Taboola

http://www.taboola.com
https://www.linkedin.com/company/taboola/

Taboola, a publicly owned company headquartered in the US, was founded in 2007 and employs approximately 1,760 individuals globally. Operating offices in 22 cities worldwide, the company functions as an advertising entity specializing in an AI-powered content discovery and recommendation platform. This platform is utilized by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.

Revenue

Founded

2007

Headcount

1,755

Headquarters

Primary Segment

Software Development

Ownership

Publicly Owned

Deployments

News Summary:

On March 11, 2026, Taboola analyzed readership trends across its U.S. publisher network, reviewing millions of pageviews on Oscars-related content over the previous 90 days, finding surging online interest around key announcements for the upcoming awards ceremony. This followed REV Media Group, a Malaysian digital publisher, becoming the first in Malaysia to launch Taboola's DeeperDive, a generative AI answer engine built for the open web, on its flagship news site, the New Straits Times (NST) on March 9. The partnership aims to enhance reader experience and drive revenue, audience engagement, and traffic recirculation. Earlier on March 9, Jeff Moriarty discussed generative AI's impact on publishers, noting that AI-powered search engines are increasingly scraping content and answering questions directly, potentially reducing traffic to publisher sites. Also on March 9, Taboola released its 2026 Travel Marketing Trends, outlining five key trends to help tourism brands stay competitive by leveraging more precise targeting, faster testing, and tighter alignment between campaigns and trip-planning behavior.

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Taboola offers 2 products in the ad tech and services industry. Taboola's product portfolio comprises of RTB and programmatic.

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Mar

19th

2026

07:43

Artificial Intelligence

Manual vs. Automated Campaign Optimization: Which is Best?

More than ever, performance advertisers are turning to the open web, as rising costs and signal loss make traditional search and social channels harder to scale profitably. But, while native environments, publisher networks, and recommendation platforms offer new reach and diversification, they also add complexity.

Taboola

Mar

19th

2026

07:13

Emerging Tech, B2B Tag

Best Targeting Methods for Performance Campaigns in 2026

Performance advertising in 2026 is a balancing act. You simultaneously need more scale and more efficiency, but signal loss, consent, and platform-level privacy changes keep tightening the screws. Even as the third-party cookie situation continues to evolve, and Chrome’s plans continue to shift based on Privacy Sandbox changes and regulatory scrutiny, the direction is consistent: enduring performance comes from targeting methods that don’t depend on brittle identifiers.

Taboola

Mar

19th

2026

01:37

B2B Tag

Broad vs. Lookalike Targeting: When You Should Use Each

As AI capabilities and quality of first-party data become more refined, targeting tactics are increasingly able to produce worthwhile results. With the rise of signal marketing and optimizing on the fly to refine outcomes, advertisers have choices when it comes to strategies, and two that rise to the top are broad targeting and lookalike targeting.

Taboola

Mar

19th

2026

01:24

Content Tags: What Are They? Why Are They Important?

What if your website were like a massive, disorganized library? Can you imagine finding the book you wanted without the Dewey decimal system and stickers on the spines? Locating a specific thriller, self-help book, or cookbook would be a nightmare.

Taboola

Mar

15th

2026

08:51

Ad Rejection: Causes, Examples, and Prevention

It’s the moment every advertiser dreads. You build your campaign and hit publish, but instead of impressions, you’re met with the dreaded notification that your ad didn’t pass review. Yes, it’s frustrating, but ad rejection isn’t random: It’s the result of increasingly strict platform policies designed to protect users, maintain trust, and ensure safe, high-quality advertising environments.

Taboola

Mar

15th

2026

08:25

Benchmarking: Your Secret Weapon for Marketing Growth

To run a successful marketing campaign, you need to understand where you’re starting. As the campaign launches, you’ll want to know how you’re stacking up against competitors and, as time goes on, you’ll want to measure your results against your past performance.

Taboola

Mar

15th

2026

08:15

Artificial Intelligence, B2B Tag

Target CPA (tCPA): A Practical Guide for Performance Marketers

Are you paying for clicks and hoping they turn into something more? That question sits at the heart of target cost per action (tCPA), a bidding strategy that shifts the focus from traffic to outcomes like leads, signups, and sales.

Taboola

Mar

12th

2026

10:49

Emerging Tech, B2B Tag

Topic targeting vs. keyword targeting

As performance advertising grows and matures, many marketers are discovering the limits of relying on search and social alone. Rising costs, creative fatigue, and increasingly crowded environments are forcing advertisers to think more carefully about how and where they reach potential customers.

Taboola

Mar

11th

2026

09:02

Taboola’s Take on the 2026 Oscar Winners: Timothée Chalamet, Kate Hudson Lead Audience Attention

Awards season is nearing its finale with the upcoming Oscars ceremony, and new data from Taboola shows that online interest in the event continues to surge around key announcements and industry milestones. Taboola analyzed readership trends across its network of publisher sites in the U.S., reviewing millions of pageviews on Oscars-related content over the past 90 days.

Taboola

Mar

10th

2026

14:22

Emerging Tech

Native Advertising Technology: Content Discovery Platforms and Sponsored Content Distribution

A venture-backed fintech company offering automated investment management to millennials and Gen Z consumers allocates $3.4 million quarterly to customer acquisition across paid social, display, and search channels, but finds that its cost per account opening has risen 47 percent over 18 months as traditional digital advertising formats face increasing ad fatigue, banner blindness, and competitive bidding pressure in the financial services vertical.

TechBullion

Mar

9th

2026

18:30

Partnerships and Alliances, New Offerings, Artificial Intelligence

REV Media Group Selects DeeperDive, Gen AI Answer Engine Built for the Open Web, to Enhance Reader Experience on New Straits Times

Partnership Focused on Driving Revenue, Audience Engagement, and Traffic Recirculation REV Media Group, Malaysia’s leading digital publisher today announced it is the first Malaysia publisher to launch DeeperDive, an industry-first Gen AI answer engine that lives directly on publisher websites, on its flagship news site, the New Straits Times (NST).

Taboola

Mar

9th

2026

12:31

Artificial Intelligence

(Taboola) Taking a ‘DeeperDive’ with Nexstar: Jeff Moriarty Talks Gen AI and What’s Next for Publishers Mar 09

“Today’s publishers are navigating one of the biggest shifts the industry has seen in decades. Generative AI-powered search engines are increasingly scraping content and answering questions directly, often reducing traffic back to publisher sites. At the same time, reader expectations are evolving.

Nexstar Media Group

Taboola's customers primarily consist of broadcast television and radio and telecoms companies. Examples of Taboola's customers include Sinclair Broadcast Group, Altice USA and Hearst Communications. Taboola has commercial and technical partners like Yahoo!, Paramount Advertising and Foursquare. Examples of Taboola's suppliers include Magnite and Channel A Corporation.

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Taboola

Revenue

Founded

Headcount

Headquarters

Primary Segment

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Deployments

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