DatafuelX is a privately owned US-based company, founded in 2021, and operates with approximately 20 employees. The company specializes in advertising data and analytics services, providing forecasting, optimisation, and activation solutions for the Connected TV (CTV) ecosystem.

Revenue

Founded

2021

Headcount

18

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

3

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DatafuelX offers products in the ad tech and services industry. DatafuelX's product portfolio comprises of ad measurement and verification and marketer and agency technology.
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DatafuelX's revenues were less than $10M in 2023. Caretta Research has split DatafuelX's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to DatafuelX's revenue breakdown subscribe to Caretta Portal.
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DatafuelX's customers primarily consist of broadcast television and radio companies. Examples of DatafuelX's customers include TelevisaUnivision, The Weather Channel and Allen Media Broadcasting. DatafuelX has commercial and technical partners like Nielsen, Edo and VideoAmp.

Example Customers

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