Infillion

Infillion

https://infillion.com
https://www.linkedin.com/company/infilliontech/

Infillion, a privately owned company headquartered in the US, was founded in 2008 and operates with approximately 180 employees. The company specializes in providing Advertising Services, offering full-service media solutions for agencies and brands. Infillion was formed through the merger of location data company Gimbal, CTV ad platform TrueX, and out-of-home (OOH) company InStadium.

Revenue

Founded

2008

Headcount

176

Headquarters

US

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

On March 10, 2026, Infillion highlighted that artificial intelligence is reshaping digital advertising, noting that as more execution automates, the advantage shifts to proprietary data. Previously, on March 3, Infillion powered Walmart Connect Mexico with its white-labeled MediaMath technology, introducing enhanced omnichannel audience activation and measurement that extends advertiser visibility to include in-store sales. This follows Infillion’s acquisition of veteran purchase intelligence company Catalina, announced on February 25. The move underscores the increasing value of shopper data, which provides insight into products consumers buy in stores. Financial terms for the Catalina acquisition were not disclosed. Infillion, headquartered in New York City, acquired MediaMath in 2023 and has integrated technology from Disney's TrueX, Gimbal, and Drawbridge to build an advanced media buying platform featuring proprietary AI automation.

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Infillion offers 5 products in the ad tech and services industry. Infillion's product portfolio comprises of ad measurement and verification, marketer and agency technology and RTB and programmatic.

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Infillion's revenues were less than $50M in 2023. Caretta Research has split Infillion's revenue into 4 different product categories, the largest of which is customer engagement platforms. For full access to Infillion's revenue breakdown subscribe to Caretta Portal.

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Mar

18th

2026

16:43

Emerging Tech, B2B Tag

The Political Text Message Apocalypse Is Here

For the better part of a decade, text messaging has been one of the most reliable tools in political campaigning. Fundraising appeals, get-out-the-vote reminders, event invitations, rapid-response messaging — all of it delivered directly to a voter’s pocket with near-guaranteed visibility.

Mar

10th

2026

14:56

Big Data/Analytics, Artificial Intelligence, B2B Tag

When AI Levels the Playing Field, Proprietary Data Wins

Artificial intelligence is reshaping digital advertising, but not always in the ways people expected. As more of the execution layer becomes automated – from bidding and pacing to audience modeling and in-flight optimization – the real advantage shifts upstream.

Mar

3rd

2026

12:27

Big Data/Analytics

Walmart Connect Mexico

Historically, many brands have lacked the infrastructure to connect digital media exposure to in-store sales. As a result, a significant portion of media impact has remained unmeasured—creating blind spots in optimization and budget decisions. Walmart Connect Mexico, powered by Infillion’s white-labeled MediaMath technology, introduced enhanced omnichannel audience activation and measurement – extending advertiser visibility beyond e-commerce to include in-store (POS) sales.

Feb

27th

2026

11:25

Emerging Tech, B2B Tag

Feeding A DSP With Shopper Data

Getting the rundown on the products people buy in stores has long been a valuable data business. It’s spawned companies like Catalina, IRI, Circana, NCS, SPINS and more. And, often, the value of this data increases when it’s nested within a larger company.

Feb

27th

2026

05:55

Partnerships and Alliances, New Offerings, Artificial Intelligence, B2B Tag

MarTech360’S Weekly News Roundup With Talkdesk, Crescendo, TapClicks, Treasure Data, Upland Software, Adobe And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Feb

25th

2026

18:30

Big Data/Analytics

Shopper Data Firm Catalina Becomes Part of Infillion

US-based ad platform Infillion, the company that bought MediaMath in 2023, has announced the acquisition of veteran purchase intelligence company Catalina. Financial terms were not disclosed. Infillion, headquartered in New York City, has integrated technology from Disney's TrueX, Gimbal, Drawbridge and MediaMath, to offer an advanced media buying platform now featuring proprietary AI automation.

Feb

25th

2026

03:43

Big Data/Analytics, B2B Tag

Infillion Announces Acquisition of Catalina

What to Read Next AdCellerant Partners with Yext to Strengthen Brand Visibility Solutions WPP, Adobe Expand Partnership to Power AI-Driven Marketing Transformation Typewise Introduces AI Supervisor Engine Ogury Expands Persona-Based Advertising to CTV Infillion Announces Acquisition of Catalina Infillion, the composable advertising platform purpose-built for agentic media execution, has announced the acquisition of Catalina, a company in deterministic purchase intelligence.

Feb

23rd

2026

23:30

Retail media gets SKU-level attribution boost from Infillion-Catalina deal

The news: Infillion acquired Catalina, gaining access to verified purchase data covering 130 million US households, more than 400 million shopper IDs, and 70 major retail banners, per a press release. The deal gives Infillion's ad platform direct access to $600 billion in annual consumer spending data and 11 billion yearly shopping trips.

Feb

23rd

2026

18:30

Emerging Tech, B2B Tag

Catalina Is Sold: What Will It Mean For You?

For decades, Catalina has been known as the company whose paper coupons print at the checkout alongside your receipt. As digital coupons began to overtake paper in popularity, the company has been working to adapt to a more digital future – all while navigating financial challenges in the form of a couple of bankruptcies in recent years.

Coupons In The News

Feb

23rd

2026

14:26

Emerging Tech, B2B Tag

Infillion buys Catalina to lock in $600B in annual purchase data

Infillion today announced the acquisition of Catalina, the company that pioneered purchase-driven marketing in 1983 and built what the press release describes as the only deterministic purchase intelligence network of its kind. The deal, disclosed on February 23, 2026, hands Infillion exclusive control over a data asset covering 130 million U.S. households, seventy major retail banners, and $600 billion in annual consumer spending.

Feb

23rd

2026

09:30

Emerging Tech, B2B Tag

Infillion Acquires Catalina, One of the World's Largest Sources of Deterministic Purchase Data

Acquisition makes $600 billion in annual consumer spending exclusive to Infillion’s composable agent-ready advertising platform Infillion, the first composable advertising platform purpose-built for agentic media execution, today announced the acquisition of Catalina, the pioneer in deterministic purchase intelligence.

Feb

19th

2026

08:30

Emerging Tech, B2B Tag

Infillion Is Making Interactive Advertising Easier for Publishers

Publishers face a constant tension: they want to maximize revenue opportunities while keeping operational complexity to a minimum. Too often, new ad products require additional integrations, SDK implementations, and ongoing maintenance, turning promising revenue streams into more trouble than they’re worth.

Infillion has customers like Chicken Soup for the Soul Entertainment. Infillion has partners like Innovid.

Example Customers

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Example Partners

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Analyst insight reports

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