability to close deals despite changing social and economic conditions. The research also highlighted the need for retailers to retrain sellers to navigate rising inflation, supply chain challenges, and regulatory uncertainties.

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Salesforce offers 3 products in the media and telecoms services, ad tech and telecoms tech industries. Salesforce's product portfolio comprises of streaming services, data, targeting and identity and enterprise and telecoms software.
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Salesforce's revenues were $34.9B in 2023. Caretta Research has split Salesforce's revenue into 3 different product categories, the largest of which is enterprise and telecoms CRM, which represents 100% of Salesforce's revenue.
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Salesforce has suppliers like Amazon Web Services (AWS).

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