Taboola, a publicly owned company headquartered in the US, was founded in 2007 and employs approximately 1,760 individuals globally. Operating offices in 22 cities worldwide, the company functions as an advertising entity specializing in an AI-powered content discovery and recommendation platform. This platform is utilized by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.
On April 25, 2026, Taboola introduced Realize+, an updated version of its performance marketing platform Realize. This new iteration integrates agentic AI tools to assist advertisers in achieving higher conversion rates beyond traditional search and social channels, aiming to continuously make and execute campaign decisions and reduce manual effort for marketers. Previously, on April 24, 2026, Taboola announced the launch of Realize+ as the next phase of its Realize platform, highlighting it as an agentic AI system designed to translate advertiser goals into measurable outcomes and expand its agentic functionalities by allowing integration with Claude Skills, further helping performance marketers drive conversions outside of search and social media.
Taboola's customers primarily consist of broadcast television and radio and telecoms companies. Examples of Taboola's customers include Altice USA, Hearst Communications and Sinclair Broadcast Group. Taboola has commercial and technical partners like Foursquare, Yahoo! and Paramount Advertising. Examples of Taboola's suppliers include Magnite and Channel A Corporation.
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