PGA of Australia is a privately owned, not-for-profit organization headquartered in Australia. Founded in 1911, it employs approximately 230 individuals and primarily focuses on spectator sports. Functioning as a tier 1 media tech buyer, the organization is responsible for overseeing events such as the ISPS HANDA PGA Tour of Australasia, the Australian PGA Championship, the Emirates Australian Open, the World Super 6 Perth, the ISPS HANDA New Zealand Open, and the Fiji International.
On July 1, 2026, Avis Car Rental announced a new two-year partnership with PGA of Australia and Golf Australia, establishing Avis as the official car rental partner for the nation’s premier golf tournaments and initiatives to enhance travel and event experiences. Previously, on April 28, 2026, PGA of Australia highlighted its use of the Webex portfolio, which has transformed its operations by enabling seamless team collaboration from boardrooms to global tournaments. Earlier, on April 16, 2026, The Lakes was named the host of the 2026 BMW Australian PGA Championship as part of an agreement between PGA of Australia and the NSW Government through Destination NSW, marking the event's return to the state for the first time since 1998. This followed the NSW Government's announcement on April 15, 2026, that it partnered with PGA of Australia to secure the championship's historic return to NSW. In February, on February 10, 2026, Husqvarna signed on as an official partner for Australia’s top women’s golf majors, including the 2026 Women’s Australian Open and the 2026 Australian WPGA Championship.
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PGA of Australia offers 2 products in the media and telecoms services and sports industries. PGA of Australia's product portfolio comprises of golf and media and TV services.
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Examples of PGA of Australia's suppliers include JAM TV and Gravity Media.
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PGA of Australia sells broadcasting rights of its golf competitions to 7 companies globally, covering 3 countries. PGA of Australia's rights holders include Sky Group.
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