Infillion is a privately owned US-based digital advertising technology company founded in 2008. Employing approximately 180 people, it provides full-service media solutions to agencies and brands. The company's offerings are centered on marketer and agency technology and resulted from a merger of Gimbal (location data), TrueX (connected TV advertising), and InStadium (out-of-home advertising). In 2023, Infillion's revenue was less than $10 million.
Retail media's evolution from a simple point-of-purchase search strategy to a complex channel encompassing brand building, performance accountability, and shopper marketing outcomes is noted. The growth of the electrolytes market, projected to exceed $64 billion in the next decade, is highlighted, along with a campaign focusing on reaching consumers with new summer flavors. A shift in fashion demand is observed, with increased interest in broader size ranges and styles reflecting evolving consumer confidence and comfort, linked to changes experienced through GLP-1 treatment. Finally, the importance of the Spanish-speaking anime-watching audience as a key consumer demographic is emphasized.
Infillion offers 5 products in the ad tech industry. Infillion's product portfolio comprises of ad measurement and verification, RTB and programmatic and marketer and agency technology.
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Infillion's revenues were less than $50M in 2023. Caretta Research has split Infillion's revenue into 4 different product categories, the largest of which is customer engagement platforms. For full access to Infillion's revenue breakdown subscribe to Caretta Portal.
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