Infillion

Infillion

https://infillion.com
https://www.linkedin.com/company/infilliontech/

Infillion is a privately held digital advertising technology company founded in 2008 and headquartered in the United States. The company specializes in providing full-service media solutions for agencies and brands. Infillion was formed through the merger of location data company Gimbal, CTV ad platform TrueX, and OOH company InStadium. The company offers a range of services, including real-time bidding (RTB) and programmatic advertising, as well as data-driven insights and analytics. Infillion has a team of approximately 180 employees.

Revenue

Founded

2008

Headcount

176

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

1

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Infillion offers 5 products in the ad tech industry. Infillion's product portfolio comprises of RTB and programmatic, marketer and agency technology and ad measurement and verification.

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Dec

19th

2024

16:49

Management Changes

Infillion Expands Sales Leadership With CTV Pioneers Jeff Zito and Collin Korab

Seasoned Adtech and CTV Leaders Bring Expertise to Infillion's Client Partnerships Team Infillion , a full-service media platform that helps advertisers elevate their media plans with cookieless data, advanced formats, and guaranteed attention, is pleased to announce the appointments of Jeff Zito as Senior Vice President, Client Partnerships and Collin Korab, Vice President, Client Partnerships to lead the company's sales efforts in the Central Region.

Big News Network

Dec

19th

2024

11:00

Management Changes, Caretta Research_Monitor Company

Infillion Expands Sales Leadership With CTV Pioneers Jeff Zito and Collin Korab

Infillion , a full-service media platform that helps advertisers elevate their media plans with cookieless data, advanced formats, and guaranteed attention, is pleased to announce the appointments of Jeff Zito as Senior Vice President, Client Partnerships and Collin Korab, Vice President, Client Partnerships to lead the company's sales efforts in the Central Region. ■

Dec

12th

2024

18:30

Caretta Research_Monitor Company

Taking Super Bowl Ads Beyond The TV Screen

Super Bowl Sunday isn’t just about the game — it’s a multi-screen experience. While fans cheer on their favorite teams, they’re also glued to their phones, consuming highlights, placing sports bets, looking up recipes for game-day snacks, texting friends, and engaging on social media.

Dec

9th

2024

22:13

Caretta Research_Monitor Company

How Infillion Transformed Compliance Training with Ethena

In this edition of How We Tackle People Stuff, Ethena’s Chief People Officer, Melanie Naranjo, sat down with Stefanie Burton, People Operations Director at Infillion, to explore how Infillion leverages Ethena’s training platform to streamline compliance, engage employees, and prepare for future growth.

Nov

19th

2024

21:04

The campaign utilized Infillion’s TrueX ads to create the ideal ad format for Porsche’s audience personas who are streaming-first consumers averse to heavy ad loads. The interactive canvas allows viewers to access in-depth information about the Cayenne without leaving the ad, a crucial asset for brand consideration.

Nov

17th

2024

18:30

Live Price Check: Making Last-Minute Holiday Shopping Easy

The average American consumer will spend a record $902 on their holiday shopping this season — and it’s likely that they’ve already begun. More consumers than ever — nearly half (45%) — planned to start shopping in November this year, taking advantage of early sales promotions, avoiding last-minute crowds and stress, and spreading their budgets as far as they’ll go.

Nov

14th

2024

18:30

Your Customers Want Gift Cards for the Holidays. Why Not Advertise Them?

When was the last time you saw a major retailer advertising gift cards as a great holiday present? You probably had to think about that one. Giving someone a gift card for Christmas or Hanukkah, after all, is seen as a cop-out or even a social faux-pas.

Oct

29th

2024

18:30

Q&A: Why Supporting Diverse-Owned Media Is Part Of A Great Multicultural Strategy

Q: Campaigns that target diverse-owned media are often considered to be tests or experiments. What’s your best advice for ensuring that they last? A: The first step is designing and investing in tests that matter to a return on investment.

Oct

23rd

2024

18:30

Q&A: How Interactive Language Toggles Can Add New Flavor To Bilingual Ads

Q: What tech challenges had to be overcome to make it work? A: We had to pay close attention to ensuring that the technology could toggling between two audio and video assets at the exact timestamp that the user hit the toggle button, eliminating any visible lag or content shifting effect.

Oct

21st

2024

18:30

Q&A: The Nuances Of Marketing To Asian-American Audiences

Q: Marketers used to think pretty much exclusively about Black and Hispanic audiences when they thought about multicultural marketing. Was there a turning point when they began to address and cater to Asian/AAPI audiences as well? What made this happen? A: First, it’s important to understand why marketers often excluded us.

Oct

15th

2024

18:30

Artificial Intelligence

Revisiting The Ad Industry’s Favorite Ghost Story: Subliminal Messaging

Let’s backtrack a bit. Subliminal advertising was a hot potato the minute it first surfaced in the late 1950s. With consumers uncomfortable with the idea they were being influenced subconsciously by marketers, advertising and manipulation became synonymous in the public’s mind.

Oct

14th

2024

18:30

ESG, Artificial Intelligence

Consumers Have Infinite Media Choices. Why Don’t Advertisers?

There’s a famous old saying in our industry that says, “Half my advertising spend is wasted; the trouble is, I don’t know which half.” It’s typically attributed to one of a handful of midcentury advertising titans – but fittingly, it’s unclear who actually said it, if anyone ever did.

Infillion has customers like Chicken Soup for the Soul Entertainment. Infillion has partners like Innovid.

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