The Weather Channel, a privately owned company headquartered in the US and a subsidiary of Allen Media Group, functions as a tier 1 media tech buyer. Founded in 1982, the company employs approximately 920 individuals. Its main product is broadcast television and radio, creating weather-oriented content and operating a portfolio of programming for television, radio, online, and print.
On April 22, 2026, The Weather Company appointed media executive Brian Benedik as chief revenue officer. Benedik will oversee monetization partnerships and commercial strategy across its consumer digital properties, including The Weather Channel app, weather.com, Weather Underground, and Storm Radar, with responsibilities spanning premium ad sales, programmatic advertising, client services, partnerships, marketing, and operations. Previously, on April 21, the company completed a buildout for a new "mission critical facility" at its Atlanta, GA headquarters. This development involved unique customization and problem-solving for broadcast operations responsible for delivering critical information. Earlier, on April 13, The Weather Channel launched "RetroCast," a content offering described as a 1990s throwback.
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The Weather Channel offers 2 products in the media and telecoms services industry. The Weather Channel's product portfolio comprises of broadcast television and radio and media and TV services.
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