Roblox, a privately owned company headquartered in the US, was founded in 2004 and operates as a tier 1 media tech buyer. With approximately 7,430 employees, the company specializes in software development, providing a gaming platform where users can create as well as play videogames.
Roblox reportedly recorded 10 billion monthly hours played in 2025, exceeding the combined totals for Steam and PlayStation, according to news published on February 21, 2026. Earlier on February 21, a report titled "The State of Video Gaming in 2026" by analyst Matthew Ball stated that Roblox currently has more active players than Steam, PlayStation, and Fortnite combined. This report also indicated that the platform accounted for 67% of the video game industry’s growth in 2025. These assessments follow a February 20 report, also citing analyst Matthew Ball, which detailed that players spent approximately 10.25 billion monthly hours in Roblox throughout 2025, a figure that surpassed the combined engagement of Steam, PlayStation, and Fortnite. The report from Ball offered concrete terms to describe Roblox's prominence in 2025.