Infillion

Infillion

https://infillion.com
https://www.linkedin.com/company/infilliontech/

Infillion is a Privately Owned company headquartered in the United States. Founded in 2008, it employs approximately 180 individuals and focuses on marketer and agency technology. The company specializes in full-service media solutions for agencies and brands, and was created after the merger of location data company Gimbal, CTV ad platform TrueX, and OOH company InStadium.

2024 Revenue

Founded

2008

Headcount

188

Headquarters

United States

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

On August 31, 2026, Infillion launched Infinite Video, a platform designed to connect its TrueX CTV, OLV, and interactive video offerings through a unified data and identity layer. This initiative aims to replace fragmented buying infrastructure in the digital video advertising market, which accounts for over 60% of U.S. TV and video ad spend, valued at $81.9 billion this year. Earlier, on August 3, 2026, Walmart Connect Mexico integrated self-service brand lift studies into its advertising platform, utilizing Infillion’s MediaMath DSP technology. This addition enables advertisers to assess campaign influence on brand perception and future purchasing decisions, complementing existing data on consumer buying patterns.

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Infillion offers 5 products in the ad tech and services industry. Infillion's product portfolio comprises of RTB and programmatic, marketer and agency technology and ad measurement and verification.

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Infillion's revenues were less than $100M in 2024. Caretta Research has split Infillion's revenue into 4 different product categories, the largest of which is customer engagement platforms. For full access to Infillion's revenue breakdown subscribe to Caretta Portal.

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Sep

14th

2026

15:35

Store Conversion Is Retail Media's Next Optimization Signal

Retail media has long held a data advantage over most other advertising channels. Purchase signals, household-level transaction history, SKU-level behavior – the raw material for precision targeting has always existed within the channel. What’s taken longer to build is the infrastructure to put that data to work to not only measure performance, but to enhance it.

Aug

31st

2026

13:03

New Offerings, Emerging Tech, Marketing and Promotional Activities, New Offerings

Infillion Launches Infinite Video, Connecting Infillion TrueX, CTV, OLV, and Interactive Video Through One Data and Identity Layer

As digital video claims more than 60% of U.S. TV and video ad spend, Infillion replaces fragmented buying infrastructure with one platform that connects attention to action across every screen. NEW YORK, NY / ACCESS Newswire / August 31, 2026 / Digital video now accounts for more than 60% of U.S. TV and video advertising spend, a market worth $81.9 billion this year.

The Joplin Globe

Aug

18th

2026

16:08

Emerging Tech, B2B Tag, New Offerings

The Solution to Fragmented Video Buying

US adults spent nearly seven hours a day watching video in 2025, with more than half of that time on digital channels and formats (eMarketer). Audiences are not choosing between screens. They are moving across all of them, fluidly, continuously, in ways that no single format can capture alone.

Aug

3rd

2026

13:34

B2B Tag, New Offerings, Partnerships

Walmart Connect Mexico Brings Self

Walmart Connect Mexico is adding self-service brand lift studies to its advertising platform, powered by Infillion’s MediaMath DSP technology. Advertisers can now understand not only what consumers buy, but how campaigns influence brand perception and future purchase decisions.

Jul

21st

2026

11:10

Marketing and Promotional Activities

PMP 201: Breaking PMP Myths

See part 1 of our PMP series here. PMPs are the ad world’s topic du jour, and it’s easy to understand why. Buyers get curated inventory, sellers get a better price, and everyone wins. That makes it an easy magnet for attention on all sides.

Jul

14th

2026

12:15

Emerging Tech, Marketing and Promotional Activities

Adwerx runs hyper-local digital ad campaigns for real estate agents and mortgage professionals across the U.S. and Canada. The platform supports tens of thousands of concurrent campaigns, each tied to a specific local market with its own audience list and budget. Adwerx needed to transition its programmatic buying stack under a compressed timeline without disrupting active campaigns or impacting performance. At their scale, even small inefficiencies compound quickly.

Jun

9th

2026

13:53

Infillion Wins Big at the 2026 IACs

This year’s slate of Internet Advertising Competition (IAC) awards was recently announced, and we’re thrilled to report that Infillion had a big day. Seven of our campaigns won this year, including one that took home a best-in-show nod, for a total of eight awards.

May

26th

2026

13:47

Emerging Tech, B2B Tag

Health Advertisers Don't Need More Data. They Need Better Infrastructure.

The next era of health advertising will be defined by infrastructure, not workarounds. Privacy-safe audiences activated before diagnosis. Premium supply connected to closed-loop measurement. Intelligence that compounds across the patient journey instead of fragmenting across it.

May

19th

2026

15:07

Agnostic by Architecture

A media buyer sits down on a Monday to launch a campaign. She has a LiveRamp audience she spent six months building. A contextual partner her strategy team prefers. A custom optimization agent her agency has been developing for a year.

May

12th

2026

09:46

Emerging Tech, Artificial Intelligence, B2B Tag

The Infillion Brain: Optimizing Every Impression Before You Spend a Dollar

The whole point of programmatic advertising is efficiency. It’s smarter, faster, and data-driven. But most platforms still optimize the same way: observe performance, then adjust accordingly. The Infillion Brain flips that process, analyzing 60+ signals per impression before any budget is even committed, so every bid is informed by what is likely to succeed.

May

5th

2026

15:17

Events, Artificial Intelligence, B2B Tag

POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible.

May

1st

2026

18:13

Artificial Intelligence, B2B Tag

Infillion tells DSP buyers what questions they are afraid to ask

Infillion this week published a guide titled "15 Questions You Should Ask Your DSP for the Agentic Era," directed at media buyers who are evaluating or re-evaluating their demand-side platform partnerships as artificial intelligence takes on a larger role in programmatic campaign management.

Infillion has customers like Chicken Soup for the Soul Entertainment. Infillion has partners like Innovid.

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