Foursquare is a privately owned company headquartered in the US. Founded in 2009, it employs approximately 640 individuals. The company specializes in software development, operating as a technology platform that powers business solutions and consumer products through a deep understanding of location.
On July 31, 2026, Foursquare was identified as a foot traffic measurement partner for connected TV (CTV) advertising platforms. Foursquare, alongside Lifesight, GroundTruth, InMarket, and Placer.ai, builds location intelligence panels that measure store visits independently of the ad serving layer, matching devices exposed to CTV ads against visits observed at physical locations.