Nine

http://www.nineforbrands.com.au
https://www.linkedin.com/company/nine-entertainment-co./

Nine, a publicly owned company headquartered in Australia, is an Australian broadcast and media group founded in 2006, employing approximately 3420 individuals. It reported $539.7M in revenue as of 2023. As a tier 1 media tech buyer, the company specializes in broadcast television and radio. The company operates the Nine Network alongside various digital and print media assets. It was previously known as Publishing and Broadcasting Limited (PBL), a name changed following its merger with Fairfax Media.

2020 Revenue

Founded

2006

Headcount

3,414

Headquarters

Australia

Primary Segment

Broadcast television and radio

Ownership

Publicly Owned

News Summary:

On April 22, 2026, the 9Network announced comprehensive live coverage for Anzac Day, committing to broadcasts from Gallipoli, Villers-Bretonneux, and local Dawn Services across Australia. Earlier that day, Nine Publishing’s Managing Director Tory Maguire joined industry leaders to discuss the current media landscape, highlighting the irony of abundant information amid scarce certainty. Also on April 22, Nine Radio reported strong results in GfK Survey 2, securing the No.1 station in both Sydney and Melbourne, winning breakfast in both cities, and posting significant audience gains nationwide. Previously, on April 21, Nine formed a partnership with the National Basketball League (NBL), positioning itself as the home of free hoops from 2026 and bringing the professional basketball league to the current No.1 ranked network. This followed the 2026 Nine Telethon on April 19, which raised an extraordinary $12,394,630 for Mater Little Miracles, surpassing its $10 million target.

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Nine offers 2 products in the media and telecoms services industry. Nine's product portfolio comprises of broadcast television and radio and media and TV services.

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Nine's revenues were $522.6M in 2023. Caretta Research has split Nine's revenue into 3 different product categories, the largest of which is linear (thematic channel groups), which represents 48% of Nine's revenue.

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Apr

30th

2026

13:00

B2B Tag

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Nine for Brands

Apr

29th

2026

20:30

B2B Tag

The Verification Layer: Why Trusted News Is a Brand's Greatest Superpower - Nine for Brands

The digital landscape is currently facing a crisis of credibility. As misinformation rises and deepfakes become indistinguishable from reality, the "News Effect" has shifted. It is no longer just about information delivery; it is about authentication.

Nine for Brands

Apr

29th

2026

13:00

B2B Tag

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Nine for Brands

Apr

26th

2026

13:00

B2B Tag

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Nine for Brands

Apr

22nd

2026

19:41

B2B Tag

Nine Honours Anzac Day with Comprehensive Live Coverage Across the Nation

This ANZAC Day, 9News and Weekend Today will present a comprehensive day of reflection, remembrance, and live coverage, uniting Australians to commemorate the service and sacrifice of our diggers. From the hallowed grounds of Gallipoli and Villers-Bretonneux to the solemnity of local Dawn Services in our capital cities, 9Network is committed to bringing the spirit of ANZAC Day directly to living rooms across the nation.

Nine for Brands

Apr

22nd

2026

19:18

B2B Tag

State of the Nation: Trust, Truth, and the Mental Dividend

The current media landscape presents a striking irony: while information is more abundant than ever, certainty has never felt scarcer. Earlier this week, Nine Publishing’s Managing Director, Tory Maguire joined industry leaders to unpack the state of the nation, and the critical forces shaping our nation’s future.

Nine for Brands

Apr

22nd

2026

18:13

B2B Tag

Nine Radio No.1 in Sydney & Melbourne; No.1 Breakfast Sydney & Melbourne; Audiences Surging Across the Country

TOTAL RADIO Nine Radio has delivered a resounding result in GfK Survey 2, claiming the No.1 station in both Sydney and Melbourne, winning breakfast in both cities, and posting significant audience gains right across the country.

Nine for Brands

Apr

21st

2026

17:49

B2B Tag

Nine and the NBL Unite to Become Australia's Home of Free

Nine and the National Basketball League (NBL) will join forces to become the home of free hoops from 2026, in a transformative partnership that brings the pre-eminent Australian men’s professional basketball league onto the current No.1 ranked network in the nation.

Nine for Brands

Apr

19th

2026

19:03

Funding Activities, Events, B2B Tag

2026 Nine Telethon Raises $12,394,630 for Mater Little Miracles

The 2026 Nine Telethon has once again proven the power of community, raising an extraordinary total of $12,394,630 for Mater Little Miracles and soaring past the $10 million target. The incredible generosity of Queenslanders shone through on Saturday night as thousands pledged their support to the critical care provided by Mater’s dedicated clinical teams.

Nine for Brands

Apr

16th

2026

13:00

B2B Tag

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Nine for Brands

Apr

15th

2026

17:13

Partnerships and Alliances, Sports Rights Updates, B2B Tag

Nine Group Wins Netball Rights, Building The Home of Australia's Biggest Participation Sports and Women's Sport

FIVE-YEAR DEAL DELIVERS BIGGEST FREE-TO-AIR FOOTPRINT IN NETBALL HISTORY Nine Group has announced a new five-year partnership with Netball Australia, securing all broadcast and streaming rights to Suncorp Super Netball, all Australian Diamonds matches and the Netball World Cup Sydney 2027, from 1 January 2027.

Nine for Brands

Apr

15th

2026

14:00

Sports Rights Updates, B2B Tag

Netball returns to free-to-air TV as new broadcaster revealed

Nine Entertainment Co has won the broadcast and streaming rights for Australian netball until the end of 2031 as the sport comes out from behind a paywall for the first time in five years. The deal with Netball Australia gives Nine, owner of this masthead, access to all Australian Diamonds matches, the Super Netball competition and next year’s World Cup in Sydney, where the Diamonds will defend their title on home soil.

The Sydney Morning Herald

Examples of Nine's suppliers include Avid, Black Box and Associated Press.

Example Suppliers

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Nine currently holds 46 broadcasting rights for sports competitions including tennis, rugby league, ice hockey, aquatics and swimming, rugby union, netball, cricket, golf, ironman (surf lifesaving), basketball, motorsports, multi-sport, soccer | association football, horse racing and winter sports.