TVision, a privately owned advertising technology company founded in 2014 and headquartered in the US, provides ad measurement and verification services. Employing approximately 90 people, the company reported revenues of less than $10 million in 2023. Its primary offering focuses on providing real-time performance data to assess marketing campaign effectiveness and efficiency.
TVision and Origin renewed a multi-year partnership to measure audience engagement on connected TV (CTV) on October 26. A subsequent report, the TVision State of Streaming report, provided insights into app penetration, engagement, and streaming ad time across apps. Data from TVision also showed which advertisers garnered the most viewer attention during a recent Eagles-Chiefs game, leveraging the company's large passive in-home attention measurement panel. Furthermore, TVision and VIZIO's Inscape extended their data partnership to provide co-viewing insights. Finally, TVision released data on political ad attention, focusing on demographics and party affiliation, particularly as the election approached.
TVision has customers like A+E Networks. TVision has commercial and technical partners like Teads and Playground XYZ. TVision has suppliers like DoubleVerify.
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