Roblox, a privately owned company headquartered in the US, was founded in 2004 and operates as a tier 1 media tech buyer. With approximately 7,430 employees, the company specializes in software development, providing a gaming platform where users can create as well as play videogames.
On April 2, 2026, the Philippine Cybercrime Investigation and Coordinating Center (CICC) explored linking Roblox accounts in the Philippines to the national ID system (PhilSys) amidst increasing concerns about child safety on the platform. Previously, on April 1, Roblox announced structural changes to its advertising ecosystem, acknowledging its role as a significant platform for brands, having accounted for 65% of all branded activations in virtual worlds in 2025. Also on April 1, the company expanded its social features, rebranding "Connections" to "Friends" and "Trusted Connections" to "Trusted Friends," enabling connected parents to automatically become their child’s Trusted Friend for shared chat and gameplay. This followed reports on April 1 of an 11-year-old Indonesian expressing fear of losing access to Roblox, a popular platform for adventure and car racing games, under a potential social media ban. Earlier on April 1, the Philippine government, through the CICC, demanded Roblox open a local office in the country to avoid a ban, citing improved coordination on child safety as the primary reason, with tax purposes being secondary.
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