Taboola, founded in 2007 and headquartered in the US, is a publicly owned company employing approximately 1760 people. Its primary business is software development, specifically an AI-powered content discovery and recommendation platform. This platform is utilized by various digital properties—websites, devices, and mobile applications—to increase revenue and user interaction. The company operates in 22 cities globally.
Needham hosted a meeting on September 25. Gannett, parent company of USA Today, implemented Taboola's generative artificial intelligence engine, DeeperDive, to serve USA Today's audience of over 195 million monthly unique visitors. DeeperDive uses content from USA Today Network reporters and editors to provide AI-driven conversations to readers. The advertising and marketing services industry faces changes due to shifting consumer behavior, technological advancements, and economic conditions. A separate article discussed the importance of holiday advertising timing for maximizing return on investment.
Taboola's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Taboola's customers include Altice USA, Hearst Communications and Sinclair Broadcast Group. Taboola has commercial and technical partners like Foursquare, Yahoo! and Paramount Advertising. Examples of Taboola's suppliers include Channel A Corporation and Magnite.
Subscribe for full access to Taboola's products in full detail 
