News Summary:
On April 22, 2026, Infillion published "The DSP Conversation Has Changed. Here's How to Lead It," highlighting that its 2024 guide, "12 Questions You Should Ask Your Demand Side Platform," became one of its most downloaded resources. Previously, on April 20, Infillion released "Is Your DSP Built for the Way Media Buying Is Changing?," examining how artificial intelligence, complex pricing models, and data ownership are reshaping media buying and distinguishing between platforms architected for agentic execution versus those with retrofitted AI. On April 15, Infillion also analyzed trends in healthcare advertising with "Healthcare and the Coming Longevity Boom," citing Super Bowl LX as a moment longevity entered mainstream advertising. Earlier, on March 18, Infillion published "The Political Text Message Apocalypse Is Here," reviewing text messaging's past decade as a reliable tool in political campaigning for fundraising, get-out-the-vote reminders, and event invitations. This followed its March 10 analysis, "When AI Levels the Playing Field Proprietary Data Wins," in which Infillion argued that as AI automates the execution layer in digital advertising, the strategic advantage shifts to proprietary data.
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