Taboola is a publicly owned advertising company founded in 2007 and headquartered in the United States. The company has over 1760 employees and offices in 22 cities worldwide. Taboola's main product is a real-time bidding (RTB) and programmatic advertising platform that uses artificial intelligence (AI) to deliver personalized content recommendations to users. The platform is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.
Taboola's customers primarily consist of broadcast television and radio and pay TV services companies. Examples of Taboola's customers include Sinclair Broadcast Group, Altice USA and Hearst Communications. Taboola has partners like Foursquare.