Infillion

Infillion

https://infillion.com
https://www.linkedin.com/company/infilliontech/

Infillion is a Privately Owned company headquartered in the United States. Founded in 2008, it employs approximately 180 individuals and focuses on marketer and agency technology. The company specializes in full-service media solutions for agencies and brands, and was created after the merger of location data company Gimbal, CTV ad platform TrueX, and OOH company InStadium.

2024 Revenue

Founded

2008

Headcount

188

Headquarters

United States

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

On July 14, 2026, Infillion highlighted its work with Adwerx, which faced the challenge of transitioning its programmatic buying stack under a compressed timeline. Adwerx, which runs hyper-local digital ad campaigns for real estate agents and mortgage professionals across the U.S. and Canada, needed to avoid disrupting its tens of thousands of concurrent campaigns or impacting performance, where even small inefficiencies compound quickly. Earlier, on June 9, 2026, Infillion secured eight awards at the 2026 Internet Advertising Competition (IACs), including a best-in-show nod for one of its seven winning campaigns.

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Infillion offers 5 products in the ad tech and services industry. Infillion's product portfolio comprises of marketer and agency technology, RTB and programmatic and ad measurement and verification.

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Caretta Research has split Infillion's revenue into 4 different product categories, the largest of which is customer engagement platforms. For full access to Infillion's revenue breakdown subscribe to Caretta Portal.

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Jul

21st

2026

11:10

Marketing and Promotional Activities

PMP 201: Breaking PMP Myths

See part 1 of our PMP series here. PMPs are the ad world’s topic du jour, and it’s easy to understand why. Buyers get curated inventory, sellers get a better price, and everyone wins. That makes it an easy magnet for attention on all sides.

Jul

14th

2026

12:15

Emerging Tech, Marketing and Promotional Activities

Adwerx runs hyper-local digital ad campaigns for real estate agents and mortgage professionals across the U.S. and Canada. The platform supports tens of thousands of concurrent campaigns, each tied to a specific local market with its own audience list and budget. Adwerx needed to transition its programmatic buying stack under a compressed timeline without disrupting active campaigns or impacting performance. At their scale, even small inefficiencies compound quickly.

Jun

9th

2026

13:53

Infillion Wins Big at the 2026 IACs

This year’s slate of Internet Advertising Competition (IAC) awards was recently announced, and we’re thrilled to report that Infillion had a big day. Seven of our campaigns won this year, including one that took home a best-in-show nod, for a total of eight awards.

May

26th

2026

13:47

Emerging Tech, B2B Tag

Health Advertisers Don't Need More Data. They Need Better Infrastructure.

The next era of health advertising will be defined by infrastructure, not workarounds. Privacy-safe audiences activated before diagnosis. Premium supply connected to closed-loop measurement. Intelligence that compounds across the patient journey instead of fragmenting across it.

May

19th

2026

15:07

Agnostic by Architecture

A media buyer sits down on a Monday to launch a campaign. She has a LiveRamp audience she spent six months building. A contextual partner her strategy team prefers. A custom optimization agent her agency has been developing for a year.

May

12th

2026

09:46

Emerging Tech, Artificial Intelligence, B2B Tag

The Infillion Brain: Optimizing Every Impression Before You Spend a Dollar

The whole point of programmatic advertising is efficiency. It’s smarter, faster, and data-driven. But most platforms still optimize the same way: observe performance, then adjust accordingly. The Infillion Brain flips that process, analyzing 60+ signals per impression before any budget is even committed, so every bid is informed by what is likely to succeed.

May

5th

2026

15:17

Events, Artificial Intelligence, B2B Tag

POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible.

May

1st

2026

18:13

Artificial Intelligence, B2B Tag

Infillion tells DSP buyers what questions they are afraid to ask

Infillion this week published a guide titled "15 Questions You Should Ask Your DSP for the Agentic Era," directed at media buyers who are evaluating or re-evaluating their demand-side platform partnerships as artificial intelligence takes on a larger role in programmatic campaign management.

Apr

29th

2026

11:08

Catalina Shopping Basket Index Tracks Q1 2026 Price Trends

Stability Returns to the Grocery Aisle in Q1 2026, Catalina Shopping Basket Index Shows The overall rate of grocery inflation reached a point of relative stability in the first quarter of 2026 (Q1 2026), according to Catalina’s robust, real-time Shopper Intelligence Platform.

Apr

22nd

2026

13:50

Artificial Intelligence, B2B Tag

The DSP Conversation Has Changed. Here's How to Lead It.

In 2024, we published 12 Questions You Should Ask Your Demand Side Platform to help brands and agencies better evaluate the DSP landscape, and it became one of our most downloaded resources. A lot has changed since then.

Apr

20th

2026

16:10

Is Your DSP Built for the Way Media Buying Is Changing?

The infrastructure conversation has changed. Here’s the framework to lead it. AI is reshaping how campaigns get planned, bought, and optimized. Pricing models are more complex. Data ownership is murkier than it looks. And the difference between a platform architected for agentic execution and one that retrofitted AI onto a legacy system isn’t always obvious in a demo.

Apr

15th

2026

13:40

Healthcare and the Coming Longevity Boom

What the “Wellness Bowl” Tells Advertisers About Where Health Marketing Is Headed Super Bowl LX wasn’t just the Seahawks’ night. It was the moment longevity went mainstream in advertising.

Infillion has customers like Chicken Soup for the Soul Entertainment. Infillion has partners like Innovid.

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Analyst insight reports

Road to super-aggregation

How AI is impacting media jobs

New formats, new devices

The retail media opportunity

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