TVision

https://www.tvisioninsights.com/
https://www.linkedin.com/company/tvision-insights/

TVision is a privately held advertising technology company founded in 2014 and headquartered in the United States. The company specializes in ad measurement and analytics, providing real-time performance metrics for marketing effectiveness and efficiency. TVision's technology enables advertisers to measure the impact of their campaigns across various platforms, including TV, digital, and social media. The company has a team of approximately 90 employees and has raised over $100 million in funding from investors.

Revenue

Founded

2014

Headcount

Headquarters

Primary Segment

Advertising Services

Ownership

Privately Owned

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TVision offers products in the ad tech industry. TVision's product portfolio comprises of ad measurement and verification.

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Nov

5th

2024

08:00

Events

Political Ad Attention: November 2024 Update

Earlier this Fall we revealed data that shows that independents were paying the most attention to political ads. As the election nears, we took another look to see exactly which demos, across gender, age, and party affiliation are paying the most attention to political ads.

TVision

Oct

31st

2024

16:01

Business Expansion

TVision Expands to 35 DMAs; Now Covers More DMAs than Any Other Person-Level TV Measurement Provider

Today TVision, the company measuring every second of TV and CTV viewer engagement, announced it has expanded its industry-leading passive measurement panel to cover 35 Designated Market Areas (DMAs) across the United States. TVision is now in more DMAs than any other person-level TV and CTV measurement company.

TVision

Oct

23rd

2024

08:29

New Offerings, ESG

CIMM and TVision Explore Potential for Age-Based Bias in Active Meter Audience Measurement Panels, Compared to Passive Meter Panels

Study calls for greater transparency into methods and modelling corrections The Coalition for Innovative Media Measurement (CIMM) and TVision today released a new study, “Understanding The Issue Of Age-Based Bias In Active Audience Measurement Panels”. The study used an artificial simulation* of an active panel to explore potential age-based bias in active panels, and to identify the kinds of non-compliance issues that can arise without active management and corrections.

TVision

Oct

1st

2024

12:24

Independents are Paying the Most Attention to Political Ads Right Now

By the end of the campaign season, political ad spending in the US in 2024 will reach as much as $12.32 billion, according to a recent Insider Intelligence report. How well are campaigns and their surrogates engaging the audiences they want to influence? We all know ads only work if the viewer is paying attention, so let's take a deeper look at how viewers have paid attention to political ads across both CTV and Linear TV from June 1, 2024 - August 28, 2024.

TVision

Sep

4th

2024

07:57

Events

Viewers Are Tuning In and Paying Attention to the WNBA

This has been a breakout year for women's basketball. The women's college basketball tournament drew unprecedented crowds and media attention in March 2024. Some questioned whether the momentum would carry over to the WNBA season. It's clear from TVision's data that viewers are tuning in and paying attention to the WNBA this year.

TVision

Aug

20th

2024

17:23

Operational Challenges

Haleon's Sensodyne Increases Ad Attention by 14% with Optimization from Publicis and TVision

Publicis Le One optimized Ad Attention for Haleon's Sensodyne brand using TVision attention data, resulting in sustained increases in attention between February 2024 and April 2024 With the average TV ad attention hovering around 54%, optimizing for attention has emerged as an effective way for brands to increase the impact of their television ads.

TVision

Jul

8th

2024

01:29

Funding Activities, Artificial Intelligence

NTT Docomo Ventures invests in the AI image analysis startup TVision Insights, which is a leading global technology company.

[Translated]

Telecompaper

May

30th

2024

13:46

New State of CTV Advertising Report from TVision and DoubleVerify Shows Viewer Attention to CTV Advertising is on the Rise

Premium CTV Apps Deliver Higher Attention than Linear TV; Viewer Engagement is Best in Primetime New York - (May 30, 2024) – Today TVision, the company measuring every second of TV and CTV viewer engagement, and DoubleVerify, (DV) a leading software platform for digital media measurement, released the Q1 2024 State of CTV Advertising Report.

Tvisioninsights

May

9th

2024

07:29

Financial Results

Fubo Exceeds Audience Attention Benchmarks for Streaming Platforms and Linear TV According to Attention Data from TVision

Research from TVision shows ads on Fubo captured 35% more attention than ads on CTV in general, among 25-54 year old viewers NEW YORK, MAY 9, 2024 – TVision, the company measuring every second of TV and CTV viewer engagement, and FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, today announced Fubo ads outperform average attention across CTV apps and linear, capturing more attention among 24-54-year-olds than all other benchmarks.

Tvisioninsights

Mar

25th

2024

07:50

Events

Who's Paying Attention to Political Ads Right Now?

Republicans Are Paying More Attention to Political Ads Political ad spending in the US in 2024 will reach as much as $12.32 billion. That's 30% more than the last presidential election year, 2020. Most of this spending will be allocated to television, including CTV, according to a recent Insider Intelligence report.

Tvisioninsights

Feb

12th

2024

10:28

Events

2024 Super Bowl: The Top Ads For Viewer Attention

This year's Super Bowl between The Kansas City Chiefs and San Francisco 49ers was exciting to the end - ending in an overtime win for the Chiefs. The game was streamed by more viewers (34%) in 2024 than 2023 (28%.) This accounts for streaming viewing across all apps, including dmvpd and others.

Tvisioninsights

Oct

13th

2023

17:14

New Offerings

The TVision Power Score

Want to learn more about the TVision Signal Report? Check out our FAQs here. Take Action with TVision Total View Want more insight into the most engaging programs across CTV? TVision has recently introduced Total View, the industry’s most comprehensive look at person-level viewer engagement across both CTV and linear.

Tvisioninsights

TVision has customers like A+E Networks. TVision has commercial and technical partners like Playground XYZ and Teads. TVision has suppliers like DoubleVerify.

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