Infillion, a privately owned company headquartered in the US, was founded in 2008 and operates with approximately 180 employees. The company specializes in providing Advertising Services, offering full-service media solutions for agencies and brands. Infillion was formed through the merger of location data company Gimbal, CTV ad platform TrueX, and out-of-home (OOH) company InStadium.

Revenue

Founded

2008

Headcount

176

Headquarters

US

Primary Segment

Marketer and agency technology

Ownership

Privately Owned

Deployments

1

News Summary:

On March 10, 2026, Infillion highlighted that artificial intelligence is reshaping digital advertising, noting that as more execution automates, the advantage shifts to proprietary data. Previously, on March 3, Infillion powered Walmart Connect Mexico with its white-labeled MediaMath technology, introducing enhanced omnichannel audience activation and measurement that extends advertiser visibility to include in-store sales. This follows Infillion’s acquisition of veteran purchase intelligence company Catalina, announced on February 25. The move underscores the increasing value of shopper data, which provides insight into products consumers buy in stores. Financial terms for the Catalina acquisition were not disclosed. Infillion, headquartered in New York City, acquired MediaMath in 2023 and has integrated technology from Disney's TrueX, Gimbal, and Drawbridge to build an advanced media buying platform featuring proprietary AI automation.

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Infillion offers 5 products in the ad tech and services industry. Infillion's product portfolio comprises of ad measurement and verification, marketer and agency technology and RTB and programmatic.
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Infillion's revenues were less than $50M in 2023. Caretta Research has split Infillion's revenue into 4 different product categories, the largest of which is customer engagement platforms. For full access to Infillion's revenue breakdown subscribe to Caretta Portal.
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Infillion has customers like Chicken Soup for the Soul Entertainment. Infillion has partners like Innovid.

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