TVision, a privately owned advertising technology company founded in 2014 and headquartered in the US, provides ad measurement and verification services. Employing approximately 90 people, the company reported revenues of less than $10 million in 2023. Its primary offering focuses on providing real-time performance data to assess marketing campaign effectiveness and efficiency.
TVision released a report in 2024 analyzing app viewer trends, shows, and events that drove streaming innovation, focusing on ad inventory delivery. A subsequent TVision State of Streaming report, released twice yearly, provided benchmarks and insights into streaming advancements, including original content, live sports, and advertiser engagement. In the first half of 2025, another report examined app viewer trends, genre alignment's impact on ad attention, the influence of content ratings on attention, and the rise of streaming live sports. TVision's participation in the IAB/MRC Attention Measurement Guidelines committee contributed to the validation of attention measurement's market value. Finally, a joint announcement with Xumo revealed that Xumo Play users demonstrated 20% higher ad attention than the industry average, based on TVision's second-by-second measurement of TV and CTV viewer engagement.
TVision has customers like A+E Global Media. TVision has commercial and technical partners like Playground XYZ and Teads. TVision has suppliers like DoubleVerify.
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