Visionular is a Privately Owned company headquartered in the US. Founded in 2018, it employs approximately 100 people and reported $11.1M in revenue as of 2023. The company specializes in video processing and playout, providing software focused on video encoding and image processing technology.
Visionular explored how artificial intelligence is moving beyond experimentation into daily broadcast and media operations, examining where AI delivers practical value across production, post-editorial, and distribution workflows in the first part of its "Industry Insights" roundtable series on March 12, 2026. Previously, on December 4, 2025, the company highlighted the significant adoption of AV1 across major streaming platforms, noting that by 2025, services like YouTube and Meta widely deployed AV1 to cut bandwidth and enhance quality, with YouTube accounting for over 75% of total view time and Meta over 70% of global video traffic using the codec. This followed publications on October 22, 2025, detailing x264 versus AV1 real-time test results, Visionular Codec Core Optimizations, and an analysis of libaom Coding Tools.
Visionular offers 4 products in the enterprise tech and media tech industries. Visionular's product portfolio comprises of generative AI and video processing and playout.
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Visionular's revenues were less than $25M in 2023. Caretta Research has split Visionular's revenue into 2 different product categories, the largest of which is file-based encoding, ABR and packaging. For full access to Visionular's revenue breakdown subscribe to Caretta Portal.
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Visionular's customers primarily consist of search, social, and retail media, internet Publishing and media and TV services companies. Examples of Visionular's customers include ShareChat, Pinterest and Rakuten Viki. Visionular has commercial and technical partners like Baidu, Hudl and Agora.
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