Salesforce
Salesforce, a publicly owned company founded in 1999 and headquartered in the US, is a provider of enterprise and telecoms software. Its main product is a customer relationship management (CRM) platform. As of 2024, the company employed approximately 69,800 people and generated annual revenues exceeding $1 billion.

2024 Revenue

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Founded

1999

Headcount

69,795

Headquarters

US

Primary Segment

Enterprise and telecoms software

Ownership

Publicly Owned

Deployments

2

News Summary:

On October 1st, 2025, a webinar detailed how El Jannah, a restaurant chain, used Salesforce to undergo a digital transformation, overcoming initial challenges with data quality. A webinar on October 8th, 2025, focused on using agentic AI to improve small and medium-sized businesses. Two webinars on October 21st and 22nd, 2025, respectively, highlighted Agentforce. The October 21st webinar discussed three use cases for Agentforce in loyalty programs. The October 22nd webinar addressed the application of Agentforce for small businesses, emphasizing the use of AI to improve marketing and sales alignment. Salesforce's "Customer Zero" initiative with Agentforce, which improved sales productivity and customer service, involved lessons learned in agent testing, data fidelity, and human-AI partnerships.

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Salesforce offers 4 products in the ad tech, media and telecoms services, enterprise tech and telecoms tech industries. Salesforce's product portfolio comprises of media and TV services, generative AI, marketer and agency technology and enterprise and telecoms software.
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Salesforce's revenues were $37.9B in 2024. Caretta Research has split Salesforce's revenue into 4 different product categories, the largest of which is enterprise and telecoms CRM, which represents 100% of Salesforce's revenue.
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Examples of Salesforce's suppliers include Automattic, Amazon Web Services (AWS) and Criteo.

Example Customers

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Example Suppliers

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Example Partners

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