Nine is a publicly owned Australian media group founded in 2006. It operates the Nine Network, along with a portfolio of digital and print media assets. The company, which employs approximately 3,420 people and is headquartered in Australia, resulted from a merger with Fairfax Media and a subsequent renaming from its previous iteration, Publishing and Broadcasting Limited (PBL). In 2020, Nine's revenue was less than $1 billion. Its primary business is broadcast television and radio.
Nine reports that 57% of its audience feels financially comfortable, a 13 percentage point increase over the last six months. Conversely, 29% report managing financially, and 14% feel financial pressure, both figures lower than six months prior. Nine Radio also introduced a new broadcast sync feature to its 2GB, 4BC, 3AW, and 6PR apps, offering synchronized commentary during AFL and NRL coverage.
Nine offers 2 products in the media and telecoms services industry. Nine's product portfolio comprises of broadcast television and radio and media and TV services.
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Nine's revenues were $507.8M in 2023. Caretta Research has split Nine's revenue into 3 different product categories, the largest of which is linear (national channel groups), which represents 50% of Nine's revenue.
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Nine currently holds 41 broadcasting rights for sports competitions including golf, motorsports, rugby union, cricket, ice hockey, tennis, rugby league, basketball, aquatics and swimming, horse racing, soccer | association football and multi-sport.
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