Taboola, founded in 2007 and headquartered in the US, is a publicly owned company employing approximately 1760 people. Its primary business is software development, specifically an AI-powered content discovery and recommendation platform. This platform is utilized by various digital properties—websites, devices, and mobile applications—to increase revenue and user interaction. The company operates in 22 cities globally.
Taboola released a report, "The Pulse of Performance Advertising: Diminishing Returns," based on a survey of over 300 advertisers in the US. The survey was conducted in partnership with Qualtrics, an experience management company. A separate announcement detailed Taboola's operations, which include an AI-based algorithmic engine platform in Israel, the United States, the United Kingdom, Germany, and internationally. Another report, also based on a Qualtrics survey, highlighted the growth of performance advertising on social media, with industry forecasts predicting spending will reach $239 billion in 2025 and $273 billion in 2026. A final report discussed channel fatigue among performance advertisers, noting that search and social media channels are experiencing diminishing returns due to customer attention being spread too thin.
Taboola's customers primarily consist of pay TV services and broadcast television and radio companies. Examples of Taboola's customers include Hearst Communications, Sinclair Broadcast Group and Altice USA. Taboola has partners like Foursquare. Taboola has suppliers like Magnite.
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