Taboola, a publicly owned company headquartered in the US, was founded in 2007 and employs approximately 1,760 individuals globally. Operating offices in 22 cities worldwide, the company functions as an advertising entity specializing in an AI-powered content discovery and recommendation platform. This platform is utilized by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.
Taboola.com Ltd. in late February 2026 reported fourth-quarter 2025 revenue of US$522.31 million and net income of US$50.14 million, indicating a swing to profitability driven by its AI-powered Realize platform and strategic partnerships, despite a slight revenue miss. The company issued 2026 revenue guidance of US$444 million to US$462 million for the first quarter and US$1.99 billion to US$2.05 billion for the full year, and filed a US$23.20 million ESOP-related shelf registration for 7,389,921 ordinary shares. Earlier, on March 5, German digital news and entertainment site news.de, owned by MM New Media, announced it generates half of its display revenue with Taboola. On March 4, Taboola Newsroom data revealed a 166% surge in pageviews for electric vehicle articles in the UK over the past three months, accumulating over 1.5 million pageviews and indicating growing skepticism towards EVs. This followed the general availability of Taboola's AI ad platform, Realize, on March 3. The platform leverages generative AI to transform images into motion ads, boosting conversion rates by 20% for some users, and partners with publishers such as NBC News and Yahoo.
Taboola's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Taboola's customers include Altice USA, Hearst Communications and Sinclair Broadcast Group. Taboola has commercial and technical partners like Foursquare, Yahoo! and Paramount Advertising. Examples of Taboola's suppliers include Channel A Corporation and Magnite.
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