NSW Rugby League, also known as New South Wales Rugby League, is a privately owned organization headquartered in Australia. Founded in 1907, the organization employs approximately 130 individuals and reported $7.0M in revenue as of 2023. It functions as a tier 3 media tech buyer. The company operates as the governing body for Rugby League in New South Wales and is a member of the Australian Rugby League Commission. Historically known as the New South Wales Rugby Football League (NSWRFL) until 1984, the NSWRL ran Sydney's, then New South Wales', and eventually Australia's top-level rugby league club competition from 1908 to 1994. It directly administers competitions including The Knock-On Effect NSW Cup, Harvey Norman NSW Women's Premiership, Ron Massey Cup, Sydney Shield, Jersey Flegg Cup, UNE Harold Matthews Cup, UNE SG Ball Cup, SLE Laurie Daley Cup, SLE Andrew Johns Cup, and Harvey Norman Tarsha Gale Cup, contributing to the development of male and female Rugby League talent. The NSWRL also manages the Brydens Lawyers NSW Blues and the Harvey Norman Sky Blues.
On April 23, 2026, the NSW Rugby League Board appointed former captain Boyd Cordner, 33, as an assistant coach for the 2026 Westpac NSW Blues. Cordner, who served as a Blue Shirt trainer for the team in 2024-25, replaces Dean Young, who stepped down to focus on his new role as St George Illawarra Dragons NRL Interim Head Coach. Earlier in April, the NSWRL announced the second round of its Infrastructure Investment Fund would open in May to provide financial assistance for community clubs to upgrade their facilities. In February 2026, NSW Rugby League reinforced its commitment to grassroots Rugby League by delivering almost $3 million in direct support to community clubs, which included returning over $1 million in licensing revenue directly for the first time. This followed the recognition of True Blue Mark Hughes and the Honourable Geoff Bellew AM SC in the 2026 Australia Day Honours List on January 25. The organization also wrapped up its 2025 Regional Roadshow campaign between November 4-6, 2025, in Coffs Harbour and Grafton, where True Blues Brett Kimmorley, Andrew Ryan, and Kylie Hilder participated in "The Knock-On Effect" campaign, a Transport for NSW partnership promoting safe driving.
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NSW Rugby League offers 2 products in the sports and media and telecoms services industries. NSW Rugby League's product portfolio comprises of media and TV services and contact sports.
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NSW Rugby League's revenues were less than $10M in 2023. Caretta Research has split NSW Rugby League's revenue into 2 different product categories, the largest of which is rugby League. For full access to NSW Rugby League's revenue breakdown subscribe to Caretta Portal.
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NSW Rugby League sells broadcasting rights of its rugby League competitions globally. NSW Rugby League currently holds broadcasting rights for sports competitions including rugby league.
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