DatafuelX

http://www.datafuelx.com
https://www.linkedin.com/company/datafuelx/

DatafuelX is a privately owned US-based company founded in 2021. Employing approximately 20 people, it specializes in advertising measurement and verification services. Its focus is on providing forecasting, optimization, and activation solutions within the connected TV (CTV) advertising ecosystem. In 2023, the company reported revenues of approximately $1 million.

Revenue

Founded

2021

Headcount

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

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DatafuelX offers products in the ad tech industry. DatafuelX's product portfolio comprises of ad measurement and verification and marketer and agency technology.

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DatafuelX's revenues were less than $10M in 2023. Caretta Research has split DatafuelX's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to DatafuelX's revenue breakdown subscribe to Caretta Portal.

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DatafuelX's customers primarily consist of broadcast television and radio companies. Examples of DatafuelX's customers include The Weather Channel, TelevisaUnivision and Allen Media Broadcasting. DatafuelX has commercial and technical partners like Edo, Nielsen and VideoAmp.